The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.[1]

The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs.[2] The AMA publishes the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, Journal of Interactive Marketing, and Marketing News. It sponsors the collegiate honor society, Alpha Mu Alpha.

Organization

The American Marketing Association has a board of directors that are elected annually by its members[3] and a set of councils that are appointed. The headquarters are located in Chicago.

History

At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers established the National Association of Teachers of Advertising (NATA). Initial discussions revolved around the definition of advertising and the study of advertising. The group's name changed to the National Association of Teachers of Marketing & Advertising (NATMA) and then the National Association of Teachers of Marketing (NATM) as its focus expanded to marketing, incorporating educators from a variety of disciplines, including economics and accounting.

Approximately 15 years later, a second organization, the American Marketing Society (AMS), was founded, dedicated to the science of marketing. Lewis and Owen explained that the first president, Paul Nystrom, "expressed a need to find ways of lowering the cost of marketing, a concern for criticisms against marketing, and an interest in finding 'useful tools and devices in marketing practice'".[4]

The two organizations jointly published the Journal of Marketing in 1936 and merged in 1937 to form the American Marketing Association. The association was housed at the University of Illinois in its early years and eventually moved its headquarters to Chicago as its professional staff expanded. As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of the Journal of Public Policy & Marketing from the University of Michigan in 1990,[5] and the Journal of International Marketing from Michigan State University in 1997. In 2022, the AMA acquired the Journal of Interactive Marketing.

See also

References

  1. ↑ "History of the American Marketing Association". American Marketing Association. 2010. Archived from the original on February 28, 2014. Retrieved October 10, 2010.
  2. ↑ Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 978-0-03-054018-9
  3. ↑ American Marketing Association 2012-2013 Election. (2012). Marketing News, 46(2), 6-7.
  4. ↑ Early History of the American Marketing Association and the Journal of Marketing. (1993). Journal of Marketing, 488.
  5. ↑ Thomas C. Kinnear (2011) In the Beginning: The Founding of Journal of Public Policy & Marketing. Journal of Public Policy & Marketing: Spring 2011, Vol. 30, No. 1, pp. 59-59.
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