Ed's Easy Diner is a casual restaurant chain based in the United Kingdom selling 1950s American diner style items.

Giraffe Concepts Ltd (trading as Ed’s Easy Diner)
TypeSubsidiary
IndustryCasual dining
Founded1987 (1987) in London, England
FounderBarry Margolis
Headquarters
Birmingham
,
England, UK
Number of locations
11 (2021)
Area served
United Kingdom
ParentBoparan Holdings
Websitehttps://edseasydiner.com/
Ed's Easy Diner, Soho

History

The first Ed's Easy Diner was opened by Barry Margolis in London's Soho in 1987.[1] In 2008, there were just three diners, all situated in London. As of April 2014, Ed's Easy Diner had 24 outlets, and by September 2016 they had 59.[1] In October 2016, the struggling company experienced poor sales and over-expansion, and was purchased by Boparan Restaurant Holdings after it collapsed into administration. It is now a trading division of Boparan's Giraffe Restaurants.[2]

After that deal closed, twenty six diners closed immediately, and almost four hundred jobs were lost; thirty-three diners remained open, supporting seven hundred jobs.[3] As of January 2019, the company held twenty four diners within the United Kingdom and their first branch in Soho closed its doors for the last time. Six more Ed's Diner locations were set to close in March 2019, due to reduced sales in the casual dining market.[4]

As of August 2021, the company had eleven UK diners, and none in London.[5] Also in 2021, it licensed its branding and some of its recipes for a frozen food line sold by Iceland.[6]

See also

References

  1. 1 2 Burn-Callander, Rebecca (16 April 2014). "Ed's Easy Diner enjoys sizzling growth success". Telegraph.co.uk. Retrieved 6 September 2015.
  2. ↑ "Legal". Ed’s Easy Diner.
  3. ↑ "Ed's Easy Diner jobs cut in 'chicken king' sale". Sky News. Retrieved 12 October 2016.
  4. ↑ Butler, Sarah (21 March 2019). "Giraffe and Ed's Easy Diner owner to shut a third of its restaurants-Creditors approve rescue deal that will close 27 UK sites and put 340 jobs at risk". The Guardian. London. Retrieved 8 March 2020.
  5. ↑ "Locations". EdsEasyDiner.com. Archived from the original on 18 September 2021. Retrieved 18 September 2021.
  6. ↑ Rice, Elle May (5 September 2021). "Iceland shoppers 'need to try' 'lovely' new Ed's Easy Diner products". Liverpool Echo. Retrieved 18 September 2021.
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