Disney Junior is a brand of children's television channels owned and operated by The Walt Disney Company, aimed at small children between 2 and 7 years old.[1] Since its American debut on February 14, 2011 (Valentine's Day 2011),[2] the brand was launched worldwide. In most countries the channel was formerly known as Playhouse Disney.

Disney Junior started closing internationally in 2019, mostly in Europe and Asia-Pacific, as it transitioned viewers to Disney+ and Disney Channel's morning blocks, while other versions remain.

Background

On September 28, 1999, the Playhouse Disney brand was extended internationally with the launch of a self-branded block on Disney Channel in the United Kingdom and Ireland. On September 29, 2000, Disney Television International expanded the block with the launch of a channel in the country alongside the launch of Toon Disney and Disney Channel +1 on the Sky Digital platform.[3] On April 4, 2009, Egmont Group launched a companion Playhouse Disney magazine in the United Kingdom & Republic of Ireland that focused on the channel's four most popular shows: Mickey Mouse Clubhouse, My Friends Tigger & Pooh, Handy Manny and Little Einsteins. Each issue included "to do" pages and suggested activities for parents and children based on an educational theme. The Playhouse Disney block on Disney Channel UK & Republic of Ireland was eventually disposed of in July 2004 after reducing hours of programming.[4] The Playhouse Disney channel available there, however, continued to air until it was replaced by Disney Junior on May 7, 2011.[5]

On November 30, 2007, Astral Media launched a Canadian version of Playhouse Disney Channel under a brand licensing agreement with Disney-ABC Television Group; the channel operated as a multiplex channel of Family Channel, which had long maintained a programming distribution agreement with Disney Channel for the domestic rights to the U.S. channel's series until January 2016. A Canadian-French version of Playhouse Disney was launched on July 5, 2010, also by Astral Media. The English & Canadian-French channels were both replaced by Disney Junior on May 6, 2011.[6]

The first Disney Junior to launch outside the U.S. was in Latin America on April 1, 2011,[7] replacing the Playhouse Disney Channel, it later rebranded in most countries replacing their Playhouse Disney brands mostly in 2011, such as Canada on May 6,[8] the United Kingdom and Ireland on May 7,[9] Italy on May 14, France on May 28,[10] Australia and New Zealand on May 29,[11] the pan-CEMA feed (Central and Eastern Europe, the Middle East, and Africa)[12] on June 1, and Spain on June 11.[13]

Japan and India's programming blocks were rebranded on July 3 and 4 respectively, with channels in Southeast Asia, Hong Kong and South Korea on July 11,[14] along with Germany, Austria and Switzerland on July 14, Israel on July 18, and Scandinavia and the Benelux (Netherlands, Belgium, and Luxembourg) on September 10.[15]

The Romanian channel launched on March 1, 2012,[16] India and Japan's channels were also launched on October 1 and 15 respectively, It became available in Portugal since November 1, 2012,[17] and Russia's block rebranded on September 1, 2013, concluding the Playhouse Disney brand.

The Hungarian feed was launched on July 1, 2015, but shut down in late 2017 due to lack of distributing for most of the Hungarian pay TV providers.[18][19] It would plan to cease on October 12, but moved instead to December 5,[20] discontinuing the Hungarian language audio track.

Disney Junior in Canada (both English and French), originally owned by DHX Media, discontinued on September 18, 2015[21] as Corus Entertainment acquires Disney's rights. The English version relaunched on December 1, 2015, however, La Chaîne Disney's block, Disney Junior sur La Chaîne Disney, carries most preschool shows in French.

On April 1, 2019, Disney Junior discontinued in the Netherlands,[22] while it continues broadcasting in Belgium (particularly the Flanders), however after a year of absence, most programs returned to Mickey Mornings on Disney Channel since November 17, 2020. Some Disney Junior channels were discontinued in favor for Disney+, such as Australia and New Zealand on April 30, 2020, Italy on May 1, and the United Kingdom and Ireland on October 1.

The same closure occurred in Malaysia on January 1, 2021, the German channel on September 30,[23] Southeast Asia, Hong Kong and South Korea on October 1, Taiwan's programming block on Disney Channel on December 31, 2021, and the Brazilian feed on April 1, 2022,[24] with the Russian block halted in December that year.

Current channels

  •   Available as a channel, with programs also aired as a programming block on Disney Channel
  •   Available only as a channel
  •   Available only as a programming block on Disney Channel, which is mostly during mornings.
MarketTypeFormerlyLaunch date AvailabilityOperator
United StatesChannelSoapnetaMarch 23, 2012 (except for DirecTVa) Nationwide Disney Branded Television
Block (Mickey Mornings)PlayhouseFebruary 14, 2011[25] (as Disney Junior) June 1, 2020[26][27] (as Mickey Mornings)
Latin America Channel (North) June 1, 2008 (Playhouse)

April 1, 2011

 Caribbean, Central America, Colombia, Mexico, Venezuela Disney Media Networks Latin America
Channel (South) Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru, Uruguay
Block[28] (Brazil) April 1, 2022 Nationwide
France[29]ChannelNovember 2, 2002 (Playhouse)
May 28, 2011[10]		 France and overseas, Haiti, Belgium, Luxembourg, Francophone Africa, SwitzerlandThe Walt Disney Company Limited[12][30][31]
Channel (HD) 2009 (Playhouse)

May 8, 2011

CEE, Middle East, and Africa[12] Channel Playhouse (except Bulgaria and Romania) June 1, 2011
March 1, 2012 (Bulgaria and Romania)[16]		 Bosnia and Herzegovina, Bulgaria, Croatia,[32] Cyprus, Greece, Kosovo, MENA, Moldova, Montenegro, North Macedonia, Poland, Romania, Serbia, Slovenia, Sub-Saharan Africa, Turkey
SpainPlayhouse November 16, 2001[33] (Playhouse)

June 11, 2011[13][29]

 Spain, Andorra
Japan Block July 3, 2011[34] Nationwide The Walt Disney Company (Japan) Ltd.
Channel — October 1, 2012[34]
India Block Playhouse 2006 (Playhouse)[35]
July 4, 2011		 India, Bhutan,[36] Maldives,[37] Nepal, Sri Lanka[38] Disney Star
Channel — October 15, 2012
Israel Channel Playhouse September 9, 2009 (Playhouse)
July 18, 2011[39]		 Nationwide The Walt Disney Company (Israel) Ltd.
Benelux[12] September 10, 2011[40][15] Belgium; formerly Netherlands The Walt Disney Company Limited[12][41]
Scandinavia 2006 (Playhouse)
September 10, 2011[40][15]		 Denmark, Finland, Iceland, Norway, Sweden
PortugalChannelDisney CinemagicNovember 1, 2012[17] Portugal, Angola, Mozambique
Canada Channel (English) — December 1, 2015[42] Nationwide Corus Entertainment
Block (French) on Disney —
Germany Block (Mickey Mornings) JuniorFebruary 18, 2019[43] Germany, Austria, SwitzerlandDisney Co. (Germany)
Netherlands —November 17, 2020 Nationwide The Walt Disney Company (Benelux) BV

^a Except for DirecTV, which replaced NASA TV, which moved to another channel and is still airing today. In DirecTV's case, Soapnet was replaced by an Informercial Channel.

Former channels

MarketTypeFormerlyLaunch dateDiscontinued dateOperator
RomaniaBlockPlayhouse Disney ChannelSeptember 2009 (Playhouse);

June 1, 2011

 February 29, 2012The Walt Disney Company Limited
Portugal June 1, 2011June 2014 The Walt Disney Company Iberia
Canada (original) Channel November 30, 2007 (Playhouse);

May 6, 2011[8]

 September 18, 2015[21] Under a brand licensing agreement by DHX Media
Channel (French) Playhouse Disney Télé July 5, 2010 (Playhouse);

May 6, 2011

HungaryBlock on DisneyPlayhouse2011July 1, 2015[44]The Walt Disney Company Limited
ChannelJr. Block on DCJuly 1, 2015[44][45]December 5, 2017[18]
AsiaAs a block on Disney ChannelPlayhouse2000 (Playhouse);

July 11, 2011

 July 31, 2018The Walt Disney Company (Southeast Asia) Pte. Ltd.
Netherlands ChannelSeptember 10, 2011[40][15]April 1, 2019[46]The Walt Disney Company Limited
Latin AmericaAs a block on Disney Channel (4 feeds)April 11, 2011March 21, 2020Disney Media Networks Latin America
Australia & New ZealandChannelDecember 5, 2005 (Playhouse);

May 29, 2011[11]

 April 30, 2020The Walt Disney Company (Australia) Pty Ltd.
Italy[29][47] Channel Playhouse May 1, 2005 (Playhouse);
May 14, 2011		 May 1, 2020 The Walt Disney Company Limited[48]
Channel (+1) Playhouse +1 July 31, 2009 (Playhouse +1);
May 14, 2011
SingaporeChannelPlayhouseMarch 15, 2004 (Playhouse);

July 11, 2011

 June 1, 2020The Walt Disney Company (Southeast Asia) Pte. Ltd.
United Kingdom & Ireland[29]Channel PlayhouseSeptember 29, 2000 (Playhouse);
May 7, 2011		 October 1, 2020The Walt Disney Company (UK) Limited
Channel (+1)Playhouse +1 November 3, 2007[49] (Playhouse +1);
May 7, 2011		 October 1, 2020
Channel (HD)Playhouse 2011 October 1, 2020
MalaysiaChannel PlayhouseJuly 3, 2004 (Playhouse);

July 11, 2011

 December 31, 2020[50]The Walt Disney Company (Southeast Asia) Pte. Ltd.
Latin AmericaAs a block on Nat Geo Kids (2 feeds)As a block on Disney Channel (3 feeds)March 21, 2020February 22, 2021Disney Media Networks Latin America
Germany Channel Playhouse July 14, 2011[51] September 30, 2021[23] The Walt Disney Company Limited[12]
Asia Hong Kong April 2, 2004 (Playhouse);

July 11, 2011

 October 1, 2021 The Walt Disney Company (Southeast Asia) Pte. Ltd.
Indonesia
Palau January 2005 (Playhouse);

July 11, 2011

Thailand
Vietnam May 2005 (Playhouse);

July 11, 2011

Cambodia June 20, 2005 (Playhouse);

July 11, 2011

Philippines December 2005 (Playhouse);

July 11, 2011

South Korea June 12, 2004 (Playhouse);

July 11, 2011

 Disney Channel Korea Ltd.
Taiwan Block 2004 (Playhouse);

September 1, 2011

 December 31, 2021 The Walt Disney Company (Taiwan) Ltd.
Brazil Channel September 5, 2008 (Playhouse);

April 1, 2011

 April 1, 2022[24] Disney Media Networks Latin America
RussiaBlock (Mickey Mornings)
  • August 2010 (Playhouse);
  • September 1, 2013 (Disney Junior);
  • May 1, 2020 (Mickey Mornings)
 December 13, 2022Media-1 (80%), The Walt Disney Company CIS (20%)

See also

References

  1. ↑ "Disney Channels". Disney General Entertainment Content. Archived from the original on May 4, 2022. Retrieved January 20, 2023.
  2. ↑ Dickson, Jeremy (January 10, 2012). "Disney Junior launches in March, Marvel gets block on XD". Kids Screen. Retrieved February 17, 2014.
  3. ↑ "Disney launches new channels". Brand Republic. Haymarket Media Group Ltd. MediaWeek. September 13, 2000. Archived from the original on August 16, 2000. Retrieved July 21, 2014. Alt URL
  4. ↑ "Egmont launches new Playhouse Disney magazine". MediaWeek. April 8, 2009. Archived from the original on July 21, 2014. Retrieved July 21, 2014.
  5. ↑ "Disney Junior sets U.K. launch". Variety. London. January 27, 2011. Retrieved July 24, 2014.
  6. ↑ "Astral Media dominates Canada". Variety. December 7, 2007. Retrieved July 21, 2014.
  7. ↑ Sola, Bertha (April 1, 2011). "Disney Junior donde la magia comienza". Cronica. Archived from the original on February 13, 2013. Retrieved January 20, 2023.
  8. 1 2 "Disney Junior Launches May 6 with new Programs and a Nod to Classic Disney Characters and Magic" (Press release). TORONTO: Astral Media. CNW Telbec. March 3, 2011. Retrieved July 21, 2014.
  9. ↑ "Disney Junior sets U.K. launch". Variety. January 27, 2011. Retrieved January 20, 2023.
  10. 1 2 "Playhouse Disney devient Disney Junior le 28 mai prochain". Disney Corporate France. May 26, 2011. Archived from the original on May 26, 2011. Retrieved December 17, 2022.
  11. 1 2 Knox, David (May 25, 2011). "Playhouse Disney rebrands as Disney Junior from Sunday". TV Tonight. Retrieved December 17, 2022.
  12. 1 2 3 4 5 6 "TV broadcast licensing monthly updates". Ofcom. Archived from the original on April 17, 2021. Retrieved January 21, 2023.
  13. 1 2 Pérez, Antonio (April 26, 2011). "Disney Junior sustituirá a Playhouse Disney a partir del 11 de junio". mundoplus.tv (in Spanish). Retrieved January 19, 2023.
  14. ↑ "Magical, musical stories on all-new Disney Junior". Philstar.com. June 30, 2011. Retrieved January 20, 2023.
  15. 1 2 3 4 "Disney Junior to launch in Holland, Belgium". Broadband TV News. May 1, 2011. Retrieved December 16, 2022.
  16. 1 2 "Disney to expand in Romania". Broadband TV News. February 24, 2012. Retrieved January 18, 2023.
  17. 1 2 Pedro Santos, Joaquim (October 6, 2012). "Disney Junior chega a Portugal em novembro". Espalha Factos. Retrieved May 12, 2015.
  18. 1 2 "Kivonul hazánkból az egyik gyerekcsatorna!" [One of the children's channels is leaving Hungary!]. Gyerek-Világ (in Hungarian). August 30, 2017. Archived from the original on August 30, 2017. Retrieved August 30, 2018.{{cite web}}: CS1 maint: unfit URL (link)
  19. ↑ "Búcsúzik Magyarországtól az egyik Disney-gyerekcsatorna". 24.hu (in Hungarian). September 1, 2017. Retrieved January 20, 2023.
  20. ↑ "Ma hivatalosan is megszűnt a Disney Junior magyar hangsávja". Facebook. Mentrum. December 5, 2017. Retrieved January 20, 2023.
  21. 1 2 David Friend (April 16, 2015). "Corus gains Canadian rights to Disney Channel content". The Globe and Mail. Canadian Press. Retrieved April 16, 2015.
  22. ↑ "Disney Junior Netherlands Will Shut Down On April 1st". March 4, 2019. Retrieved January 20, 2023.
  23. 1 2 "Disney to close Fox and Disney Junior in Germany". Broadband TV News. July 6, 2021. Retrieved December 16, 2022.
  24. 1 2 Jungbluth, Marcos (January 11, 2022). "Disney planeja descontinuar Disney Junior e lançará Cinecanal no Brasil". TVLaint Brazil (in Brazilian Portuguese). Retrieved February 6, 2022.
  25. ↑ "Disney Junior to launch on Valentine's Day". Variety. January 11, 2011. Retrieved July 24, 2014.
  26. ↑ It's Coming! | Mickey Mornings | Disney Junior, May 22, 2020, retrieved December 17, 2022
  27. ↑ Carly (June 1, 2020). "How Mickey Mouse is Making Mornings More Magical for Families". D23. Retrieved December 17, 2022.
  28. ↑ Disney Junior nas manhãs do Disney Channel (in Brazilian Portuguese), retrieved January 21, 2023
  29. 1 2 3 4 "TV Channel: Disney Junior". MAVISE Database. European Audiovisual Observatory. Retrieved July 20, 2014.
  30. ↑ "Sobre Nosotros". Disney TV España (in Spanish). Retrieved December 14, 2022.
  31. ↑ "Television Broadcast Licensing Update September 2011". Ofcom. Archived from the original on February 20, 2015. Retrieved January 13, 2023.
  32. ↑ "Disney kids channels go on Hrvatski Telekom". Broadband TV News. July 19, 2022. Retrieved January 18, 2023.
  33. ↑ "Novedades 2001". mundoplus.tv (in European Spanish). Archived from the original on November 29, 2011. Retrieved February 23, 2023.
  34. 1 2 "ディズニージュニアが10月1日開局 小さな子どものための新チャンネル登場" [Disney Junior opens on October 1st! New channel for young children!]. AnimeAnime (in Japanese). October 1, 2012. Retrieved January 19, 2023.
  35. ↑ "Disney Junior to find biz model in digital India". Indiantelevision.com. November 21, 2012. Retrieved July 28, 2014.
  36. ↑ Newspaper, Bhutan's Daily. "BICMA approves 56 channels for uniformity". Kuensel Online. Retrieved December 16, 2022.
  37. ↑ "Dhiraagu TV launches four Disney channels in the Maldives". Corporate Maldives. Retrieved December 16, 2022.
  38. ↑ "Sri Lanka to experience the magic of Disney Junior - ICT". Daily Mirror. Retrieved December 16, 2022.
  39. ↑ ערן בר-און (July 17, 2011). "ערוץ נולד: "דיסני" השיקה את "דיסני ג'וניור"". Ynet (in Hebrew). ynet.co.il.
  40. 1 2 3 Jarco Kriek (August 18, 2011). "Disney Junior neemt plaats Playhouse Disney in" (in Dutch). Totaal TV.
  41. ↑ "Sobre Nós". Disney TV Portugal (in Portuguese). Archived from the original on February 18, 2018. Retrieved December 14, 2022.
  42. ↑ "It's #HereForReal Canada! Corus Entertainment Launches Disney Channel in 10 Million Households" (Press release). Toronto: Corus Entertainment. September 1, 2015. Retrieved September 2, 2015.
  43. ↑ "Mickys Mitmach-Morgen geht um die Welt!". Brandora. Retrieved January 18, 2023.
  44. 1 2 "Indul a Disney Junior Magyarországon – közlemény". Gyerek-Világ (in Hungarian). Retrieved August 30, 2018.
  45. ↑ "Hungarian launch for Disney Junior". Broadband TV News. July 6, 2015. Retrieved December 29, 2022.
  46. ↑ Jarco Kriek (February 1, 2019). "Disney Junior verdwijnt bij Ziggo" (in Dutch). Totaal TV.
  47. ↑ "Channel listing: Playhouse Disney". MAVISE. European Audiovisual Observatory. Retrieved July 20, 2014.
  48. ↑ "Disney Junior (Italian Language Service)". Ofcom. Archived from the original on September 23, 2017. Retrieved January 23, 2023.
  49. ↑ West, Dave (October 26, 2007). "Playhouse Disney gets staggercast". Digital Spy. Hearst Magazines UK. Retrieved July 20, 2014.
  50. ↑ "Astro's kids offering gets a makeover!". Astro. December 10, 2020. Retrieved December 17, 2022.
  51. ↑ "Fernsehsender Playhouse Disney wird zu Disney Junior (für Kinder)". kabel-internet-telefon.de. June 18, 2011. Archived from the original on June 23, 2011. Retrieved January 21, 2023.
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