Hollywood Chewing Gum is a brand of French chewing gum belonging to the Perfetti Van Melle group since 2023.

History

The first published advertisement for the brand appears in 1958, and the first television advertisement in 1968. The slogan Fraîcheur de Vivre ("Freshness of life") was coined in 1972 by Jean Verrecchia, based on the concepts of youth, freedom, and freshness.

In 1986, a sugar-free variation called Hollywood Light was launched, followed by Hollywood Blancheur ("Hollywood Whitener") in 2001.


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