Eggo
Product typeWaffle, pancake
OwnerKellanova
CountryU.S.
Introduced1953 (1953)
Websitewww.leggowitheggo.com
Nutritional info
Nutritional value per 2 waffles (70 g)
Energy190 kcal (790 kJ)
27 g
Sugars2 g
7 g
Saturated2 g
Trans0 g
4 g
Other constituentsQuantity
Cholesterol15 mg
†Percentages are roughly approximated using US recommendations for adults.

Eggo is a brand of frozen waffles owned by Kellanova (formerly the Kellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy.[1]

Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.

By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.[2]

History

Eggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup.

All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, California, near the intersection of US 101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.

In 1968, as a means of diversification, the Kellogg Company purchased Eggo.[3] Their advertising slogan—"L'eggo my Eggo"—developed by Leo Burnett in 1972 is well known through their television commercials.[4] Due to similarity between the contraction leggo and the product name LEGO, in the later 2000s Kellogg's collaborated with The Lego Group to produce Eggo waffles shaped like LEGO bricks.[5]

Kellogg's produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors include maple syrup and cinnamon toast. It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019.

In 2016, the Netflix series Stranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. In the show, they are the favorite food of the character Eleven.[6] In 2020, Eggo won the Lausanne Index Prize - Best Product of the Year.[7]

Notable Eggo shortage

In fall 2009, there was a shortage of some Eggo products due to several problems. Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee.[8][9]

See also

References

  1. ↑ Eggo product varieties Archived 2017-12-07 at the Wayback Machine. Retrieved July 28, 2016.
  2. ↑ Belsie, Laurent. Kellogg's Eggo (formerly Froffles) is a brand of frozen waffles sold in the United States. They have become an icon of Stranger Things due to Eleven's obsession with them.Eggo Waffles Facing Shortage Until mid-2010 Archived 2009-11-20 at the Wayback Machine The Christian Science Monitor (November 17, 2009). Retrieved on 11-18-2009
  3. ↑ Steinbreder, H. John. "How King Kellogg Beat the Blahs" Archived 2022-02-14 at the Wayback Machine. Fortune (August 29, 1988). Retrieved on 7-18-09.
  4. ↑ Smiley, Minda (October 27, 2014). "'L'Eggo My Eggo' Tagline Makes Comeback". Advertising Age. Archived from the original on June 26, 2017. Retrieved July 18, 2017.
  5. ↑ Belsie, Laurent (November 17, 2009). "Eggo waffles facing shortage until mid-2010". The Christian Science Monitor. Archived from the original on May 20, 2021. Retrieved August 25, 2022. In recent years, Kellogg has expanded its Eggo line, including Lego-shaped Eggos, and seen continued growth in its health-conscious waffle offering, the Nutri-Grain Eggo.
  6. ↑ Hoffman, Ashley. "No One Loved Waffles More Than Eleven From Stranger Things". Time. Retrieved 2016-10-16.
  7. ↑ "2020 L.I.P. Best Product of the Year - Eggo". Archived from the original on 2021-01-14. Retrieved 2021-01-20.
  8. ↑ "Listeria Forces Eggo Plant Closure". ABC News. Archived from the original on 2019-07-19. Retrieved 2019-09-03.
  9. ↑ "Eggo waffle shortage will last through part of 2010 - Nov. 18, 2009". money.cnn.com. Archived from the original on 2019-09-03. Retrieved 2019-09-03.
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