Season 1

Emma Alonso moves with her father Francisco to the suburbs of Miami, Florida, where she attends Iridium High. She later learns that she is a witch, and is also the "Chosen One", who has the great powers and abilities of her generation. She survives the school year with help from Lily, the school nurse who is her Guardian; her best friend Andi Cruz; their mutual crush Daniel Miller; and the rest of the Sharks, Iridium High's swim team. There are obstacles along the way, including Maddie Van Pelt, the leader of the Panthers, a trio of the school's most popular girls, who is a newly profound witch and Daniel's ex-girlfriend; and the principal, Miss Torres, who is a 400-year-old witch and the old Chosen One, who plans to seize Emma's poweres during the upcoming eclipse, but fails after Maddie and Emma join forces despite their differences, and send her away using a spell from the Hexoren, a book of spells that Emma inherited from her late mother. At the end of the season, Daniel and Emma become a couple; also, after defeating the principal, both witches think they lost their powers, but Emma actually still has them, which she keeps secret from Daniel in Season 2.

Season 2

As a new year begins at Iridium High, The Witches' Council, the head of the magic realm, arrives to tell Emma that she cannot date Daniel because he is a human and witches and humans cannot date; the only way she can date him is to give up her powers and become human, as her mother did to be with Francisco. But Emma cannot do this because of her title as the "Chosen One"; at the same time, she doesn't want to go in the other direction. Maddie, who lost her powers at the end of the first season, refuses to accept this, so Sophie and Katie, the other Panthers, try to make her believe that she still has her powers with help from Diego, a Churi Kanay (someone who has powers over the elements). The only reason Diego does this is because he hopes that she will notice him more. The truth is that Maddie's mother, Ursula, received her powers and is using them to try to make Francisco fall in love with her. Eventually, Maddie gets her powers back in the middle of the season and feels happy. During the season, Maddie and Diego realize that they have feelings for each other. In the Season 2 finale, Diego gets Maddie out of a black hole and they kiss. After that, they start dating. Jax Novoa, a new student from Sydney, Australia, arrives at Iridium High and becomes the school's new heartthrob. Francisco has been promoted to the position of principal and assigns Emma to show Jax around. While doing so, she has no suspicions that he is a wizard, but she soon learns this. Andi and Daniel are suspicious of him, but Jax, who has a mysterious past, shuts everyone out and develops feelings for Emma. While almost everyone is blinded by his bad side, Emma sees his vulnerable side, and she slowly starts to fall for him. Then there's the Fool Moon, a moon that occurs every twenty years and causes witches' and wizards' powers to act oddly. The Fool Moon affects Desdemona, one member of the Witches' Council, who becomes evil and plans to take Emma's powers; Jax and E (Emma's evil clone who was made after Jax showed Emma a new cloning spell), also plan to do so, but E is defeated before she can. Jax reforms at the end of Season 2, and he, Emma, and Daniel get along.

Season 3

Summer is almost over for the Iridium High students. Emma is working as a waitress at the Beachside Seven, the gang's new hangout spot, while Daniel works as a lifeguard there. Andi is determined to prove herself to the council and become a Guardian, Jax is sent to Rebel Boot Camp, and Maddie and Diego try to fix the relationship between witches and kanays, who warred with each other in the past. A new girl named Mia Black moves to Miami to take revenge on all witches because Principal Torres killed her parents. Mia, who is a kanay like Diego, plans to destroy Emma and Maddie with help from the Cristal de Caballero, a sacred gem the Kanays use to make a witch's power go haywire. Mia puts a spider seal on Daniel that turns him evil and turns him against Emma. Mia and Diego get into a kanay duel, resulting in Diego being put under Mia's control temporarily. While Desdemona and Agememnon try to overthrow Emma, she tries to change Phillip into a human, using a forbidden spell. She and Mia get sucked into the game and must work together to escape it. At the end of the season finale, Emma must decide whether to be with Jax or Daniel, and she chooses Jax.

Season 4

Emma's decision to be with Jax triggers a Continuum Break on Daniel, in which he shifts into a different life in the Everglades, and everyone but Emma forgets who he is. Emma and the gang travel to the Everglades to bring Daniel back to Miami to restore his memory, but Emma's explanation of the Continuum Break limits the time to have his memory restored to only five days, or else he'll disappear from existence forever, and not even Emma will remember him. In the crossover with Talia in the Kitchen, Talia Parra's magic spices restore some of Daniel's memory to him (only up until the day he and Emma met), but a kiss with Emma finally ends the Continuum Break, which restores his entire memory. However, in the finale, Emma realizes how Daniel misses his other life in the Everglades and triggers the Continuum Break again to make him happy.

Also in the season, Emma starts to miss her mom and want her back, so she searches for a time manipulation spell so she can go back in time to save her. She steals the powers of other witches (the council, Maddie, the principal, and E), and becomes more reckless with her powers and causing her friends to become angry with her. Eventually in the finale, she realizes her error and gives Maddie and the Council their powers back and changes her mind about traveling back in time.

Meanwhile, Jax's father Jake arrives at his home, which leads Jax to learn more about his family He meets his powerless long-lost sister Jessie, who reveals that his mom Liana isn't dead. Jax believed that Jake was evil, but near the end of season 4, it is revealed that the actual evil witch is Liana. In the series finale, Jessie finally gets her powers, and with her help, Emma, Andi, and Jax finally defeat Liana, who gets sucked through the portal into Limbo.

At the end of the finale, Emma and Andi visit the Novoas, and Jake says that now that Jessie has her powers, she will soon be attending the WITS Academy to learn how to use them. Then, after they see Daniel one last time in the Everglades, Emma announces that Andi will attend the WITS Academy as well, to train to finally become a Guardian. Andi packs (with Emma giving her the Hexeron), they arrive at school, and the series ends with Andi leaving through the portal for the academy, leading up to the Every Witch Way spin-off series.

Main

• Paola Andino as Emma Alonso, a new student at Iridium High and the series' main character. She is a witch; in fact, she's the Chosen One, the most powerful witch, and her Guardian is Lily, the school nurse. Her best friend is Andi, who wants to be her Guardian one day. In Season 3, she is a waitress at the Beachside Seven and becomes more independent with her powers. In the Season 3 finale, she must decide whether to be with Jax or Daniel. She chooses Jax over Daniel, which triggers a Continuum Break on Daniel in Season 4. During the Break, Emma is the only one who remembers Daniel, and she tries to restore his memory, but triggers the Break again in the series finale to make him happy. She wants to turn back time in Season 4 to bring back her mom, but she eventually realizes that it isn't a good idea. Emma is still dating Jax at the end of the series.
• Nick Merico as Daniel Miller, an athletic student at Iridium High and former member of the Sharks. He had a constant on-and-off relationship with Maddie Van Pelt, despite holding an interest in Emma. Eventually, he fully breaks up with Maddie and starts to date Emma. He is also a human, not a wizard, thus making the Witches' Council pressure Emma to break up with him in Season 2. He has a rivalry with Jax over Emma. In Season 3, he is a lifeguard at the Beachside Seven, and soon gets Mia as his partner. This leads to her sending a spider to bite him, making his 'inner wild' come out. Later, Mia removes the spider from Daniel because it makes him very sick. At the end of Season 3, Emma chooses Jax over Daniel, making a Continuum Break shift Daniel into another life in a sanctuary by the Everglades. Emma tries to restore his memory, but sends him back in the series finale to make him happy.
• Paris Smith as Maddie Van Pelt, a witch who is the school's most popular student and head of a best-friend group called The Panthers. She hates Emma in season 1 because she stole Daniel from her, but they become friends after everything they have gone through and because she develops feelings for Diego, whom she ends up dating. She is the most fashionable girl at Iridium. She can come off as mean, but has a soft side and really cares about her family and friends.
• Daniela Nieves as Andi Cruz, Emma's best friend, a tomboy who is a member of the Sharks. Other than Emma, Emma's magical flying spell book, the Hexoren, is as well her best friend; she often babysits him and brings him along to school and even the beach. She is great with tools and is one of the few who can actually block spells (using various devices of her creation). She also starts to become friends with Jax. In Season 2, her virtual zombie boyfriend Phillip comes out of the Zombie Apocalypse game; by Season 3, he returns and stays for good. Andi is the only known human who can understand the Hexoren. At the end of the series, Andi sets off to train to become a Guardian at the WITS Academy.
• Rahart Adams (Seasons 2–4) as Jax Novoa, a new student in Season 2, who is a member of the Sharks and a rebel wizard who is impulsive with his powers, using them for his own interests in Season 2. In Season 2, he uses Emma to gain magic energy and take over the realm. She soon breaks up with him after Daniel shares a kiss with her. In Seasons 3 and 4 he finally starts to use his powers not only for himself, but for other people. In Season 3 Emma must make a tough decision over whom to be with: Jax or Daniel. She chooses Jax and they stay together for all of Season 4, happily. In Season 4, Jax's world is turned upside down when he meets his long-lost sister Jessie and she reveals that his mother isn't dead. When he figures out that she is an evil witch trying to steal Emma's powers and take over the realm with him and Jessie, he remains loyal to Emma and gets Liana transported to Limbo, where bad witches go and their bad souls stay with them.
• Tyler Alvares as Diego Rueda, Gigi's twin brother and a Sharks member. He thought he was the last of the Churi Kanay (meaning "Son of Fire", who can control the elements), until Mia, a rebel Kanay, comes to Miami. His family owns The Seven, as well as the Beachside 7, and he is often working there. In Season 2, he has an interest in Maddie, but Ursula does not approve, so he tries to impress Maddie in every way that he can. In Season 3, Diego and Maddie are a couple, and they try to fix the bond between witches and Kanays. In Season 4, Ursula starts liking Diego when he saves the Van Pelt Reunion from Jake.
• Elizabeth Elias (Seasons 3–4) as Mia Black, a new girl in Season 3. She is a rebel Kanay who wants all witches to be destroyed because one of them, who happens to be the Principal, killed her parents. Unlike Diego, she has been raised as Kanay since her birth, so she wields her powers with a much greater ease and skill than Diego. Throughout her scheme, she actually starts to fall for Daniel. Mia has a spider Kanay mark on her arm, which causes a person's 'inner wild' to come out. Mia also had the Cristal de Caballero, a magic crystal that belonged to her father. Like Jax in Season 2, Mia changed after bonding with Emma in the Zombie Apocalypse video game they got trapped in during the Season 3 finale. In Season 4, the Continuum Break affects Mia as well, and she is Daniel's girlfriend in his other life in the Everglades.
• Denisea Wilson as Katie Rice, a member of the Panthers and one of Maddie's best friends. She wants to be the head Panther. Although she acts popular, she is actually smart and happens to have a 'geek side' where she would often refer to different fantasy and anime shows or games and LARPing. In season 3, Katie leaves the Panthers and becomes friends with Mia, although it is revealed that she only did so to get information out of her.
• Autumn Wendel as Sophie Johnson, a member of the Panthers and another one of Maddie's best friends. She is dimwitted and very gullible. Other than Emma (and now Andi), she is one of the only characters to tolerate Jax.
• Zoey Burger as Gigi Rueda, Diego's twin sister, school news reporter known as "Miss Information". In Season 2, because of a spell, Gigi becomes Desdemona's minion, but later on she is freed by Jax and E (Evil Emma). In season 3, she is a waitress at the Beachside Seven, but she blogs more than she works. She is kept out of the loop of the magic going on in Miami; even after finding out about it, her memory is quickly wiped out by Maddie, several times. She had a small crush on Jax when he first came to the school. Since Daniel (Mia in disguise) treated her nicely, she had a big crush on him as well.
• Kendall Ryan Sanders (Season 1) as Tony Myers, a mathlete, amateur magician, and member of the Sharks; he had a crush on Emma. He did not return for the second season because he is attending a "magic academy".
• Mavrick Moreno (Season 1) as Mac Davis, a member of the Sharks and Diego's best friend, who doesn't shower. He did not return for the second season because he moved to Texas.

Recurring

• Melissa Carcache as Lily Archer: The school's nurse and Emma's Guardian witch, she is powerless and depends on a magic kit. She becomes a member of the Witches' Council in Season 2. In Season 3, when Jax graduated from Rebels Boot Camp, it seemed that his father was no longer qualified to be his Guardian, so Lily was assigned to him.
• Louis Tomeo as Robert Miller: Daniel's brother, the oldest and leader of the Terrible 3 (T3) and their best inventor.
• Jackie Frazey as Melanie Miller: Daniel's sister who is the middle child and only girl of the Terrible 3 as well as the smartest. She was only seen in one episode of Season 4.
• Jason Ian Drucker as Tommy Miller: Daniel's brother who is the youngest of the Terrible 3 and most hyperactive.
• Katie Barbieri as Ursula Van Pelt: Maddie's mother who holds feelings for Francisco. In season 2, Maddie's powers lands on her, and she uses them to make Francisco fall in love with her, though they finally kiss in the series finale. Ursula doesn't like Diego because he is a Kanay, and doesn't accept him and Maddie dating; however, she finally accepts Diego when he saves the Van Pelt family reunion from Jake. Ursula also wants to prove herself as a hero to the council. Ursula is head of the Van Pelt Coven. In season 3, she adopts Philip.
• Rene Lavan as Francisco Alonso: Emma's father; he becomes Iridium High's principal in season 2 after former Principal Torres's defeat in the first season. He dislikes Daniel and likes Jax. He does not know that Emma is a witch, though his wife was one. He has a hard time talking about his wife with Emma. He and Ursula kiss in the Season 4 finale: although shown to not have feelings for her, he makes it clear that he does when he returns the kiss.
• Mia Matthews as Desdemona: A member of the Witches' Council and Emma's new Guardian in Season 2 while Lily is in training. In the season, the Fool Moon turns her evil, having her bent on destroying the magic world, but she is restored to normal by the last light. She does not approve of Emma dating Daniel at first. She is the smartest of the Council.
• Todd Allen Durkin as Agamemnon: Leader of the Witches' Council, he is the only wizard in the Council, and the supervisor of Rebels Boot Camp in Season 3. He greatly dislikes Jax. In Season 4, he and the rest of the Council become powerless because Emma steals their powers, but they get them back in the finale. He becomes the headmaster of the WITs Academy in the same-named spin-off.
• Whitney Goin as Christine Miller: Daniel's mother.
• Rafael de la Fuente as Coach Julio: Adopted son of the Principal and the coach of the Sharks, who is revealed to be a frog turned into a human.
• Jimmie Bernal as Rick Miller: Daniel's father. He left after Season 1.
• Lisa Corrado as Ramona: Third member of the Witches' Council, she is held in Limbo by Desdemona until the end of Season 2, when she is freed by Maddie and Diego. She did not return in Season 3.
• Richard Lawrence-O'Brian as Jake Novoa: Jax's father, a charming yet dangerous wizard who is obsessed with power. He seems evil, but he's just looking out for his kids. He is first introduced in Season 2 when Jax is video-chatting with him. In Season 4, Jake comes to Miami.
• Julia Antonelli as Jessie Novoa: Jax's long-lost younger sister who is introduced in Season 4. She didn't have powers at the beginning, but she finally gets them in the series finale, thus leading her to attend the WITS Academy to learn how to use them.
• Betty Monroe as Liana Woods-Novoa: Jax and Jessie's mother, who was supposedly dead. She says that Jake is bad, but she has her own secret. Jake soon reveals that Liana is a witch. Liana was first introduced in Season 2 when Jax was talking about her.
• Liam Obergfoll as Philip Van Pelt: Andi's zombie boyfriend from a video game she hacked. He appeared in Season 2, but was sent back because he was dangerous. He can understand what the Hexoren is saying, although not many people do. By Season 3, he returns and Ursula adopts him, making him a Van Pelt. He is also turned into a human boy by Emma. He was only shown once in Season 4, as Obergfoll was playing Tyson Fucinelli on Talia in the Kitchen.
• Ethan Estrada as Oscar: Diego and Gigi's cousin. A new character on Season 3. Member of the H2O, a new group similar to the Terrible 3, he and his brother Hector had the T3 framed many times for doing their (the H2O's) pranks, but they were pranked in the Season-3 finale.
• Nicolas James as Hector: Diego and Gigi's cousin. Oscar's younger brother and member of the H2O, a new group similar to the Terrible 3, he and his brother Oscar had the T3 framed many times for doing their (the H2O's) pranks, but they were pranked in the Season-3 finale.
• Demetrius Daniels as Sebastian: Gigi's cameraman. In the season 2 finale, Jax turns him into a mouse when he went to the school to get a book from his locker. In season 3, Daniel gives Mia his locker and whether he ever got it back is unknown. Gigi once started a rumor about him dating Heather B, and later revealed in Season 4 that he has a girlfriend. Sebastian is shown to be very kind, as when Emma took his earbuds and phone in a panic, he let her with no questions asked.
• Violet Green as Evil Emma "E": Emma's evil and rebellious clone. She was Jax's girlfriend and tricked him so he could help her destroy the magic realm and become the only witch alive, but Jax betrayed her and the real Emma shoved her and got her stuck in the portal to Limbo. When the Principal was brought back by Emma in the series finale, E followed along, returning as well. As a Chosen One clone, she has as much power as her creator. She was tougher than Emma's other clones, and Emma had to fuse with her in Season 4 to prevent her from ever returning.
• Michele Verdi as Principal Torres: The principal of Iridium High in Season 1 and main antagonist who wanted the Chosen One's powers, but was dispatched in that season's finale. She is seen in a flashback in Season 3 when she destroyed the Cristal de Cabarello and killed Mia's parents. A former Chosen One, she is the only character known to have killed other characters. She returns in Season 4 so that Emma can remove her powers.
• The Hexoren: A sentient book of spells, nicknamed "Hex". He can fly, open up to a specific page on command, and somewhat communicate. Hex first belonged to Emma's mother; now that she is decceased, Emma has the book. Although he belongs to Emma, he is best friends with Andi, and in the series finale, Emma gives Andi the book to take with her to the WITS Academy, where the friendship between Andi and Hex continues.

Critical

After a few episodes, Emily Ashby of Common Sense Media gave the show 2 stars,^[16] saying that Every Witch Way "devotes too much time and energy to Maddie's superficiality and spite to be considered a likable choice for this impressionable age group. And since none of Maddie's actions ever land her in hot water she can't work a spell to escape, kids never see her learn a lesson." She also notes it "suffers from some subpar acting and a low-budget look and feel, and the absence of even a laugh track", leaving it "unusually flat for a tween sitcom. And without the bells and whistles kids tend to like in their entertainment, there's nothing to distract them from the excessive superficiality and pettiness that plague many of the central characters".

Ratings

The premiere episode had an estimated 2.10 million viewers.^[17] The second episode drew 2.86 million viewers, giving a large increase in audience.^[18] The season one finale on January 30, 2014, had 2.60 million viewers,^[19] while the first season had a total average of 2.166 million viewers, and a top rating for the 4-11 demographic.^[20]

The season 2 episodes drew numerous viewers, however, its eighth episode, drew 1.71 million viewers,^[21] The one hour season two finale on August 8, 2014, had 1.70 million viewers,^[22] giving the second season a total average of 1.696 million viewers. The Spellbound special, which premiered on November 26, 2014, had 1.58 million viewers,^[23] earning a top rating in season 2 for the 18-49 demographic.^[24]

The season 3 premiere had 1.66 million viewers.^[25] The second episode of season 3 had 1.54 million viewers,^[25] causing a small drop until the third episode, which drew 1.56 million viewers.^[25] The season 3 finale drew 1.71 million viewers.^[26]

Season 4 premiered with 1.50 million viewers.^[27] The crossover with Talia in the Kitchen drew 1.16 million viewers^[28] during its first half. The 14th episode had 0.96 million viewers,^[29] an unusually small audience. The series finale on July 30, 2015, had 1.64 million viewers.^[30]

Awards and nominations