Early life and education

Morial, a New Orleans native, grew up in the Seventh Ward in a French-Creole Catholic family. His father was Walter Etienne Morial, a cigarmaker, and his mother was Leonie V. (Moore) Morial, a seamstress. He attended Holy Redeemer Elementary School and McDonogh No. 35 Senior High School. He graduated from Xavier University of Louisiana in New Orleans, Louisiana in 1951. In 1954, he became the first African American to receive a law degree from Louisiana State University in Baton Rouge.

Career

Morial came to prominence as a lawyer fighting to dismantle segregation and as president of the local from 1962 to 1965. He followed in the cautious style of his mentor A. P. Tureaud in preferring to fight for Civil and political rights in courtroom battles, rather than through sit-ins and demonstrations.

After unsuccessful electoral races in 1959 and 1963, he became the first black member of the Louisiana State Legislature since Reconstruction when he was elected in 1967 to represent a district in New Orleans' Uptown neighborhood. He ran for an at-large position on New Orleans' City Council in 1969 and 1970, and lost narrowly. He then became the first black Juvenile Court judge in Louisiana in 1970. When he was elected to the Louisiana Fourth Circuit Court of Appeal in 1974, he was the first black American to have attained this position as well.

Mayorship

In the election of 1977 he became the first African American mayor of New Orleans by defeating City Councilman Joseph V. DiRosa, a fellow Democrat allied with former Mayor Victor Schiro, by a vote of 90,500 to 84,300. Morial won with 95 percent of the black vote and 20 percent of the white vote, which came mainly from middle and upper class Uptown precincts. He won this election without the support of major local black political organizations, like SOUL and COUP. During most of the election campaign, Morial was viewed by most commentators as a spoiler candidate with little chance of victory. Morial was a polarizing figure as mayor of New Orleans.

Morial waged long-standing political battles with the City Council, led by his archrival Sidney Barthelemy, and with COUP, Barthelemy's political organization. He spent much of his time as mayor trying to increase the strength and influence of the mayor's office over independent, state-chartered governmental bodies, like the Sewerage and Water Board and the Dock Board (the supervisory body for the Port of New Orleans), an effort he described as a democratization of city governance. He built a powerful patronage machine using unclassified city employees and used it to defeat opponents in the state legislature — including Hank Braden, Louis Charbonnet, and Nick Connor — by personally sponsoring little-known challengers. In 1978, Braden and Charbonnet competed over a vacant state senate seat, which Braden claimed by a 14-vote margin.^[2]

In his first term, Morial faced a sanitation workers’ strike and a police strike which led him to cancel the 1979 Mardi Gras parade season. The police union wagered, among its membership, that a strike coinciding with Mardi Gras would force the city to grant many of their demands, but Morial refused to give in and was supported by leaders of many of the city's Carnival krewes. The New Orleans krewes either canceled their parades that year or moved them to suburbs in other parishes. Emblematic of Morial's hard-line stance toward the police strikers was the Napoleonic gesture he made by placing his arm inside his coat and striking a characteristically pugnacious pose at the announcement that he was canceling Mardi Gras .

Most of Morial's achievements occurred in his first term as mayor. Expanding upon the efforts of his predecessor Moon Landrieu, Morial redoubled the city's commitment to affirmative action in hiring city workers and introduced minority hiring quotas for city contractors. The proportion of black employees on the city's workforce increased from 40% in 1977 to 53% in 1985 under Morial's tenure. Under Morial's administration the number of black officers in the NOPD was increased to make up one third of the force. But continued incidents of police brutality — most notably the police killing of four blacks in Algiers in 1980 — damaged Morial's reputation in the black community.

Morial was responsible for getting federal Urban Development Action Grant (UDAG) funding for several major projects, including Canal Place and the Jax Brewery development in the French Quarter. He continued to support previous mayor Moon Landrieu’s emphasis on tourism and tried to diversify the economy by developing the Almonaster-Michoud Industrial District in New Orleans East, now called the New Orleans Regional Business Park. Downtown New Orleans underwent an impressive building boom, with multiple office towers constructed to house the headquarters, or large regional offices, for companies such as Freeport-McMoRan, Pan American Life Insurance, Exxon, Chevron, Gulf Oil, Amoco, Mobil, Murphy Oil and Texaco. By the mid-1980s these firms, with other large employers, such as Royal Dutch Shell, Louisiana Land and Exploration and McDermott International, employed thousands of white collar workers downtown, with thousands more employed by others providing services to them. Due to a multitude of factors, including the Oil Bust (1986), inexorable corporate mergers and downsizings, and less-than-effective support from subsequent administrations' economic development departments, none of these firms, or their successors, maintain a large presence in New Orleans today — apart from Shell and Pan American Life Insurance.

Morial won his second term in a March 1982 runoff election with fellow Democrat, Ron Faucheux, a young white Democratic member of the Louisiana House of Representatives from New Orleans East. Morial prevailed, 100,703 votes (53.2 percent) to Faucheux's 88,583 (46.8 percent). Faucheux later became a nationally known political consultant and pundit.^[3]

By Morial's second term the city's economy was slowing and increased conflict with the City Council led to a decrease in the ability of the Morial administration to govern effectively. The 1984 World's Fair, which transpired midway through Morial's second term, was an embarrassing financial debacle that was negatively remarked upon nationally. The World's Fair declared bankruptcy while still operating and failed to pay many contractors, mortally wounding numerous New Orleans-based design and construction companies. More generally, the financial failure of the World's Fair severely undermined the community's morale and ominously presaged the hard times of 1986's Oil Bust.

Later life and death

After serving two terms as mayor, Morial was prevented by the city charter from seeking a third term. He twice tried to convince voters to change the charter to allow him to run again, but both proposals were soundly defeated.

Morial's political strength did not end after he left City Hall in 1986. He considered running for mayor again in the election of 1990, and his sudden death in 1989 of a heart attack^[4] during the election campaign influenced Mayor Barthelemy's re-election, since Morial died before he could endorse an opponent. Morial was 60.