1970s

Brian Dixon, a referee and former head of the Jim Breaks Fan Club, established Wrestling Enterprises in Birkenhead during October 1970 initially as a vehicle for his girlfriend (and later wife) Mitzi Mueller, who was the British Ladies' Champion but had difficulty getting bookings from Joint Promotions.^[6] One of the company's earliest claims to fame was rebranding the wrestler Martin Ruane, formerly known as Luke McMasters, as new character Giant Haystacks. Originally called "Haystacks Calhoun", he was patterned after the similar American wrestler of the same name, about whom Dixon had read in imported American wrestling magazines.^[7] Haystacks would go on to achieve household fame in the UK after he moved to Joint Promotions in 1975 as the tag team partner - and later the archenemy - of Big Daddy.

During the late 1970s, Wrestling Enterprises held regular major shows at the Liverpool Stadium and organised a version of the World Middleweight Title after the previous version became extinct with the collapse of the Spanish wrestling scene c. 1975.^[8][9] This title continued until champion Adrian Street emigrated to America in 1981.^[9][10] Wrestling Enterprises also collaborated heavily with another independent promoter, former middleweight star Jackie Pallo. Neither promoter was able to gain a slice of ITV coverage however, as the 1981 contract renewal negotiations resulted in a five-year extension on Joint Promotions' exclusive monopoly of ITV wrestling.^[11]

1980s

By the early 1980s there was increasing dissatisfaction among both fans and wrestlers with the direction of Joint Promotions (which was increasingly centred on Big Daddy), which resulted in a steady flow of top UK talent into All Star Wrestling (as it was by then renamed) and away from Joint and the TV spotlight. Title-holders such as World Heavyweight Champion Mighty John Quinn, rival claimant Wayne Bridges, British Heavyweight Champion Tony St Clair, World Heavy-Middleweight Champion Mark Rocco, British Heavy-Middleweight Champion Frank 'Chic' Cullen and World Lightweight Champion Johnny Saint all defected to All Star taking their titles with them, as did many non-titleholders.^[11] By the mid-1980s All Star was running shows head-to-head with Joint Promotions and had its own TV show on satellite channel Screensport.^[12]

When Joint's five-year extension on its monopoly of ITV wrestling expired at the end of 1986, All Star, along with the WWF, was also given a share of the televised wrestling shows for the two years 1987-88.^[11] The beginning of this period coincided with the return to full-time action for legendary masked wrestler Kendo Nagasaki under the All Star banner. At the end of 1988, Greg Dyke cancelled wrestling on ITV after 33 years. Whereas Joint dwindled downwards as a touring vehicle for Big Daddy (and later Davey Boy Smith) before finally folding in 1995,^[11] All Star had played its cards well with regard to its two years of TV exposure, using the time in particular to build up the returning Nagasaki as its lead heel and establishing such storylines as his tag team-cum-feud with Rollerball Rocco and his "hypnotism" of Robbie Brookside.^[13]

1990s

The end of TV coverage left many of these storylines at a cliffhanger and consequently All Star underwent a box office boom as hardcore fans turned up to live shows to see what happened next, and kept coming for several years due to careful use of show-to-show storylines.^[11] Headline matches frequently pitted Nagasaki in violent heel vs heel battles against the likes of Rocco, Dave 'Fit' Finlay, Skull Murphy and even Giant Haystacks or at smaller venues teaming with regular partner "Blondie" Bob Barrett to usually defeat blue-eye opposition.^{[14][15][16][17][18]}

All Star's post-television boom wore off after 1993 when Nagasaki retired for a second time. However, the promotion kept afloat on live shows at certain established venues and particularly on the holiday camp circuit. Since the mid-1990s, the promotion has mainly been focussed on family entertainment. After the demise of Joint/RWS, All Star's chief rival on the live circuit was Scott Conway's TWA (The Wrestling Alliance) promotion, founded as the Southeastern Wrestling Alliance in 1989.^[19] By the late 1990s, many smaller British promoters were increasingly abandoning their British identity in favour of "WWF Tribute" shows, with British performers crudely imitating World Wrestling Federation stars.^[11]

2000s

Although All Star never descended into a full-fledged 'tribute show', by the turn of the millennium, many of these tribute acts such as the "UK Undertaker" and "Big Red Machine" were nonetheless headlining All Star shows.^[11] Disaffected with this and other matters (such as the inclusion of former WWF World Champion Yokozuna on advertising posters over a year after he had died, the continued advertising of Davey Boy Smith months after his planned tour fell through and the use of a photo of the original WWF Kane to depict the tribute performer "Big Red Machine"), Conway cut his links with All Star and declared a promotional war.^[20] He began to promote his TWA as an alternative, featuring more serious wrestling (in much the same way as All Star had previously targeted Joint fans disaffected with Big Daddy). All Star duly adapted to meet the challenge, recruiting a new generation of wrestlers such as Dean Allmark and Robbie Dynamite and signing up such stars as "American Dragon" Bryan Danielson. The promotional war came to an abrupt end in 2003 when Conway relocated to Thailand, closing down the TWA (which he briefly tried to transplant to his new country as the "Thai Wrestling Alliance").

During this period, All Star's touring schedule generally consisted of monthly residencies at the Fairfield Hall in Croydon, the Victoria Hall in Hanley and the Colston Hall in Bristol as well as one or two tour stops each year in various town centre venues and a summer season at various Butlins resorts. A major storyline during these years was a long running feud between former tag patners Allmark and Dynamite, mostly over the British Mid-Heavyweight Championship which the promotion revived in 2002, 21 years after the death of previous champion Mike Marino.

As the 2000s wore on, All Star reached new heights of activity not seen since the post-television boom of the early 1990s, reactivating many more old TV venues, and in the summer 2008 season revived the old tradition of wrestling shows at Blackpool Tower, with a Friday night residency there. All Star re-established old links with promoters in France, Germany, Japan and Calgary. All Star wrestlers were widely used to represent Britain by major American promoters, for example the Team UK in TNA's 2004 X Cup which featured four All Star Wrestling regulars James Mason, Dean Allmark, Robbie Dynamite and Frankie Sloan. Mason would also guest on WWE Smackdown in 2008, defeating MVP.

Old ASW logo.

2010s / 2020s

On April 24 2010, ASW joined the Union of European Wrestling Alliances and recognised the European Heavyweight Championship.^[21] They hosted two title changes with Mikey Whiplash defeating Rampage Brown and James Mason defeating Whiplash.^[22] ASW hosted several of Mason's title defences^[23] before leaving the UEWA on 30 November 2013.^[21]

In April 2014, ASW established a relationship with Japanese promotion Wrestle-1.^[24]

Throughout the 2010s, ASW would continue to bring in younger talent from popular UK promotions (Insane Championship Wrestling, PROGRESS Wrestling, Revolution Pro Wrestling) as well as veterans and international talent, such as Zack Sabre Jr., Dave Finlay, Dave Mastiff, Jack Gallagher, Noam Dar, Andy Wild, Kris Travis, Marty Scurll, Sweet Saraya, El Ligero, BT Gunn, Shinya Ishikawa, Harlem Bravado, Mark Haskins, Xia Brookside, Kay Lee Ray, Gangrel and Jay White.^{[25][26][27][28][29]}

The promotion runs a school in Birkenhead, originally with Allmark and Dynamite as chief trainers, replaced in 2023 with Joel Redman. Redman also runs an affiliated wrestling school in Salisbury which runs its own trainee shows, both of these operating under the banner "ASW South". Dixon's daughter Laetitia is a popular ring announcer for the promotion and was married to Allmark until January 2022. In July 2022 the company announced that their elder son, referee Joseph Allmark, would be taking over day-to-day operations on the road, while the elder Dixon moved to a back seat role from the company's Birkenhead office until his death in 2023, at which point Joseph Allmark took over full control of the company.

Current champions

Former championships