Squirt
TypeSoft drink
ManufacturerKeurig Dr Pepper
Country of origin United States
Region of originPhoenix, Arizona
Introduced1938 (1938)
FlavorGrapefruit
Websitesquirtsoda.com

Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona.[1][2] Squirt competes primarily against The Coca-Cola Company's Fresca.

History

Squirt was created by Herb Bishop in 1938.[3]

In 1941, a little boy mascot known as "Lil' Squirt" was created for marketing the product.[4] Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In the 1950s, it became commonly used as a mixer in cocktails.

The Squirt brand has changed ownership several times, and is currently property of Keurig Dr Pepper.[1]

Product line

Squirt is naturally flavored but contains less than 2% grapefruit juice. Like many other soft drinks, the packaging of Squirt has varied over the years.

In 1983, Diet Squirt, the first soft drink in the United States to be sweetened with aspartame, was introduced.[1]

In the mid 1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed.[5]

In the early 1990s, Squirt Sorbet, a frozen treat, was offered in Detroit area supermarkets.

Berry flavored Ruby Red and Diet Ruby Red Squirt have also been introduced. Unlike regular Squirt, Ruby Red Squirt contains caffeine.

In 2008, Squirt Citrus Power was introduced. Unlike regular Squirt, Squirt Citrus Power is caffeinated, lacks concentrated grapefruit juice, and contains taurine and other ingredients similar to an energy drink.

References

  1. 1 2 3 "Our Brands - Keurig Dr Pepper". Archived from the original on May 27, 2010. Retrieved July 24, 2010.
  2. ↑ "Squirt Soda". Retrieved June 4, 2015.
  3. ↑ Rivas, Nicole (June 21, 2022). "Every Squirt Flavor Ranked Worst To Best". Mashed.com. Retrieved August 9, 2022.
  4. ↑ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 14. ISBN 0-8118-0936-6.
  5. ↑ Lazarus, George (October 17, 1985). "Newest Squirt Adds Vitamins". Chicago Tribune. Tribune Publishing. Retrieved October 3, 2012.


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