Casting and filming

The film's lead role was first offered to Komal Kumar who rejected the offer after hearing the story line which makes the spoof of Kannada film industry.^[7] After re-working with the script, the director approached Dhananjay, a software techie, to play the lead role. Subsequently, he signed actor Rangayana Raghu to play a prominent role.

Filming began in 2011 and was completed the same year, excluding a song sequence which was filmed in 2012.^[8] The song, an item number featured actress Pooja Gandhi in a cameo role in the song. Choreographed by Imran Sardhariya, the sequence was filmed at a studio in Bangalore.^[9]

Critical reception

The film opened to positive reviews from critics upon theatrical release. The performances of Rangayana Raghu and Dhananjay received unanimous praise. G. S. Kumar of The Times of India reviewed the film and gave it a 3.5/5 rating, and wrote, "With a good script and narration, director Guruprasad has done a good job by weaving the story that has comedy, sentiment, attachment and detachment in life." He concluded writing praises of the acting performances of Rangayana Raghu, Dhananjay and the supporting cast, and the music, camera and editing departments.^[12] Prakash Upadhyaya of Oneindia gave the film a rating of three and a half stars out of five and praised the role of the technical and the acting departments in the film, giving special praise to Rangayana Raghu's performance.^[13] Sify.com gave the film a "good" rating and credits Guruprasad's style of filmmaking with a "futuristic topic as the theme" and adds that the film "[goes] ... beyond the traditional realm to explore human mind". He concluded, "Performance wise, it is Rangayana Raghu, who excels on the screen. The newcomer Dhananjay shows promise."^[14] The Hindu writes "A dialogue with greed" on the theme of the film. Of the acting performances, the reviewer writes, "Though it is Rangayana Raghu who steals the show with his restrained performance, the newcomer Dhanajaya proves his mettle. And writing about Pooja Gandhi's item number 'Kannalli Yest Hottu Nektiya', song provides a 'commercial' relief to the audience".^[5]