The fast food chain McDonald's is referred to by a variety of nicknames worldwide.

List

Nickname Country Notes Reference(s)
McDonal Chile The signs for McDonald's have been altered in a way that the full name 'McDonald's' is visible during the day, but at night, it appears as 'McDonal'. [1]
Donken Sweden [2]
Golden Arches United States [3]
Macca's Australia
New Zealand		 The nickname is common in these countries and is officially used in advertisements. In 2013, "Macca's" began being used on some store signs in Australia. [3][4][5][6]
Mäckes Germany [3]
Mickey D's United States [6]
Mak Kee / Mak-Gei China Common practice in Hong Kong is to nickname foreign companies by taking the first syllable of the company and combining with the Cantonese word for store (gei).[7] [3][8]
Mäkkäri Finland [8]
Makudo Japan Selected by Kansai and some Shikoku locals as the official nickname. [9]
Makku Japan Selected by the rest as the official nickname. [3]
McDo France
Belgium
Philippines
Canada		 [3]
Maccies/ Maccy D's United Kingdom [3]
McDick's Canada The nickname is also used in areas close to the Canada–United States border. [3]
McDona's Mexico [3]
Mec Romania [3]
Mekáč Czech Republic [10]
Meki Hungary The nickname is officially used in advertisements. [11]
Mekdi Malaysia
Brunei Darussalam
Indonesia		 [12][13]
Méqui Brazil McDonalds uses the Méqui branding alongside McDonalds. [14]
McD Indonesia [13]
Mäc / McDo Switzerland German-speaking Swiss call it Mäc and French-speaking Swiss call it McDo [15][16][17]
Mec Italy [15]
Restaurant Den Gyldne Måge Denmark Comedic nickname to make McDonald's sound like an expensive restaurant. It means "Restaurant The Golden Seagull" (referring to the infamous logo of McDonald's).
Макдак (McDuck) Russia The slang nickname is similar to the family name of Clan McDuck. It was proposed as the new name for McDonalds after the chain decided to abandon its operations in Russia. [17]

References

  1. ↑ "ME GUSTAS ASÍ: LA NUEVA CAMPAÑA DE MCDONALD'S CHILE QUE SE ADAPTA AL ESTILO DE LOS CHILENOS". 2023.
  2. ↑ Crane, Andrew (2019). Business ethics: managing corporate citizenship and sustainability in the age of globalization. Dirk Matten, Sarah Glozer, Laura J. Spence (Fifth ed.). Oxford. p. 38. ISBN 978-0-19-881007-0. OCLC 1106086638.{{cite book}}: CS1 maint: location missing publisher (link)
  3. 1 2 3 4 5 6 7 8 9 10 Frank, Alex (28 December 2016). "What people call McDonald's in 10 countries around the world". Business Insider.
  4. ↑ O'Connell, Jan (29 September 2010). "Australian food history timeline - McDonald's becomes Macca's". Australian Food Timeline.
  5. ↑ Paine, Hanna (19 October 2021). "Drive-thru tell-all: Kiwi Macca's worker reveals what they can hear". NZ Herald.
  6. 1 2 Zhang, Zhe; Patrick, Vanessa M. (1 April 2018). "Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships". Journal of the Association for Consumer Research. 3 (2): 149. doi:10.1086/697074. ISSN 2378-1815. S2CID 149015566.
  7. ↑ Ling, Rich; Pedersen, Per E. (2005). Mobile Communications: Re-negotiation of the Social Sphere. London: Springer. p. 360. ISBN 9781846282485.
  8. 1 2 "Tervetuloa McDonald'siin | Hampurilaisia, ranskalaisia, salaatteja ja paljon muita herkkuja laadukkaista raaka-aineista". www.mcdonalds.com.
  9. ↑ "Japanese McDonald's fans select 'Makudo' as official nickname". Nikkei Asia. 24 August 2017.
  10. ↑ "O kuře víc milovat Mekáč". McDonald's ČR.
  11. ↑ "A McDonald's története". www.mcdonalds.com (in Hungarian). Retrieved 1 January 2024.
  12. ↑ "McDonald's Malaysia celebrates its Malaysian-ness with 'Mekdi' and Nasi Lemak". New Straits Times. 20 August 2019.
  13. 1 2 "TENTANG KAMI". McDonald's Sarinah Thamrin.
  14. ↑ Rogenski, Renato (5 September 2019). "McDonald's explica lojas que viraram "Méqui"". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Retrieved 14 January 2024.
  15. 1 2 "Hamburger für CHF 1.–". www.mcdonalds.com (in Swiss High German). Retrieved 20 August 2023.
  16. ↑ "Le hamburger pour Fr 1.–". www.mcdonalds.com (in Swiss French). Retrieved 20 August 2023.
  17. 1 2 Hogg, Ryan (29 May 2022). "McDonald's in Russia could be called 'Fun and Tasty,' documents show, after 'McDuck' is ruled out". businessinsider.com. Retrieved 20 August 2023.
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