Lucky Me!
Logo since 2022
Product typeInstant noodles
OwnerMonde Nissin
Produced byMonde Nissin
CountryPhilippines
IntroducedFebruary 1, 1989 (1989-02-01)
MarketsWorldwide
TaglineHappy We!
Websiteph.mondenissin.com/products/brand/lucky-me

Lucky Me! is a Philippine instant noodle brand introduced in 1989 by Monde Nissin.

History

On February 1, 1989, Monde Nissin entered the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in beef and chicken variants. Eventually, these became their fastest-selling products. 1991 saw the introduction of Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market. It was then followed in 1995 by Lucky Me! Supreme in La Paz Batchoy flavor, marketed as the first Filipino dish-flavored no-cook cup noodles, and Lucky Me! Special in 2009, which consists of noodles based on local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, Mac & Cheez, and Cheese Ramyun.

Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.[1]

On July 8, 2022, numerous countries issued health warnings regarding Lucky Me! products due to the reported presence of ethylene oxide, resulting in recalls in several countries.[2] Monde Nissin denied the claims, stating that the products are FDA registered and comply with food safety standards.[3]

Logo, text, and packaging

When the Lucky Me! Pancit Canton brand was introduced in 1991, the "Pancit Canton" wordmark was set in set in Helvetica Condensed and is in 20° orientation. This was used until 1998.

In 1998, the wordmark changed its font to TW Cen and became italicized. It is now aligned in an horizontal position. This version of the text was used from 1998 to 2010. In 2002, the Lucky Me logo was changed.

The text brought back to non-italics after 12 years in early 2010 and again changed its font. In 2018, the logo was slightly modified where the alignment was changed but the font is still the same.

The "Pancit Canton" text was again changed in February 2022 replacing the one from 2010 as well as changing from red which is the text's color since the product's launch in 1991 to white, along with the new Lucky Me logo and an overhaul to the packaging.

From 1991 to 2010, the packaging showed the product appearance below the "Lucky Me! Instant Pancit Canton" and since early 2010, the image of a product is now at the left of the Lucky Me logo and Instant Pancit Canton text.

References

  1. ↑ "Lucky Me, is the Most Chosen Brand in the Philippines, Kantar Worldpanel Brand Footprint Reveals". Pana.com.ph. September 15, 2013. Retrieved December 5, 2016.
  2. ↑ "Lucky Me! insists noodles comply with FDA standards after EU, Taiwan recall". coconuts.co/manila/. July 8, 2022. Retrieved October 12, 2023.
  3. ↑ John Viktor D., Cabuenas (July 7, 2022). "Lucky Me! says products safe to eat, ethylene oxide used in treatment of materials". GMA Network. Retrieved July 8, 2022.
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