HotelF1
FormerlyFormule 1
TypeSubsidiary
IndustryHotels
Founded1984
Headquarters
Évry
,
France
Number of locations
172 (2018)[1]
Area served
France
ParentAccor
WebsiteAccorhotels.com/hotelF1

HotelF1 (stylised hotelF1; formerly Formule 1) is a French economy hotel brand owned by Accor. Created by Accor in 1984 in France under the name Formule 1, it was renamed HotelF1 in 2007 and later revamped as a road trip-themed hotel brand.[2] HotelF1 manages 172 hotels in France (2018).[1]

History

1984: Formule 1

After the successful launch of the ibis brand positioned a notch below the midscale Novotel, the group Accor reiterated its strategy in 1984 with the creation of Formule 1, an economy hotel brand positioned a notch under ibis and that was opened its first location in 1985. The Formule 1 hotels were low-key lodging with the essential collective commodities and no on-site restaurant.[3]

The construction process of Formule 1 hotels was completely industrialized and standardized, allowing Accor to open one location every week.[4] In the early 1990s, the engineering techniques of Formule 1 inspired the group Accor to launch another economy brand, Etap Hôtel (now ibis budget).[5] In the late 1990s, the construction techniques of Formule 1 were also adopted by Accor's other economy brand, ibis.[6]

In 1997, Formule 1 occupied 39% of the super-economy hotel market in France.[7] From 1985 to 2005, 100 million customers stayed in Formule 1 hotels.[8]

2007: HotelF1

In 2007, Formule 1 was rebranded as HotelF1. In September 2009, Accor announced the sale of 158 HotelF1 hotels in a €272-million sale and management-back deal.[9]

In 2012, following a new hotel star-rating system in France, HotelF1 became a one-star hotel brand.[10]

In 2017, Accor unveiled a rebranding and renovation initiative for its HotelF1 chain. This strategy included the introduction of shared rooms, which were priced per bed. As part of the refurbishment, the lobby areas in these hotels were transformed into open social spaces. Features added included a wall designed for sharing local recommendations and a terminal screen equipped with over 100 arcade games. Accompanying these changes, 'On the road' was adopted as the new brand signature for HotelF1.[2][11]

Description

HotelF1 is an economy hotel brand. It is designed with a road trip theme and owned by Accor. HotelF1 manages 172 hotels in France (2018).[1]

Development

Development since 2011[1]
YearHotelsRooms
201817213 210
201717012 975
201623717 864
2015237 (+ 8 Formule 1)17 860 (+1 099 Formule 1)
2014238 (+ 8 Formule 1)17 906 (+ 930 Formule 1)
2013238 (+ 10 Formule 1)17 906 (+ 947 Formule 1)
2012240 (+ 42 Formule 1)18 037 (+ 3 039 Formule 1)
2011243 (+ 85 Formule 1)18 213 (+ 9 167 Formule 1)

See also

References

  1. 1 2 3 4 "Key indicators". Accor.com. Retrieved 6 November 2019.
  2. 1 2 "AccorHotels announces a relaunch plan for the HotelF1 brand". Hospitalitynet.org. 9 March 2017. Retrieved 6 November 2019.
  3. ↑ Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  4. ↑ Jean-Christophe Lefevre (2011). Histoire de l'hôtellerie: une approche économique (in French). Publibook. ISBN 9782748370157.
  5. ↑ "Etap Hotel". Lhotellerie-restauration.fr (in French). 1 October 1998. Retrieved 6 November 2019.
  6. ↑ "ibis va ouvrir 50 hôtels". Lhotellerie-restauration.fr (in French). 2 December 1999. Retrieved 6 November 2019.
  7. ↑ "L'activité des chaînes hôtelières". Lhotellerie-restauration.fr (in French). 17 April 1997. Retrieved 6 November 2019.
  8. ↑ "Nos clients ont changé". Lhotellerie-restauration.fr (in French). 24 February 2005. Retrieved 6 November 2019.
  9. ↑ "Accor Announces sale of 158 hotelF1 properties for €272 million". Hospitalitynet.org. 22 September 2009. Retrieved 6 November 2019.
  10. ↑ "Moins de 5.000 hôtels classés aux nouvelles normes, dont 1.000 pour Accor". 20minutes.fr (in French). 19 May 2012. Retrieved 6 November 2019.
  11. ↑ "hotelF1 gets a new look". Hospitality-on.com. 12 April 2018. Retrieved 6 November 2019.
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