Bonia Corporation Berhad
TypePublic limited company
MYX: 9288
ISINMYL9288OO001
IndustryFashion
Founded1974
FounderChiang Sang Sem
Headquarters
Kuala Lumpur
,
Malaysia
Key people
Chiang Sang Sem
RevenueIncrease MYR 470 million (2011)
Increase MYR 45 million (2011)
Number of employees
833[1]
Websitebonia.com

Bonia Corporation Berhad (MYX: 9288) is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia.[2] It markets footwear, leatherwear and accessories. It is also involved in other manufacturing businesses.

History

The company was founded in 1974 by Sang Sem Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.[3][4]

Public listing on Bursa Malaysia

It was listed on the KLCI Bursa Malaysia secondary bourse in 1994. It later was transferred to the Main Board of Bursa Malaysia.[5]

Fiscal performance and acquisition

Bonia products sold at Lotte Center Hanoi, Vietnam.

For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits.[1] For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than in 2011.[1] For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$194.11 million), which increased 9.4% compared to the year 2013 when the company's sales were 632.32 million Malaysian Ringgits.

Bonia Corporation, Berhad gathers iconic heritage brands with a network of 555 retail outlets around the world.[6]

In 2012, Bonia acquired a 49% shareholding in German leather goods producer Braun Büffel for an estimated price of EUR 3.2 million through its 70% shareholding subsidiary Jeco (PTE) Ltd. As part of the deal, Bonia also acquired a registered trade mark in the UAE, the US and Canada.[7]

Jeco, the Bonia subsidiary, brought on Damiano Biella in 2013 as the Creative Director for Braun Buffel. Biella was responsible for overseeing a design team in Singapore and working with the German brand.[8][9] In 2019, Fabio Panzeri took over as the Creative Director, succeeding Damiano Biella in this role.[10]

Special campaigns

In 2022, Bonia had its first collaboration with local star Scha Al-Yahya for Eid al-Fitr collection.[11] The brand has curated a special Raya campaign featuring Malaysian actress, Amelia Henderson in 2023.[12]

Brand ambassadors

See also

References

  1. 1 2 3 "Bonia Corporation Berhad Company Snapshot". The Winthrop Corporation. Archived from the original on 14 September 2013. Retrieved 26 July 2013.
  2. ↑ "Bonia Corporation Berhad: Overview". www.globaldata.com.
  3. ↑ "Company Overview of Bonia Corporation Berhad". Business Week. Archived from the original on 26 July 2013. Retrieved 26 July 2013.
  4. ↑ "Bonia corporation berhad". www.lusha.com/.
  5. ↑ Rebecca Lynne Tan for The Straits Times. 15 January 2014 Success in the bag
  6. ↑ "Investor – Bonia Corporation Berhad". bonia.listedcompany.com. Retrieved 30 March 2022.
  7. ↑ "Bonia acquires 49% stake in leathergoods firm Braun Büffel". The Moodie Davitt Report. 4 January 2012. Retrieved 15 May 2023.
  8. ↑ dev (9 December 2014). "Damiano Biella is Transforming Braun Buffel Into a Fashion-Forward Accessories House". Female Singapore - The Progressive Women's Fashion & Beauty Magazine. Retrieved 15 May 2023.
  9. ↑ CHEONG, BERVIN. "Solid and stable developments are Braun Büffel's strengths". The Star. Retrieved 15 May 2023.
  10. ↑ Adelia, Nabila. "Braun Buffel: Time For A Change | DA MAN Magazine". Retrieved 15 May 2023.
  11. ↑ "Get ready to glam up with the Bonia x Scha collection". L'Officiel Malaysia. 19 April 2021. Retrieved 5 January 2024.
  12. ↑ Meera Murugesan (27 March 2023). "#FASHION: Bonia x Amelia Collection". New Straits Times. Retrieved 5 January 2024.
  13. ↑ Marcus Venu Das (3 January 2024). "Bonia picks TWICE's Nayeon as new brand ambassador". Marketing Interactive. Retrieved 5 January 2024.


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