Flagbearers of the Dallas Cowboys, the most valuable NFL team as of the 2020 NFL season.

Forbes compiles the finances of all 32 NFL teams to produce an annual ranking of the best franchises in terms of valuation. The valuations are composed of the monetary worth of the sport, market, stadium deals, and brand.[1] These areas are supported by applying financial metrics such as debt and operating income to each one.[2]

The latest ranking reported that the Dallas Cowboys is the most valuable NFL franchise after the 2022 NFL season.[3] The fastest growing NFL franchise is the Las Vegas Raiders, with a 114% increase in valuation since the 2018 NFL season ($2.9 to $6.2 billion).[4][5] The Cowboys have held the title for the highest valuation since the 2007 NFL season, two seasons after the ranking began publishing.[6]

Several media outlets have referenced in related news or conducts analytic journalism when the ranking comes out, such as CBS and Sports Illustrated.[7][8] The NFL has recognized the annual ranking for the first time after the rendition based on the 2014 NFL season.[9] The report has also applied more context to NFL trends, such as the financial impact of Tom Brady signing with the Tampa Bay Buccaneers.[10] The signage has widely contributed to the franchise being the fastest growing within a year, with 29% as its 1-year increase from 2019 ($2.3 billion) to 2020 ($2.94 billion).[11]

Ranking

Rankings as of August 30, 2023 (2021 NFL season)[2]

RankSwing[lower-alpha 1]TeamTerritoryValue[lower-alpha 2]Change[lower-alpha 3]Debt[lower-alpha 4]Revenue[lower-alpha 5]Operating Income[lower-alpha 6]
#1SteadyDallas Cowboys Texas$9 billionIncrease 64%3%$1.135 billion$504 million
#2SteadyNew England Patriots Massachusetts$7 billionIncrease 71%4%$684 million$206 million
#3Increase 1Los Angeles Rams California$6.9 billionIncrease 82%46%$686 million$125 million
#4Decrease 1New York Giants New Jersey$6.8 billionIncrease 74%7%$639 million$216 million
#5Increase 1Chicago Bears Illinois$6.3 billionIncrease 83%2%$556 million$203 million
#6Increase 6Las Vegas Raiders Nevada$6.2 billionIncrease 114%22%$729 million$72 million
#7Increase 1New York Jets New Jersey$6.1 billionIncrease 91%9%$560 million$126 million
#8Decrease 1Washington Commanders Washington, D.C.$6.05 billionIncrease 78%17%$545 million$87 million
#9Decrease 4San Francisco 49ers California$6 billionIncrease 71%5%$622 million$152 million
#10SteadyPhiladelphia Eagles Pennsylvania$5.8 billionIncrease 90%3%$598 million$187 million
#11Increase 5Miami Dolphins Florida$5.7 billionIncrease 107%11%$600 million$111 million
#12Decrease 3Houston Texans Texas$5.5 billionIncrease 77%0%$605 million$195 million
#13Decrease 2Denver Broncos Colorado$5.1 billionIncrease 70%4%$563 million$103 million
#14Increase 1Seattle Seahawks Washington$5 billionIncrease 80%4%$555 million$89 million
#15Increase 2Atlanta Falcons Georgia$4.7 billionIncrease 71%20%$544 million$159 million
#16Increase 3Minnesota Vikings Minnesota$4.65 billionIncrease 72%12%$540 million$99 million
#17Increase 1Baltimore Ravens Maryland$4.63 billionIncrease 68%6%$544 million$108 million
#18Decrease 4Pittsburgh Steelers Pennsylvania$4.625 billionIncrease 65%4%$548 million$96 million
#19Increase 9Cleveland Browns Ohio$4.62 billionIncrease 112%11%$545 million$104 million
#20Decrease 7Green Bay Packers Wisconsin$4.6 billionIncrease 61%2%$577 million$69 million
#21Increase 8Tennessee Titans Tennessee$4.4 billionIncrease 105%10%$516 million$85 million
#22Decrease 1Indianapolis Colts Indiana$4.35 billionIncrease 64%9%$545 million$101 million
#23Increase 1Kansas City Chiefs Missouri$4.3 billionIncrease 87%2%$540 million$95 million
#24Increase 3Tampa Bay Buccaneers Florida$4.2 billionIncrease 91%4%$531 million$64 million
#25Decrease 4Los Angeles Chargers California$4.15 billionIncrease 66%19%$518 million$65 million
#26Decrease 4Carolina Panthers North Carolina$4.1 billionIncrease 71%5%$530 million$72 million
#27Decrease 2New Orleans Saints Louisiana$4.075 billionIncrease 79%6%$533 million$66 million
#28Decrease 5Jacksonville Jaguars Florida$4 billionIncrease 72%8%$517 million$110 million
#29Decrease 3Arizona Cardinals Arizona$3.8 billionIncrease 69%4%$500 million$83 million
#30Increase 2Buffalo Bills New York$3.7 billionIncrease 95%11%$503 million$119 million
#31SteadyDetroit Lions Michigan$3.6 billionIncrease 85%6%$495 million$51 million
#32Decrease 2Cincinnati Bengals Ohio$3.5 billionIncrease 75%4%$498 million$104 million

Composition

A pie chart that represents the composition of valuation for the average NFL team.

  Sport (69.1%)
  Market (13.6%)
  Stadium (11.2%)
  Brand (6.1%)
Team[lower-alpha 7]Value[lower-alpha 2]Sport[lower-alpha 8]Market[lower-alpha 9]Stadium[lower-alpha 10]Brand[lower-alpha 11]
Dallas Cowboys$8 billion$2.967 billion$1.814 billion$1.648 billion$1.570 billion
New England Patriots$6.4 billion$3.550 billion$1.201 billion$1.018 billion$0.631 billion
Los Angeles Rams$6.2 billion$3.563 billion$1.067 billion$4.160 billion$0.424 billion
New York Giants$6 billion$3.712 billion$1.003 billion$0.829 billion$0.456 billion
Chicago Bears$5.8 billion$4.025 billion$0.860 billion$0.576 billion$0.339 billion
Washington Commanders$5.6 billion$3.720 billion$0.846 billion$0.699 billion$0.335 billion
New York Jets$5.4 billion$3.757 billion$0.729 billion$0.603 billion$0.311 billion
San Francisco 49ers$5.2 billion$3.266 billion$0.921 billion$0.686 billion$0.326 billion
Las Vegas Raiders$5.1 billion$3.273 billion$0.742 billion$2.000 billion$0.405 billion
Philadelphia Eagles$4.9 billion$3.234 billion$0.732 billion$0.599 billion$0.335 billion
Houston Texans$4.7 billion$2.971 billion$0.775 billion$0.636 billion$0.318 billion
Denver Broncos$4.65 billion$3.195 billion$0.692 billion$0.469 billion$0.294 billion
Miami Dolphins$4.6 billion$3.116 billion$0.556 billion$0.689 billion$0.239 billion
Seattle Seahawks$4.5 billion$3.138 billion$0.599 billion$0.478 billion$0.285 billion
Green Bay Packers$4.25 billion$2.828 billion$0.605 billion$0.445 billion$0.372 billion
Atlanta Falcons$4 billion$2.856 billion$0.476 billion$0.401 billion$0.267 billion
Pittsburgh Steelers$3.975 billion$2.908 billion$0.514 billion$0.390 billion$0.163 billion
Minnesota Vikings$3.925 billion$2.834 billion$0.504 billion$0.375 billion$0.213 billion
Baltimore Ravens$3.9 billion$2.752 billion$0.534 billion$0.388 billion$0.225 billion
Los Angeles Chargers$3.875 billion$2.850 billion$0.491 billion$0.350 billion$0.184 billion
Cleveland Browns$3.85 billion$2.728 billion$0.526 billion$0.395 billion$0.201 billion
Indianapolis Colts$3.8 billion$2.839 billion$0.447 billion$0.333 billion$0.182 billion
Kansas City Chiefs$3.7 billion$2.700 billion$0.441 billion$0.387 billion$0.173 billion
Tampa Bay Buccaneers$3.675 billion$2.699 billion$0.422 billion$0.397 billion$0.158 billion
Carolina Panthers$3.6 billion$2.593 billion$0.453 billion$0.384 billion$0.170 billion
New Orleans Saints$3.575 billion$2.635 billion$0.421 billion$0.362 billion$0.157 billion
Tennessee Titans$3.5 billion$2.630 billion$0.405 billion$0.328 billion$0.136 billion
Jacksonville Jaguars$3.475 billion$2.662 billion$0.332 billion$0.343 billion$0.138 billion
Buffalo Bills$3.4 billion$2.615 billion$0.354 billion$0.297 billion$0.134 billion
Arizona Cardinals$3.27 billion$2.528 billion$0.335 billion$0.247 billion$0.160 billion
Detroit Lions$3.05 billion$2.435 billion$0.289 billion$0.194 billion$0.131 billion
Cincinnati Bengals$3 billion$2.346 billion$0.316 billion$0.214 billion$0.124 billion

Historical valuations

Historical valuations (in US$ millions) by NFL team[lower-alpha 7]
Team2021202020192018201720162015201420132012
Dallas Cowboys8,0006,5005,7005,5005,0004,8004,2004,0003,2002,300
New England Patriots6,4005,0004,4004,1003,8003,7003,4003,2002,6001,800
Los Angeles Rams6,2004,8004,0003,8003,2003,0002,9001,500930875
New York Giants6,0004,8504,3003,9003,3003,3003,1002,8002,1001,600
Chicago Bears5,8004,0753,5003,5002,9002,9002,7002,5001,7001,300
Washington Commanders5,6004,2003,5003,4003,1003,1003,0002,9002,4001,700
New York Jets5,4004,0503,6003,2002,9002,8002,8002,6001,8001,400
San Francisco 49ers5,2004,1753,8003,5003,1003,1003,0002,7001,6001,200
Las Vegas Raiders5,1003,4153,1002,9002,4002,4002,1001,400970825
Philadelphia Eagles4,9003,8003,4003,1002,8002,7002,5002,4001,8001,300
Houston Texans4,7003,7003,3003,1002,8002,8002,6002,5001,9001,500
Denver Broncos4,6503,7503,2003,0002,7002,6002,4001,9001,5001,200
Miami Dolphins4,6003,4202,9002,8002,6002,6002,4001,9001,3001,100
Seattle Seahawks4,5003,5003,1002,8002,6002,4002,2001,9001,3001,100
Green Bay Packers4,2503,4753,1002,9002,6002,6002,4002,0001,4001,200
Atlanta Falcons4,0003,2002,9002,8002,6002,5002,1001,7001,100933
Pittsburgh Steelers3,9753,4303,0002,8002,6002,5002,3001,9001,4001,100
Minnesota Vikings3,9253,3503,0002,7002,4002,4002,2001,6001,2001,000
Baltimore Ravens3,9003,4003,0002,8002,6002,5002,3001,9001,5001,200
Los Angeles Chargers3,8752,9202,6002,5002,3002,3002,1001,500995949
Cleveland Browns3,8502,6002,4002,2002,0002,0001,9001,5001,1001,000
Indianapolis Colts3,8003,2502,9002,7002,4002,4002,2001,9001,4001,200
Kansas City Chiefs3,7002,9302,5002,3002,1002,1001,9001,5001,1001,000
Tampa Bay Buccaneers3,6752,9402,3002,2002,0002,0001,8001,5001,2001,100
Carolina Panthers3,6002,9102,6002,4002,3002,3002,1001,6001,3001,100
New Orleans Saints3,5752,8252,5002,3002,1002,0001,8001,5001,1001,000
Tennessee Titans3,5002,6252,3002,2002,1002,1002,0001,5001,2001,100
Jacksonville Jaguars3,4752,8002,5002,3002,1002,1002,0001,500965840
Buffalo Bills3,4002,2702,1001,9001,6001,6001,5001,400935870
Arizona Cardinals3,2702,6502,3002,3002,2002,2002,0001,5001,000961
Detroit Lions3,0502,4002,1002,0001,7001,7001,7001,400960900
Cincinnati Bengals3,0002,2752,0002,0001,8001,8001,7001,400990924

Notes

  1. Movement of spots in the ranking from the 2017 NFL season to the 2021 NFL season.
  2. 1 2 Value of team (in U.S. dollars) based on current stadium deal (unless new stadium is pending), without deduction for debt (other than stadium debt).
  3. Change of valuation from the 2016 NFL season to the 2020 NFL season.
  4. Expressed as the percentage of valuation that is debt. Includes stadium debt.
  5. Revenue in dollars.
  6. Earnings (in dollars) before interest, taxes, depreciation and amortization.
  7. 1 2 Financial data taken from each team profile on Forbes.
  8. Portion of franchise's value attributable to revenue shared among all teams.
  9. Portion of franchise's value attributable to its city and market size.
  10. Portion of franchise's value attributable to its arena.
  11. Portion of franchise's value attributable to its brand.

See also

References

  1. "Dallas Cowboys Profile". Forbes. Retrieved 27 March 2022.
  2. 1 2 "The NFL's Most Valuable Teams (2023)". Forbes. Retrieved 23 August 2022.
  3. "The Business of Football List". Forbes. Retrieved 27 March 2022.
  4. "The NFL's Most Valuable Teams 2019: Cowboys Lead League At $5.5 Billion". Forbes. Retrieved 1 October 2023.
  5. "Las Vegas Raiders Forbes Profile". Forbes. Retrieved 1 October 2023.
  6. "Most Valuable NFL Teams 2005/2021". YouTube. Retrieved 27 March 2022.
  7. "Most valuable NFL franchises revealed". CBS. Retrieved 27 March 2022.
  8. "How much are NFL teams worth?". Sports Illustrated. Retrieved 27 March 2022.
  9. "The most valuable NFL franchises according to Forbes". NFL. Retrieved 27 March 2022.
  10. "Tom Brady Won't Retire From NFL Without A Mighty Stiff Arm". Forbes. Retrieved 27 March 2022.
  11. "Tampa Bay Buccaneers Profile". Forbes. Retrieved 27 March 2022.
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