Naming

The stadium had no official name during the club's first season at their new home, before being christened the "Prostar Stadium" in a four-year deal with the sports kit manufacturer of the same name in July 2008.^[1] The club had initially distanced themselves from the unofficial name of "New Meadow", preferring to sever links with the old Gay Meadow ground,^[2] however when the naming deal with Prostar ended two years earlier than scheduled, new sponsors Greenhous gave supporters the opportunity to vote for a new stadium name, with "Meadow" added to the shortlist after feedback from fans.^[3] From May 2010, the stadium was officially known as "Greenhous Meadow",^[4] until Greenhous announced they would be ending their sponsorship of the club and stadium in November 2016,^[5] with local firm Montgomery Waters taking on the naming rights from July 2017.^[6] On 13 June 2023, it was announced that Shrewsbury based company Croud would be taking over sponsorship of the stadium from the previous sponsors Montgomery Waters. The stadium is now known officially as “The Croud Meadow.” ^[7]

Design and construction

Proposals to move to a new stadium site at Oteley Road were first drawn up in the late 1990s,^[8] with planning permission granted in September 2003.^[9] A covenant protecting the Gay Meadow site for sports use was transferred to Oteley Road in 2004, clearing the way for the sale of the old ground to property developers to finance the building of New Meadow.^[10]

New Meadow

North Stand.

The stadium was designed by WDW Partnership architects, with the project awarded to Hall Construction, at a cost of £11.2 million, with a brief to build a 10,000 capacity all-seater stadium, with banqueting facilities for up to 300 people. The project consisted of erecting four stands, including hospitality boxes, function rooms, kitchen, bars, offices and a club shop as well as adjoining community and training pitches, a 670 space car park and access roads. Work was completed for the new stadium to open in time for the beginning of the 2007–08 Football League Two season.^[11]

Stands

West Stand

The East and West stands run the length of the pitch; the South and North stands face onto the ends of the pitch. All stands are fully seated and covered; each stand also has its own catering and toilets. At present the stands are detached from one another.

• "Roland Wycherley Stand" - East stand, named after the present chairman; includes the club's hospitality facilities, the changing rooms, club offices and club shop. Blocks 1−7. Capacity 2,743.^[12]
• "Salop Leisure Stand" - South stand, named after a local caravan dealer. Houses the new safe-standing section of the ground. Blocks 8−12. Capacity 1,955.^[12]
• "DMOS People Stand" - North stand, named after a local recruitment agency - the away supporters' stand; also has stadium control room and scoreboard, resulting in fewer seats than the South stand. Blocks 20−24. Capacity 1,796.^[12]
• "The Rybrook Shrewsbury Stand" - West stand, named after a local BWM dealership. Blocks 13−19. Capacity 3,317.^[12]

Expansion and developments

In December 2019 the ground capacity increased slightly by just two seats. These seats were luxury seats added to the Roland Wycherley Stand known as the best seats in the house.^[13] After the first nine seasons hosted at New Meadow, the average attendance for first-team league matches stood at 5,612, approximately 57% of capacity (see table below), with no confirmed prospect of stadium expansion in the foreseeable future as of July 2016.

New Meadow with temporary seating, October 2014

In September 2014, Shrewsbury drew Chelsea at home in the fourth round of the League Cup. With the club anticipating a high demand for tickets, C.E.O. Matt Williams proposed that temporary seating could be erected in the corners between the existing stands. In order to maintain segregation between home and away supporters, and to allow access for emergency vehicles, the proposals were later reduced to two temporary stands at the South (home) end of the ground,^[14] With match tickets selling out on their first day of general sale, the club confirmed the plans on 13 October 2014, which temporarily raised the capacity of New Meadow to 10,361.^[15]

Subsequent developments on the stadium site include 5G 5-a-side and 7-a-side pitches currently operated by Powerleague,^[16] and a community centre run by "Shrewsbury Town in the Community" which opened on land behind the South stand in 2016.^[17] A memorial garden area to remember fans, staff and players who have died was also relocated near the entrance to the stadium in the same year.^[18] Shropshire Football Association are also based at New Meadow, with their county office located in a building at the rear of the South stand.^[19]

The food retailer Lidl submitted plans to build a supermarket at the stadium site in May 2016, however this was partly reliant on the local council agreeing to move land earmarked for community use at the North end of the ground to another part of the site.^[20] Planning permission for the Lidl development and a new community pitch was approved in April 2017, with building work due to begin the following month.^[21]

Transport systems

With the ground not being centrally located and with only limited car parking on-site, the club operates a matchday travel plan, to encourage spectators to walk, cycle or use organised transport where possible. Shrewsbury railway station is just over two miles from the stadium. The Meole Brace Park and Ride bus service is nearby to the stadium, just over a mile away.