Asada (written: 浅田 or 麻田) is a Japanese surname. Notable people with the surname include:

• Akira Asada (浅田 彰, born 1957), Japanese critic and curator
• Daiki Asada (浅田 大樹, born 1989), Japanese footballer
• Asada Goryu (麻田 剛立, 1734–1799), Japanese astronomer
• Jirō Asada (浅田 次郎, born 1951), pen name of Kojirō Iwato (岩戸 康次郎), Japanese writer
• Mai Asada (浅田 舞, born 1988), Japanese figure skater
• Mao Asada (浅田 真央, born 1990), Japanese figure skater
• Miyoko Asada (浅田 美代子, born 1956), Japanese actress and singer
• Seigo Asada (浅田 斉吾, born 1980), Japanese darts player
• Yōko Asada (浅田 葉子, born 1969), Japanese voice actress