Beats Pill
Beats Pill Black N2
DeveloperApple Inc.(since 2014)
ManufacturerBeats Electronics
TypeWireless speaker
Input3.5 mm audio input
Apple Lighting (Pill+ Only)
ConnectivityBluetooth
SuccessorHomePod

Beats Pill is a brand of portable Bluetooth speakers produced by Beats Electronics.[1] The Pill was released in 2012. The devices include 3.5 mm audio input and output jacks and charges over a Micro USB port.[2]

Design and functionality

Serving as one of the company's first self-developed products after the end of its exclusive manufacturing deal with Monster Cable Products,[3] the Beats Pill was designed by Robert Brunner's studio Ammunition Design Group, and carries a capsule-based design roughly 7.7 inches (20 cm) in length. Its appearance is characterized by curved surfaces and a gloss finish. The speaker contains minimal controls; the logo serves as a multi-purpose button for starting and stopping tracks, and the only other buttons are volume keys and the power button.[4][5]

The Pill uses Bluetooth to connect to a device (such as a smartphone), and also supports near-field communication for device pairing. It also includes 3.5mm audio input and output jacks. The Pill charges over a Micro USB port, and comes with a USB AC adapter. The device also includes a microphone so it can be used as a speakerphone.[4][5] The Pill is also an aptX-certified device.[6] In 2013, updated versions of the Pill, Beats Pill 2.0, were released. The new models have longer battery life, a port for charging other USB devices, the ability to pair Pills together with near-field communication (NFC) to play the same audio either individually, or handling left and right stereo channels respectively, character stands, and a new, larger "XL" version.[7]

On June 3, 2015, Beats voluntarily recalled all Pill XL models, citing that in rare cases, the battery may overheat and combust.[8][9]

Beats Pill+

The Beats Pill+ was unveiled in October 2015, as the first revision to the product released under Apple Inc. ownership. The Pill+ is slightly larger than the previous model, and carries a refreshed design with top-mounted volume controls and a Beats logo button. The Pill's speaker hardware was redesigned to improve sound quality. The Pill+ uses Apple's Lightning connector instead of USB, and can charge supported iOS products from its battery—which has an increased capacity rated for 12 hours of use on a single charge. The Pill+ has a companion mobile app for iOS and Android devices, used for pairing speakers together (in place of NFC), and allowing multiple users to alternate playing music on a single Pill ("DJ mode").[10][11]

Promotion

Playing off its design, initial marketing for the Pill used the tagline "Just what the doctor ordered".[4] As with other Beats products, the Pill was promoted primarily through celebrity endorsements and product placements in pop music videos, such as Britney Spears' "Work Bitch", where the speaker is used as a ball gag on a dancer in a BDSM-themed scene.[12] In April 2013, a limited edition, Nicki Minaj-branded pink version of the Pill was released, as introduced in her video for "High School".[13]

A commercial for the Beats Pill starred Robin Thicke and Pharrell Williams; reprising their music video for "Blurred Lines", it featured scenes of female dancers using the speakers as a prop. The United Kingdom's Advertising Standards Authority received 97 complaints over the ad, alleging that it contained sexually suggestive imagery. The ASA ruled in October 2013 that "taken as a whole, the ad did not show sustained, overtly sexual or provocative behaviour". However, it did deem the advert to be inappropriate for airing before 7:30 pm.[14][15]

Another campaign featuring anthropomorphic versions of the speakers debuted during the 2013 MTV Video Music Awards, which were voiced by musicians such as Chris Rock, Eminem, and Tichina Arnold. Follow-up ads in the campaign included references to events that occurred during the show,[16][17][18] and one where Siri refuses to invite the characters to attend a party being held by Dr. Dre to celebrate the company's sale to Apple.[19]

The 2014 film Transformers: Age of Extinction features a product placement where the character Joshua Joyce turns programmable matter into the Pill and offers it to another character. It received a "worst product placement" award as a result.[20]

Reception

The Beats Pill was met with mixed reviews; while praise was received for its hardware design, ease-of-use, and the levels of volume it could produce, the Pill was primarily criticized for its audio quality and price. PC Magazine in particular criticized its handling of bass, concluding that it "offers a unique form factor and doubles as a good speakerphone, but it simply doesn't offer good enough sound quality to justify its $200 price tag. While you might get a reasonably loud and clear listening experience on one track, the next might pop distractingly and force you to tweak the volume just because it has slightly more bass."[5] Wired felt that the Pill's difficulty with bass was ironic, given that the Beats by Dr. Dre headphones had emphasized the low-end as its "sonic signature".[21]

CNET was similarly mixed, noting unique features such as its "striking design", NFC support, the ability to serve as a pass-through device for other audio systems, and its "relatively detailed sound (notice the use of the word 'relatively') with respectable bass compared with other tiny speakers in its class." However, connectivity issues were noticed with devices running iOS 6, and its review score was later revised from 3.5 to just 3 out of 5, citing the introduction of competing products offering equivalent or better sound quality and a lower price than the Pill.[6]

In a brief demo, The Verge felt that the Pill+ was "the most attractive-looking and sounding speaker that Beats has ever made", noticing that its design refinements felt influenced by Apple's corporate hardware design language, and that in terms of audio quality, "for lack of a better way to describe it, there was space in between all the sounds coming out of the speaker, whereas most others tend to crush all the different frequencies together."[22] PC Magazine felt that the Pill+ offered a "clean, well-defined, balanced listening experience", but that since their drivers were not angled upward, "you miss much of the definition the tweeters bring to the table unless they happen to be lined up with your ears." It was argued that the Pill+ was lacking in "power and bass depth" for its price point, but that its "clean audio delivery" made up for it.[23]

See also

References

  1. ↑ Gideon, Tim (July 29, 2016). "Beats Pill+". PC Magazine. Retrieved 2019-02-05.
  2. ↑ Beats Electronic, LLC (2012). Beat's Pill: 2012. Santa Monica CA: Beats Electronics, LLC
  3. ↑ "Beats By Dre Debuts First Post-Monster Cable Products". Billboard. Archived from the original on 5 September 2013. Retrieved 27 August 2013.
  4. 1 2 3 "Dr. Dre's Beats Unveils A Portable Speaker Shaped Like A Pill". Fast Company. Retrieved 20 January 2014.
  5. 1 2 3 "Beats by Dre Pill review". PC Magazine. Retrieved 20 January 2014.
  6. 1 2 "Beats Pill review: Mini Bluetooth speaker with some pop". CNET. Retrieved 20 January 2014.
  7. ↑ "Beats pops two new Pills and wireless Studio headphones for the holidays". Digital Trends. Retrieved 20 January 2014.
  8. ↑ "Apple recalls Beats Pill XL speakers over battery fire safety risks". The Guardian. June 3, 2015. Retrieved June 3, 2015.
  9. ↑ "Beats Pill XL Speaker Recall Program - Apple Support". www.apple.com.
  10. ↑ "The Beats Pill Speaker Gets an Apple-Flavored Redesign". Wired. Retrieved 11 October 2015.
  11. ↑ "Beats' new Pill+ Bluetooth speaker charges with Apple Lightning cable". CNET. Retrieved 11 October 2015.
  12. ↑ "Five product plugs in Britney Spears new 'Work Bitch' video". Entertainment Weekly. Retrieved 20 January 2014.
  13. ↑ "Nicki Minaj Teams With Beats by Dre". BET. Retrieved 20 January 2014.
  14. ↑ Michaels, Sean (2013-10-10). "Robin Thicke speaker advert banned from early showing for being too sexual". The Guardian. ISSN 0261-3077. Retrieved 2019-12-27.
  15. ↑ "Robin Thicke ad ruled 'too sexual'". BBC News. 2013-10-09. Retrieved 2019-12-27.
  16. ↑ "Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus". Adweek. Retrieved 20 January 2014.
  17. ↑ "The Beats Pill Talks Lots of Shit in New Advertising Campaign". Village Voice. Retrieved 20 January 2014.
  18. ↑ "Miley Cyrus Goes Hard With The Product Placement For 'We Can't Stop' Video". Radio.com. Retrieved 20 January 2014.
  19. ↑ "Siri won't let Beats into Dr. Dre's party in bizarre new ad". The Verge. 1 August 2014. Retrieved 2 August 2014.
  20. ↑ Hawkes, Rebecca (2015-03-04). "Transformers: Age of Extinction wins 'worst product placement' award". The Daily Telegraph. Retrieved 2020-11-21.
  21. ↑ "Beats Pill: Is there a doctor in the house?". Wired. Retrieved 20 January 2014.
  22. ↑ "Beats' Pill+ is its best speaker ever". The Verge. Retrieved 14 November 2015.
  23. ↑ Gideon, Tim (29 July 2016). "Beats Pill+". PC Magazine. Retrieved 2019-12-27.
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