Le BHV Marais
TypeSubsidiary
IndustryRetail
Founded1856 (1856) in Paris, France
FounderXaiver Ruel
HeadquartersParis, France
Number of locations
2 (2023)
Area served
France
Number of employees
1,300 (2023)[1]
ParentGaleries Lafayette Group (1991-2023)
Groupe SGM (2023-present)
Websitebhv.fr

48°51′27″N 2°21′12″E / 48.85745°N 2.353344444°E / 48.85745; 2.353344444

The Bazar de l'Hôtel de Ville or Le BHV is a French department store chain with its flagship location at 52 Rue de Rivoli in the 4th arrondissement of Paris and faces the Hôtel de Ville where it gets its name, the flagship is served by the Hôtel de Ville Metro station. The chain is owned by Groupe SGM. The chain operates two full line stores and four specialised stores alongside the main stores.

History

1852-1990: Founding and expansion

Xavier Ruel and his wife moved to Paris in 1852 and Ruel started selling small items from carts around Paris and with the area around the Hôtel de Ville (Paris City Hall) being the area that earned the most he decided to open a store in the area and rented out the ground floor of a building on Rue de Rivoli and opened "Bazar Parisien".[2][3]

According to legend in 1855, Ruel saved the life of Empress Eugénie (wife of Napoleon III), her horses had become frightened after passing outside the store and Xavier ran out and calmed down the horses to reward him in saving her life she gave him a sum of money which allowed him to expand the store and in 1856 it was renamed to Bazar Napoléon.[4][3] In 1866 Xavier rented out 3 floors of 54 Rue de Rivoli after a boost in trading.[5]

By 1870, Bazar Napoléon occupied all of the stores building on Rue de Rivoli. After the fall of the Second French Empire the store was renamed to "Bazar de l'Hôtel de Ville" referencing Hôtel de Ville across the street.[3][5]

In 1900 at 78 years old founder Xavier Ruel died, at the time the business employed 800 people and recorded a capital of 12 million francs.[4]

Advertisement for the Bazar de l'Hôtel de Ville published in the magazine L'Œuvre d'art in Paris, in 1895

The store underwent several renovations between 1903 and 1904 and again in 1912-1913 this redesign was done by architect Auguste Roy.[3]

In 1963, the first branch of the store opened and overtime several BHV stores opened across France but all except the one at Parly 2 are now closed.

In 1963, the company opens its first branch store. Over time, several other BHV department stores are opened in Paris region but most of them are closed nowadays. The store also became a member of the International Association of Department Stores but left in 1993.[6]

A store opened at the Rosny 2 mall in Rosny-sous-Bois in 1973. In 2006 2 of the 3 floors were taken over by Galeries Lafayette and the store reopened as BHV Déco.[7] Two floors became part of the mall's Galeries Lafayette in 2006 and on 17 July 2010 the store was permanently closed.[8]

1991-2022: Purchase by Galeries Lafayette and rebranding

In 1991 Galeries Lafayette bought BHV.[9]

A store was opened in Beirut, Lebanon in December 1998 in a partnership with ADMIC.[10][11]

In 2007–2008, the BHV expands its store with new specialized stores, in the same neighborhood.

In 2012, the store management announced further modifications to its structure, with renovation on each floor, to give a renewal aspect to the store. Paul Delaoutre, CEO of the branch department stores of the Galeries Lafayette group explained that they “aimed at targeting creative urban inhabitants looking for originality”. This is the reason why they decided to “reinvent” the BHV. This also implied a new name which is no longer the BHV but the BHV Marais and a new logo.[12][13]

In March 2017 a brand new store opened at City Walk in Dubai, UAE the store was 6,000 square metres and opened in partnership with ADMIC who also partnered with BHV to operate the store in Beirut.[14]

Two stores were closed down in 2018 at the Part Dieu Mall in Part-Dieu a district of Lyon and the store in Limonest.[15] In 2020 the store in Lebanon was closed down.

2023-Present: Sale to SGM

It was announced in February 2023 that Groupe Galeries Lafayette had entered negotiations to sell the BHV to Société des Grands Magasins (now Groupe SGM) which operate a number of malls in France and seven Galeries Lafayette stores.[16][17]

In November 2023 it was announced that the sale to Groupe SGM had been finalised and Groupe SGM now owned the BHV.[1]

Stores

The BHV seen from the place Harvey Milk

Marais Store

The flagship Marais store is 38,000 square metres and is spread across 8 different floors with many different departments.

Marais Layout[16]

  • Basement: Bricolage, Paints & Drugstore
  • Ground: Home, Beauty, Perfumes, Jewellery & Accessories
  • First: Women's Fashion & Women's Shoes
  • Second: Bookshop, Stationary, Hobbies & Luggage
  • Third: Culinary, Tableware, Appliances, Delicatessen & Glassware
  • Fourth: Decoration, Lighting, Candles & Furniture
  • Fifth: Children's Clothing, Children's Shoes, Toys & Lingerie
  • Sixth: Bedding & Bathroom
  • Seventh: Le Perchoir Restaurant
  • Eighth/Rooftop: Urban Farm

Parly 2 Store

The location at Parly 2 opened on the 4th of November, 1969 and has 3 floors. In 2017 BHV spent €24 Million on renovating the store.[18]

References

  1. 1 2 "À Paris, le BHV enfin vendu par les Galeries Lafayette" [In Paris, the BHV finally sold by Galeries Lafayette]. La Tribune (in French). 11 November 2023. Retrieved 2023-11-11.
  2. ↑ "Galeries Lafayette". Groupe Galeries Lafayette. Archived from the original on 2014-09-09.
  3. 1 2 3 4 "Parisian fields". WordPress.com. 10 June 2012.
  4. 1 2 "Historique - LE BHV MARAIS". 2014-04-21. Archived from the original on 2014-04-21. Retrieved 2023-02-19.
  5. 1 2 "History of the grands magasins". untappedcities.com. 20 November 2012.
  6. ↑ "List of members". www.iads.org. Retrieved 2023-11-11.
  7. ↑ Bendaoud, Hakim (2006-09-28). "Le BHV accélère sa mue" [BHV accelerates its moult] (in French).
  8. ↑ à 07h00, Par Le 9 août 2010 (2010-08-09). "Le BHV a baissé le rideau". leparisien.fr (in French). Retrieved 2023-11-05.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ↑ "Galeries Lafayette Is Selling BHV Marais". MSN. Retrieved 2023-02-19.
  10. ↑ UK, FashionNetwork com. "BHV Marais set to open in Dubai". FashionNetwork.com. Retrieved 2023-02-19.
  11. ↑ Karam, Michael (2003-09-03). "The tortoise and the hare". Executive Magazine. Retrieved 2023-11-05.
  12. ↑ "Nous réinventons le BHV" (in French). leparisien.fr. 23 October 2012.
  13. ↑ "New name, logo and identity for Le BHV". underconsideration.com.
  14. ↑ WW, FashionNetwork com. "BHV Marais opens in Dubai". FashionNetwork.com. Retrieved 2023-02-19.
  15. ↑ "Le BHV tire le rideau en province". Les Echos (in French). 2018-10-26. Retrieved 2023-11-05.
  16. 1 2 WW, FashionNetwork com. "The Galeries Lafayette group sells the BHV to the Société des grands magasins". FashionNetwork.com. Retrieved 2023-02-19.
  17. ↑ "A Paris, le BHV Marais change de mains" [In Paris, the BHV Marais changes hands]. Le Monde.fr (in French). 2023-02-16. Retrieved 2023-02-19.
  18. ↑ Spencer, Mimosa (2017-11-29). "BHV Marais Refurbishes Store on Outskirts of Paris". WWD. Retrieved 2023-02-19.
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