crank! A Record Company was an independent record label based in Santa Monica, California, which was started by Jeff Matlow in September 1994. The label "played a huge role in the spreading of emo in the mid-โ€™90s", according to Alternative Press magazine.[1] The label's first release was a 7" by Vitreous Humor, released under the name Geerhead Records; all subsequent releases were issued as crank! A Record Company.[2]

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