It's Time
EP by
Imagine Dragons
ReleasedMarch 12, 2011
RecordedAutumn 2010
StudioStudio X
Genre
Length31:59
LabelSelf-released
Producer
Imagine Dragons chronology
Hell and Silence
(2010)		 It's Time
(2011)		 Continued Silence EP
(2012)

It's Time is the fourth extended play (EP) by American pop rock band Imagine Dragons, released on March 12, 2011. It was recorded inside of Studio X at the Palms Hotel and Casino during the autumn of 2010.[1] All songs were written and produced by Imagine Dragons and mixed by Grammy-nominated engineer Mark Needham.[2]

To promote the EP, the band toured with The Parlotones and performed at Bergenfest 2011, SSMF 2011, and Bite of Las Vegas 2011. The track "America" was also promoted via AOL Jobs.[3] The album was awarded "Best CD of 2011" by Vegas Seven Magazine.[4] Title track "It's Time" was also a #1 MIX Most Requested Song on MIX 94.1FM in Las Vegas during October 2011 and charted on the Billboard Heatseekers chart in the Mountain Range. "It's Time" and "Amsterdam" were included on the band's debut album Night Visions, while "Tokyo", "The River", and "America" appear on various deluxe editions of the album.

On October 15, 2021, the EP was re-released onto streaming platforms with the previously unreleased bonus track "Dolphins".

Release

On 9 March 2010, the band announced the name of the EP on Twitter.[5]

On 22 May, the band posted a video featuring 4 snippets of new demos they were working on. Out of these, only "Pantomime" managed to get a release on the EP.

On 23 June, they released a music video for the song "America".

During the summer of 2010, the band began introducing newer material into their live performances. With the exception of "It's Time" and "Pantomime," early versions of the remaining tracks were played live before the EP's release in March 2011.

On 16 September, the band posted a video[6] of them working at the Palms Studio, Las Vegas with the instrumental demos of "Amsterdam" and "It's Time" played in the background. The video also features the band playing around with a high-pitched version of their song "The River".

A music video for "The River" was soon uploaded on their YouTube channel on 19 December.[7] "It's Time" also got a visuals video two days later.[8] "Amsterdam" got a music video on New Year's Eve.[9] A preview of "Tokyo" was posted on the same day.[10] "Look How Far We've Come" got a music video on 3 January 2011.[11] A video featuring a compilation of dance clips from fans was made for "Tokyo" on 10 January.[12] The final music video was made for "Pantomime" on 14 February featuring the band performing a lyric prank on a lady.[13]

The EP was finally released on iTunes and CDBaby on 12 March 2011,[14] "Leave Me" being the only previously unreleased song on it.

Film and television

Track listing

All songs are produced by Imagine Dragons (Dan Reynolds, Wayne Sermon, Ben McKee, Andrew Tolman, Brittany Tolman), except where noted

No.TitleWriter(s)Producer(s)Length
1."It's Time"
4:00
2."Amsterdam"
  • Reynolds
  • Sermon
  • McKee
  • Imagine Dragons
  • Darner
4:05
3."Tokyo"
  • Reynolds
  • Sermon
  • McKee
  • Imagine Dragons
  • Darner
3:16
4."The River"
  • Reynolds
  • Sermon
  • McKee
  • Imagine Dragons
  • Darner
3:25
5."Leave Me"
 3:31
6."Pantomime"
  • Reynolds
  • Sermon
  • McKee
  • A. Tolman
  • B. Tolman
 5:02
7."Look How Far We've Come"
  • Reynolds
  • Sermon
  • McKee
  • A. Tolman
  • B. Tolman
 4:07
8."America"
  • Reynolds
  • Sermon
  • McKee
 4:33
Total length:31:59
2021 re-release (bonus track)
No.TitleWriter(s)Length
9."Dolphins"
  • Reynolds
  • Sermon
  • McKee
  • A. Tolman
  • B. Tolman
3:32
Total length:35:31

Critical reaction

Professional ratings
Review scores
SourceRating
Las Vegas Review-Journal(very favorable)[18]
Vegas SEVEN(very favorable)[19]

The record was released to largely positive critical and fan reaction. Las Vegas Review-Journal gave the record a very positive review, quipping "The craftsmanship here is impeccable, hard to believe this band is still unsigned".[20] Vegas SEVEN also gave the record a very positive review and wrote that "...It's Time contains eight of the best rock songs I've heard this year, particularly the soaring, guitar-chiming 'Amsterdam', which gives Coldplay a run for their epic, anthemic pop songwriting money. Dan Reynolds and Brittany Tolman's harmonizing on the chorus makes the hair on my neck stand up, and I just can't understand what's left for this remarkable quintet to accomplish locally. They've won every battle of the bands, been featured in every newspaper and earned every distinction. Damn, they've even opened for Weezer and Interpol. If Universal doesn't sign these guys, then I give up."[21] Vegas SEVEN magazine also awarded the album "Best CD of 2011" in their Best Of issue.

References

  1. ↑ Ferreira, Carla (2010-10-13). "Studio X | Vegas Seven". Weeklyseven.com. Archived from the original on 2011-09-02. Retrieved 2011-10-22.
  2. ↑ "Studio at the Palms - Cool in Vegas". Archived from the original on February 14, 2011. Retrieved March 17, 2012.
  3. ↑ "Going JetBlue and Singing the JetBlue Blues - Careers Articles". Jobs.aol.com. 2010-08-14. Retrieved 2012-02-25.
  4. ↑ "Vegas Seven 07-28-2011". Digitaleditiononline.com. 2011-07-28. Retrieved 2012-02-25.
  5. ↑ Imagine Dragons [@Imaginedragons] (March 8, 2011). "Our new EP "It's Time" is coming very soon... stay tuned for an announcement..." (Tweet). Archived from the original on 2021-12-20. Retrieved 2022-12-05 – via Twitter.
  6. ↑ Palms Studio, September 2010. ImagineDragons. 2010-09-16. Archived from the original on 2022-05-22. Retrieved 2022-12-05 – via YouTube.
  7. ↑ The River - Imagine Dragons. ImagineDragons. 2010-12-19. Archived from the original on 2022-08-17. Retrieved 2022-12-05 – via YouTube.
  8. ↑ "It's Time" by Imagine Dragons (w/ visuals). ImagineDragons. 2010-12-21. Archived from the original on 2022-10-23. Retrieved 2022-12-05 – via YouTube.
  9. ↑ Amsterdam - Imagine Dragons. ImagineDragons. 2010-12-30. Retrieved 2022-12-05 – via YouTube.
  10. ↑ Tokyo - Imagine Dragons (preview). ImagineDragons. 2010-12-30. Archived from the original on 2021-12-20. Retrieved 2022-12-05 – via YouTube.
  11. ↑ Look How Far We've Come - Imagine Dragons. ImagineDragons. 2011-01-03. Archived from the original on 2022-10-13. Retrieved 2022-12-05 – via YouTube.
  12. ↑ Tokyo - Imagine Dragons. ImagineDragons. 2011-01-10. Archived from the original on 2022-08-17. Retrieved 2022-12-05 – via YouTube.
  13. ↑ Pantomime. ImagineDragons. 2011-02-14. Archived from the original on 2022-09-18. Retrieved 2022-12-05 – via YouTube.
  14. ↑ Imagine Dragons [@Imaginedragons] (March 12, 2011). "So excited to share our NEW EP "It's Time," avail at cdbaby: http://bit.ly/e6HrQc and iTunes: http://bit.ly/hUG2VL" (Tweet). Archived from the original on 2021-12-20. Retrieved 2022-12-05 – via Twitter.
  15. ↑ "Around The World For Free Video - Ep 3 - Sky High Above the Southwest". CBS.com. Retrieved 2012-02-25.
  16. ↑ Fan67859 (16 August 2012). "Glee". TV Fanatic.{{cite web}}: CS1 maint: numeric names: authors list (link)
  17. ↑ Apple – Apple Events – Apple Special Event September 2012 Archived 2012-09-13 at the Wayback Machine
  18. ↑ "Vegas bands bring energy, funk". Las Vegas Review-Journal. 2 October 2023.
  19. ↑ "Imagine Dragons, imaginary band names and food-truck karaoke - Vegas Seven". Vegas Seven. Archived from the original on 2021-12-15. Retrieved 2011-07-14.
  20. ↑ "Vegas Bands Bring Energy, Funk". Las Vegas Review-Journal. Retrieved 2011-03-19.
  21. ↑ "Imagine Dragons, imaginary band names and food-truck kareoke". SEVEN. Archived from the original on 2021-12-15. Retrieved 2011-05-12.
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