Iyanya
Iyanya in 2013
Background information
Birth nameIyanya Onoyom Mbuka
Born (1986-10-31) 31 October 1986[1]
Calabar, Cross River State, Nigeria
GenresAfropop, R&B
Occupation(s)Singer
Years active2008–present
LabelsTemple Music Group, Mavin, Made Men Music Group

Iyanya Onoyom Mbuk (born 31 October 1986), known by his stage name Iyanya, is a Nigerian singer and songwriter. He rose to fame after winning the first season of Project Fame West Africa, and is best known for his hit single "Kukere".[2][3] He released his debut studio album My Story in 2009; it was supported by the singles "No Time" and "Love Truly". Iyanya co-founded the record label Made Men Music Group with Ubi Franklin in 2011. His second studio album, titled Desire, was released in February 2013. It supported by the singles "Kukere", "Ur Waist", "Flavour", "Sexy Mama", and "Jombolo". He won the Artist of the Year award at The Headies 2013. In October 2016, Iyanya announced on Instagram that he signed a record deal with Mavin Records.[4] Few months prior, he signed a management deal with Temple Management Company.[5] He first announced his intentions to leave Made Men Music Group in July 2016.[6]

Early life and education

Iyanya was born on Palm Street in Calabar, Cross River State.[7] His mother was a head mistress[8] and his father was a forester. Iyanya has described his mother as the household disciplinarian, while his father was the gentler of the two. His parents both died in 2008, and his older brother died around the same time.[7] Iyanya's grandfather was a clergyman where Iyanya sang in his church's choir and was the choir master for the children's choir at age five.[9]

Mbuk completed his primary, secondary, and university education in Calabar. He is a business management graduate from the University of Calabar.[10]

Career

After graduating from the University of Calabar, he worked in a hotel and sang karaoke at a local bar he managed. Iyanya began developing his vocal abilities at local bars which include: Fiesta Fries Bar, Mirage Nite Club, and West-Life.[2] Iyanya cited British singer Craig David and American hip hop artist R. Kelly as his key musical influences.[11] Iyanya was motivated to pursue music professionally after watching the celebrity lifestyle of 2 Face Idibia and Olu Maintain. Iyanya started as a rapper, going by the name "Lofty".

MTN Project Fame

In 2008, KCee from KC Presh convinced Iyanya to partake in the first season of Project Fame West Africa.[2] Iyanya went on and emerged the winner of the competition after battling numerous people who had the same aspirations as him. The 2008 MTN-sponsored Project Fame competition was the beginning of Iyanya's musical career. Unlike many people who dwindle after a major competition, Iyanya's success had just begun.

2009: My Story

After winning MTN's Project Fame West Africa, Iyanya began recording his debut album My Story. It was released by CN Media Imprint.[12] The album showed Iyanya's versatility as an R&B artist, particularly on the self-titled track "Iyanya" and "Love Truly".[2] Iyanya's debut album was a commercial failure due to problems with distribution and promotion.[13]

2012–2013: Desire

After visiting his hometown of Calabar and seeing people's affection for the Etighi dance, Iyanya decided to do a song that would popularize the dance that originated in Calabar.[14][15][16] He teamed up with producer DTunes and recorded "Kukere", a single that achieved global success, particularly in Nigeria, Ghana and the United Kingdom. The song was succeeded by the album's second single entitled "Ur Waist", which features additional vocals from Emma Nyra.

Endorsements

On 16 October 2013, 360Nobs reported that Iyanya became an ambassador for Solo Phones Nigeria, a mobile phone company situated at Computer Village, Ikeja. The one-year deal was reportedly worth $220,000 (35 million naira). In addition, Iyanya got a 2014 Toyota Prado from the deal.[17][18] In 2013, the Daily Independent newspaper reported that Iyanya also signed a one-year deal with Zinox Computers (Nigeria's first certified branded computers) worth $300,000. The deal will feature Iyanya on Zinox billboards and in TV commercials.[19][20]

Musical style

Iyanya started performing ballads, particularly on his debut album My Story. In an interview with Toolz on Ndani TV, he said he wants to be a versatile artist and wants to be known for his R&B and Afrobeats abilities. In the same interview, he also said he switched from R&B to Afrobeat because he wanted to make money and wanted fans to see his versatility.[21]

International appearances

On 25 November 2012, Iyanya performed at comedian AY Makun show held at the INDIGO2 arena.[22] To promote his second album in the UK, Iyanya headlined the Iyanya vs. Desire concert. It started in London and ended in Manchester. The London concert was held at the INDIGO2 arena on 9 June 2013. It featured performances from Tonto Dikeh and Emma Nyra.[23] On 14 June 2013, the Manchester concert commenced and featured performances from Emma Nyra and DRB Lasgidi.[24] Iyanya and his label mate Emma Nyra went on a mini tour across the US and Canada in early 2013. Iyanya performed at the Shrine in Chicago on 11 April 2013.[25] He also performed at the African Muzik Magazine launch on 12 April 2013, which was held in Dallas, Texas.[26] Iyanya serenaded Grammy Award nominee Melanie Fiona at the LTB Jean store in Soho, New York, and performed at the world-renowned New York Fashion Week.[27]

Films and television

Television
Year Title Role Notes Ref
2013 Shuga (season 3) Himself Cameo appearance [28]

Awards and nominations

Year Event Prize Recipient Result Ref
2014 City People Entertainment Awards Musician of the Year (Male) Himself Nominated [29]
African Muzik Magazine Awards Best Male West Africa Nominated [30]
Best Dance in a Video "Le Kwa Ukwu" Won [31]
World Music Awards World's Best Song "Away" Nominated [32]
"Le Kwa Ukwu" Nominated
World's Best Video Nominated
World's Best Male Artist Himself Nominated
World's Best Live Act Nominated
World's Best Entertainer of The Year Nominated
2013 The Headies Artist of the Year Won [33][34]
Best R&B/Pop Album Desire Nominated
Album of the Year Nominated
Best Pop Single "Ur Waist" Nominated
Song of the Year Nominated
Nigeria Music Video Awards (NMVA) Best High Life Video "Jombolo"
(Iyanya featuring Flavour N'abania)		 Nominated [35]
Best Use of Choreography — [36]
Best Use of Visual Effects "Sexy Mama"
(Iyanya featuring Wizkid)		 Nominated [36]
Soul Train Music Awards Best International Performance "Ur Waist"
(Iyanya featuring Emma Nyra)		 Nominated [37]
Channel O Music Video Awards Most Gifted Male Video "Flavour" Nominated [38]
Nigeria Entertainment Awards Best Pop/R&B Artiste of the Year Himself Nominated [39]
Hottest Single of the Year "Kukere" Won [40]
Ghana Music Awards African Artiste of the Year Himself Nominated [41]
City People Entertainment Awards Musician of the Year (Male) Nominated [42]
Most Popular Song of the Year "Kukere" Nominated
2012 Nigeria Music Video Awards (NMVA) Best Contemporary Afro (Live Beats choice) Nominated [43]
The Headies Best Pop Single Won [44]
Song of the Year Nominated [45]

Discography

Iyanya discography
Studio albums3
Music videos14
Singles22
Promotional singles5

The discography of Iyanya consists of three studio albums, twenty two singles (including ten as featured artist), five promotional singles, and fourteen music videos.

Studio albums

Title Album details Peak chart positions Certifications Sales
NGR RSA GHA UK
My Story –———
Desire
  • Released: 6 February 2013
  • Label: Made Men Music Group
  • Format: CD, digital download
 –––-
Applaudise
  • Released: 19 September 2015
  • Label: Made Men Music Group
  • Format: CD, digital download
 –———
"—" denotes a recording that did not chart or was not released in that territory.

Compilation albums

Title Album details Peak chart positions Certifications Sales
NGR RSA GHA UK
The Evolution –———

Singles

As lead artist
List of singles as lead artist, with selected chart positions
Title Year Peak chart positions Certifications Album
NGR RSA GHA UK
"Love Truly" 2009 –––– My Story
"No Time"
(featuring Faze)		 ––––
"Iyanya (My Story)" 2010 ––––
"Kukere" 2011 –––– Desire
"Ur Waist"
(featuring Emma Nyra)		 2012 ––––
"Kukere Remix"
(featuring D'banj)		 ––––
"Flavour" ––––
"Sexy Mama"
(featuring Wizkid)		 2013 ––––
"Jombolo"
(featuring Flavour N'abania)		 ––––
"Head Swell"[46] –––– TBA
"She Can Get It"[47] ––––
"Le Kwa Ukwu"[48] ––––
"Story Story"
(featuring Oritse Femi)[49]		 2014 ––––
"Mr Oreo" –––– Applaudise
"ijeoma" (ft. peruzzi) 2019 - - - - Single
"Like" (featuring Kizz Daniel, Davido) 2022 - - - - - Single
As featured artist
List of singles as featured artist, with selected chart positions
Title Year Peak chart positions Certifications Album
NGR RSA GHA UK
"Get Wild"[50]
(N6 featuring Iyanya)		 2012 –––– BiznessB4Pleasure
"Omoge"[51]
(Slim Joe featuring Iyanya)		 –——— TBA
"Everything I Do"[52]
(featuring Iyanya)		 –———
"Your Desire"[53]
(Sammy Lee featuring Iyanya)		 2013 –———
"Koma Roll Remix"[54]
(Tillaman featuring Ice Prince, Iyanya, Burna Boy, Phyno and Trigga)		 –———
"Coupe Decale Remix"[55]
(Minjin featuring Iyanya)		 –———
"Emujo"[56]
(DJ Jimmy Jatt featuring Iyanya and 4×4)		 –———
"Fi Mi Le"[57]
(Lola Rae featuring Iyanya)		 –———
"Felele"[58]
(Ajemina featuring Iyanya)		 –———
"Fever"[59] 2016 –———
"Feel Alright"[60]
(Wizzboy featuring Iyanya)		 –——— Testimoney
"Flex"[61]
(Princeton featuring Iyanya)		 –——— —

Promotional singles

List of promotional singles, with selected chart positions
Title Year Peak chart positions Album
NGR RSA GHA UK
"I'm the One"[62] 2010 –——— Non-album single
"In Love Again"[62] –———
"South Girl"[63]
(featuring Duncan Mighty)		 2011 –———
"High"
(featuring Dammy Krane)		 2013 –———
"Take It Inside"[64]
(Olamide featuring Iyanya)		 –———

Music videos

As lead artist
List of music videos as lead artist, showing date released and directors[65]
Title Video release date Director(s) Ref
"Le Kwa Ukwu" 12 November 2013 Sesan [66]
"Head Swell" 1 August 2013 Mr. Moe Musa [67]
"Jombolo"
(featuring Flavour N'abania)		 12 June 2013 Sesan [68]
"Sexy Mama"
(featuring Wizkid)		 26 April 2013 [69]
"Flavour" 24 December 2012 Mr Moe Musa [70]
"Ur Waist"
(featuring Emma Nyra)		 14 September 2012 Clarence Peters [71]
"Kukere" 24 March 2012 Patrick Ellis [72]
"Iyanya (My Story)" 7 March 2010
"Love Truly" 10 July 2009 [35]
As featured artist
List of music videos as featured artist, showing date released and directors[65]
Title Video release date Director(s) Ref
"Felele"
(featuring Iyanya)		 17 June 2013 Don P Films [73]
"Coupe Decale Remix"
(Minjin featuring Iyanya)		 12 June 2013 Unlimited LA [74]
"Koma Roll Remix"
(Tillaman featuring Ice Prince, Iyanya, Burna Boy, Phyno and Trigga)		 2 May 2013 Patrick Elis [75]
"Everything I Do"
(Emma Nyra featuring Iyanya)		 25 March 2013 Mr Moe Musa [76]
"Get Wild"
(N6 featuring Iyanya)		 3 March 2013 Lanre Tyson [77]

References

  1. ↑ "CHARITABLE: Iyanya Celebrates Birthday With Inmates At Ikoyi Prisoner (Photos)". 360nobs. Retrieved 21 December 2013.
  2. 1 2 3 4 "Celebrity Focus: Iyanya – The Many Flavours Stirring Controversies". Onobello. Retrieved 30 July 2013.
  3. ↑ "Iyanya, Artist Biography-MTV Base". Mtvbase. Retrieved 29 July 2013.
  4. ↑ Augoye, Jayne (1 November 2016). "INTERVIEW: Why I signed for Mavin Records — Iyanya". Premium Times. Retrieved 7 January 2017.
  5. ↑ Vwovwe, Egbo (28 July 2016). "Iyanya Singer signs with Temple Management Company". Pulse. Retrieved 21 September 2017.
  6. ↑ Akan, Joey (12 July 2016). "Singer is leaving MMMG record label due to problems with Ubi Franklin". Pulse. Archived from the original on 8 January 2017. Retrieved 7 January 2017.
  7. 1 2 "Kukere crooner cries: They killed my parents, brother -Iyanya Mbuk". Express Nigeria. Retrieved 30 July 2013.
  8. ↑ "Kukere crooner cries: They killed my parents, brother -Iyanya Mbuk". Express Nigeria. Retrieved 7 August 2013.
  9. ↑ "Iyanya's Exclusive Interview on iROKtv". IReportersTv. Archived from the original on 12 October 2013. Retrieved 30 July 2013.
  10. ↑ "Iyanya Biography". Iyanya Music. Retrieved 7 August 2013.
  11. ↑ "Kukere crooner cries: They killed my parents, brother -Iyanya Mbuk". ExpressNigeria. Retrieved 30 July 2013.
  12. ↑ "Iyanya Discography". AFROBIOS. Retrieved 21 September 2014.
  13. ↑ "MTV NEWS | IYANYA: EXCLUSIVE CHAT". MtvBase. Retrieved 7 August 2013.
  14. ↑ Adegunle, Adebukola. "Origin of Etighi Dance" (PDF). The Harmony. p. 5. Retrieved 9 December 2013.
  15. ↑ "THE CALABAR DANCE (Etigi)". Imotrumpeta. Retrieved 9 December 2013.
  16. ↑ "Etighi Dance:The Latest Naija Dance". Amebortalk. 7 February 2012. Retrieved 9 December 2013.
  17. ↑ "IYANYA BAGS $220,000 ENDORSEMENT DEAL WITH SOLO PHONES". 360nobs. Retrieved 16 October 2013.
  18. ↑ "Computer Village Ikeja Came Alive Today with Iyanya". SpyGhana. Retrieved 16 October 2013.
  19. ↑ "Iyanya signs multi million Naira endorsement deal with Zinox Computer". Daily Independent. Retrieved 16 October 2013.
  20. ↑ "Winning: Iyanya signs $350,000 endorsement deal with Zinox Group". AmeyawDebrah. Retrieved 16 October 2013.
  21. ↑ Iyanya (2012). Ndani TV: Iyanya talks about Yvonne Nelson// his new single and... (youtube). Nigeria: Youtube. Event occurs at 13:32. Retrieved 29 July 2013.
  22. ↑ "VIDEO: Iyanya's Interview after AY Live in London on Factory78tv". 360nobs. Archived from the original on 27 September 2013. Retrieved 31 July 2013.
  23. ↑ "Kukere Storms the UK! All the Photos from Iyanya's London Concert". BellaNaija. Retrieved 31 July 2013.
  24. ↑ "'Jombolo' out in Manchester! Check out the Photos from Iyanya's 2nd "Kukere Concert" in the UK". BellaNaija. Retrieved 31 July 2013.
  25. ↑ "Iyanya at The Shrine, Chicago on Do312". Live Events. Retrieved 31 July 2013.
  26. ↑ "Kukere in Dallas! Iyanya, Sound Sultan, Emma Nyra & Storm Rex at the 'African Muzik Magazine' Launch in Texas". BellaNaija. Retrieved 31 July 2013.
  27. ↑ "Iyanya Mbuk Biography (Nigerian Music Artist)". Nigerian Music Network. Retrieved 1 August 2013.
  28. ↑ "Tiwa Savage, Ice Prince, Iyanya, Chris Attoh, others premiere Shuga". The Daily Independent. Archived from the original on 22 February 2014. Retrieved 13 February 2014.
  29. ↑ "Rita Dominic, Davido, Tiwa Savage, Majid Michel – 2014 City People Entertainment Awards Nominees". Bellanaija.com. 6 June 2014. Retrieved 18 June 2014.
  30. ↑ "See Nominees for the African Muzik Magazine Awards (AFRIMMA) 2014". Bellanaija. 9 June 2014. Retrieved 28 July 2014.
  31. ↑ "Sarkodie, Fuse ODG, DJ Black, others win at AFRIMMA Awards". Ghana Web. 27 July 2014. Retrieved 28 July 2014.
  32. ↑ "D'banj, Tuface, Jay-Z, Kanye West, Davido, Kcee Nominated at World Music Awards". Channels Tv. 20 February 2014. Retrieved 9 March 2014.
  33. ↑ "Headies Award 2013 and Full List of winners". Osun Defender. Archived from the original on 27 December 2013. Retrieved 27 December 2013.
  34. ↑ "#BaddestGuyEverLiveth: Olamide bags 8 nominations for the "Headies" – See full nomination list". YNaija.com. 5 December 2013. Retrieved 6 December 2013.
  35. 1 2 "2013 Nigeria Music Video Awards Nominees List: Flavour, Tiwa Savage, D'banj, Goldie, Waje, Kcee & More". Bellanaija. Retrieved 23 October 2013.
  36. 1 2 "NIGERIA MUSIC VIDEO AWARDS (NMVA 2013) WINNERS LIST". tooxclusive. Retrieved 17 November 2013.
  37. ↑ "2013 Soul Train Awards nominations". Rollingout. Retrieved 24 September 2013.
  38. ↑ "2013 Channel O Music Video Awards: First Photos from the Nominees Announcement + Complete List of Nominees". Bellanaija. Retrieved 4 September 2013.
  39. ↑ "Nigeria Entertainment Awards 2013 – View Full Nominees List". Notjustok. Archived from the original on 4 March 2016. Retrieved 4 September 2013.
  40. ↑ "Full List of Nigeria Entertainment Awards Winners". spyghana. Retrieved 4 September 2013.
  41. ↑ "Vodafone Ghana Music Awards 2013 Nominations List Finally Out". ModernGhana. Retrieved 31 July 2013.
  42. ↑ Aiki, Damilare (19 June 2013). "Ice Prince, Omotola Jalade-Ekeinde, Sarkodie, Nse Ikpe-Etim, Yvonne Okoro, Tonto Dikeh & BellaNaija Nominated for the 2013 City People Entertainment Awards – See the Full List". Bellanaija. Retrieved 19 December 2013.
  43. ↑ "NIgerian Music Video Awards (NMVA 2012 ) Full Winners List". Tooxclusive. Retrieved 24 October 2013.
  44. ↑ "Headies Awards 2012: Full List of Winners". ModernGhana. Retrieved 30 July 2013.
  45. ↑ "The Headies (Hip Hop World Awards 2012) Winners List". Hiphopworldmagazine. Archived from the original on 29 October 2013. Retrieved 13 October 2013.
  46. ↑ "BN Video Premiere: Iyanya – Head Swell". Bellanaija. Retrieved 6 October 2013.
  47. ↑ "Iyanya – She Can Get It (Prod. Gospel)". Notjustok. Archived from the original on 5 October 2013. Retrieved 6 October 2013.
  48. ↑ "PREMIERE: Iyanya – Le Kwa Ukwu". Notjustok. Archived from the original on 4 October 2013. Retrieved 6 October 2013.
  49. ↑ "Collabo Extra! Iyanya & Oritse Femi Combine In New Song - "Story Story"". Pulse Nigeria. Joey Akan. Retrieved 12 August 2014.
  50. ↑ "VIDEO: N6 – Get Wild ft Iyanya". Notjustok. Archived from the original on 13 August 2013. Retrieved 6 October 2013.
  51. ↑ "New Music: Slimjoe Feat. Iyanya – Omoge". Bellanaija. Retrieved 6 October 2013.
  52. ↑ "Everything I Do (Remix) [feat. Iyanya] – Single". iTunes. Retrieved 6 October 2013.
  53. ↑ "SammyLee – Your Desire ft Iyanya (Prod by Laxio)". Ghanamotion. Retrieved 6 October 2013.
  54. ↑ "New Video: Tillaman – Koma Roll Remix Ft. Ice Prince, Iyanya, Trigga, Phyno, Burna Boy". 360nobs. Archived from the original on 2 December 2013. Retrieved 6 October 2013.
  55. ↑ "VIDEO: Minjin ft Iyanya – Coupe Decale (Remix)". Notjustok. Archived from the original on 9 October 2013. Retrieved 6 October 2013.
  56. ↑ "Get Familiar: DJ Jimmy Jatt – Emujo ft. Iyanya & 4×4". 360nobs. Archived from the original on 21 August 2013. Retrieved 6 October 2013.
  57. ↑ "Lola Rae – Fi Mi Le ft. Iyanya". Notjustok. Archived from the original on 9 October 2013. Retrieved 6 October 2013.
  58. ↑ "New Video: Ajemina – Felele ft. Iyanya". 360nobs. Archived from the original on 15 October 2013. Retrieved 6 October 2013.
  59. ↑ "New Music Iyanya – 'Fever' ft. DJ Arafat, Xcellente". Pulse.ng. Retrieved 1 February 2016.
  60. ↑ "Wizboyy ft Iyanya – Feel Alright | New Album "TESTIMONEY" OUT NOW!". Notjustok. Archived from the original on 17 October 2013. Retrieved 6 October 2013.
  61. ↑ "New Music Princeton - 'Flex' ft Iyanya, Pearl, Tossy Young". Pulse.ng. Archived from the original on 22 October 2016. Retrieved 1 February 2016.
  62. 1 2 "BN Music PREMIERE: Iyanya – I'm The One | In Love Again". Bellanaija. Retrieved 6 October 2013.
  63. ↑ "EXCLUSIVE: Iyanya – South South Girl ft Duncan Mighty". Notjustok. Retrieved 6 October 2013.
  64. ↑ "New Music: Olamide Feat. Iyanya – Take it Inside". Bellanaija. Retrieved 6 October 2013.
  65. 1 2 "Iyanya Video Archive". Afrobeat360. Retrieved 8 October 2013.
  66. ↑ "VIDEO Premiere: Iyanya – Le Kwa Ukwu". Notjustok. 12 November 2013. Archived from the original on 14 November 2013. Retrieved 12 November 2013.
  67. ↑ "VIDEO: Iyanya – Head Swell | Rated 18+ (Adults Only)". Notjustok. Archived from the original on 20 October 2013. Retrieved 8 October 2013.
  68. ↑ "VIDEO: Iyanya – Jombolo ft Flavour". tooxlcusive. Retrieved 8 October 2013.
  69. ↑ "VIDEO Premiere: Iyanya ft Wizkid – Sexy Mama". notjustok. Archived from the original on 9 October 2013. Retrieved 8 October 2013.
  70. ↑ "VIDEO: Iyanya – Flavour". Jaguda. Retrieved 8 October 2013.
  71. ↑ "VIDEO: Iyanya – Ur Waist". tooxclusive. Retrieved 8 October 2013.
  72. ↑ "VIDEO DOWNLOAD: Iyanya – Kukere". tooxclusive. Retrieved 8 October 2013.
  73. ↑ "New Video: Ajemina – Felele ft. Iyanya". Jaguda. Retrieved 8 October 2013.
  74. ↑ "Get Some Soukous Flavour! Kennis Music presents Minjin feat. Iyanya – Coupe Decale Remix". Bellanaija. Retrieved 8 October 2013.
  75. ↑ "TILLAMAN – KOMA ROLL REMIX FT. ICE PRINCE, IYANYA, TRIGGA, PHYNO, BURNA BOY". African Muzik Magazine. Retrieved 8 October 2013.
  76. ↑ "VIDEO:Emma Nyra– Everything I Do Feat. Iyanya". tooxclusive. Retrieved 8 October 2013.
  77. ↑ "New Video: N6 – Get Wild ft Iyanya". 360nobs. Archived from the original on 3 December 2013. Retrieved 8 October 2013.
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