Cannella Media DTC, L.L.C.
IndustryMedia
Founded1985 (1985)
FounderFrank Cannella
Headquarters
Burlington, Wisconsin
,
U.S.
Area served
United States
Key people
Rob Medved (CEO)
Websitewww.cannellamedia.com

Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.[1] Rob Medved is the incumbent chief executive officer of the company.[2]

Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.[2]

History

Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.[3]

In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.[2]

In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.[4][5]

In May 2011, Cannella moved to the new headquarters in Burlington.[6][7]

In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.[8][9]

Operations

Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.[10] Late night periods on all of their networks feature paid programming.

The company's networks include;

  • Binge TV, a network featuring binge viewing-focused scheduling of one series per day.
  • Carz & Trax, which features films, series and current-day programming tailored to automotive enthusiasts.
  • CRTV, or Consumer Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming.
  • Magnificent Movies Network, which features older and public domain-films.
  • OnTV4U, which features a schedule entirely made up of paid programming, and is Canella's first and oldest network.[11]
  • RVTV, programming focused on recreational vehicles and the outdoors.
  • Timeless TV, featuring public domain sitcom episodes.

References

  1. ↑ "Cannella to expand with new headquarters in Burlington". May 24, 2011.
  2. 1 2 3 "Cannella Response Television". Milwaukee Business Journal.
  3. ↑ "Robert Kern to Win Bravo! Lifetime Achievement Award". March 17, 2006.
  4. ↑ "Private equity firms invest in Cannella Response Television". Milwaukee Business Journal.
  5. ↑ "Equity firms invest in Cannella Response Television". Milwaukee Journal Sentinel.
  6. ↑ "Cannella moves to new HQ". December 6, 2011.
  7. ↑ "Groundbreaking today on new HQ for Cannella offices in Burlington". Milwaukee Journal Sentinel.
  8. ↑ Dill, Molly (January 29, 2016). "Cannella Response Television acquires New York media company".
  9. ↑ O'Reilly, Lara. "Private equity firms keep gobbling up ad tech companies — and the trend shows no sign of slowing". Business Insider.
  10. ↑ "Cannella" (PDF).
  11. ↑ BizTimes Staff (2006-03-17). "Robert Kern to Win Bravo! Lifetime Achievement Award". BizTimes - Milwaukee Business News. Retrieved 2023-02-10.
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