Associative memory may refer to:

• Associative memory (psychology), the ability to learn and remember the relationship between unrelated items
• Associative storage, or content-addressable memory, a type of computer memory used in certain very high speed searching applications
• Autoassociative memory, all computer memories that enable one to retrieve a piece of data from only a tiny sample of itself
• Bidirectional associative memory, a type of recurrent neural network
• Hopfield network, a form of recurrent artificial neural network
• Transderivational search in psychology or cybernetics, a search for a fuzzy match across a broad field