Manga cafe, Chiyoda, Tokyo
Manga cafe, Tokyo

A manga café (漫画喫茶, マンガ喫茶, mangakissa, "kissa" being short for "kissaten" which means café or cafeteria) is a type of café, originating from Japan, where people can read manga. People pay for the amount of time they stay in the café. Most manga cafés also offer internet access like internet cafés (ネットカフェ, netto kafe) and vice versa, making the two terms mostly interchangeable in Japan. Additional services include video games, television, snacks/beverages vending machines, and more. Like Japanese cafés in general, smoking is usually permitted.

The cost for the first 30 minutes typically ranges from 100 to 300 yen.[1] Larger blocks of time are usually available at discounted rates. Some manga cafés offer overnight stays.

More recently, the concept of manga cafés has spread to Europe.

Services

Services available at a cafe may include:

  • Seating: reading seat, non-smoking seat, sofa, massage chair, party room, internet seat, pair seat, zashiki (tatami matted), reclining seat
  • PC: disc burners, office software, color printers, photocopier, TV
  • Facilities: movies/DVDs, shower room, darts, magazines, PC class, music CDs, nail salon, pool table, newspapers, CATV/CS broadcast, table tennis, slot machine, tanning bed, mahjong

Roles of manga cafés

  1. As a complex cultural space Various changes and improvements helped transform manga cafés into cultural spaces. They became places of relaxation, conversation, and meetings. The business sells coffee, drinks, and other refreshments to act as cafes. Modern facilities and services have also been introduced to improve cleanliness and functionality of interiors.[2]
  2. As a channel for the production of comic books Manga cafés were initially started as channels for producing comic books. Originally they were places that provided comics but also served as places to buy or trade this material. For Comic Cakes in South Korea, run by the Haksan Cultural Centre, the cafe is a place to read manga but it also displays and sells over 10,000 paintings and other related products. This is not only to enhance sales, but to also serve as a new distribution and market research channel for publishers.[2]
  3. As a space for creating cartoon culture Manga cafés are also used as communication spaces for cartoonists and their readers. Writers sometimes visit manga cafés to communicate directly with readers, and cartoonists promote their own works. Artists' interactions with the community are enhanced, while readers can meet with and talk directly to creators in order to better understand material and increase their interest levels in the material.[2]

Manga cafés by country

Japan

Manga Cafés are also known as Mangakissa (漫画喫茶, マンガ喫茶 “kissa” being short for “kissaten” which means “tea room” in Japanese). Manga cafés are spaces where people can read manga/comics and relax. Manga cafés differ from standard coffee establishments by offering guests private individual booths and the option to stay for between 30 minutes and all night long.[3] The first manga café was established in 1979 in a small coffee shop in Nagoya City.

"Net café refugees" (netto kafe nanmin - people who substitute 'manga cafés' for their domestic residences) is a recent social phenomenon brought about by changing forms of leisure, information technology, social behavior, and the long-term contraction of the Japanese domestic economy. The utility of leisure spaces in Tokyo has shifted along with changes in the work habits and professional expectations of largely the Japanese poor and lower middle class.

South Korea

Nolsup in Wonju Innovation City, Gangwon-do

As the number of café chains expands, some are combining traditional cafés with other content services to satisfy consumer demand. For instance, 'Nolsoop' blends cafe offerings with a cartoon room in Korea. Beoltoon and Kongtoon have followed as well. In addition to providing comics and drinks, these shops also offer a variety of food and services. Usage fees and hours are available in 1-hour increments, and if you buy a drink with an hour, you can use the space at a cheaper price.

An increasing number of Manga cafes are appearing within movie theaters. Manga cafés are not just places to enjoy comic books and novels. They are increasingly becoming a diverse range of play spaces for eating, board games, and relaxation.[4]

France

Manga cafés have recently begun to spring up as alternatives to traditional public libraries and other spaces.

Current state of Manga Cafe

In July 2006, the first manga cafe in Europe opened in Paris, France.[5] On October 19, 2008, in Toulouse, a library of manga and cyber cafés based on the Japanese concept opened. Finally, a similar manga and cyber café opened in late 2011 in Lyon Place Vendome.

In 2010, a manga café and shop opened in Belgium in Braine l'Allemagne in the Brabant Wallon called 'Cat's Eye Manga Cafe.' In early 2013 Belgium's largest coffee shop (230 m2) opened in Brussels. This is called Otaka - Manga Café.[6]

In 2011, the first manga café in North America, O-Taku Manga Lounge, opened in Montréal, Canada, reflecting the region's growing interest in manga and Japanese culture.

In 2012, a manga café opened in Finland, the first in Northern Europe.[7] However, as of August 2023, it has been closed.[8]

In 2014, Algeria's first manga cafe, HB Manga Kissa, opened in Algiers. This was the first such establishment in Africa and the Arab world.

Criticisms

Recently, there have been complaints from manga publishing/distribution companies that manga cafés undermine their revenues. Generally, royalties are not paid for reading books and, due to the nature of the business, a single manga or graphic novel can be read by as many as 100 people. Profits go directly to the proprietors of the cafe rather than the manga distributors themselves. Public libraries on the other hand avoid this criticism because they do not make profits.

See also

References

  1. ↑ "Manga Cafés (Manga Kissa) and Internet Cafés". www.japan-guide.com. Retrieved 2019-11-17.
  2. 1 2 3 "Cartoon Industry WHITE PAPER 2011" (PDF). Kocca Industry White Paper: 74–75. 2012-10-31.
  3. ↑ MATCHA. "Japanese Encyclopedia - Manga Kissa (Manga café)". MATCHA - JAPAN TRAVEL WEB MAGAZINE. Archived from the original on 2019-11-17. Retrieved 2019-11-17.
  4. ↑ Hwang, Park, Jinyoung, Yongjin (2018). "A Comparative Study on the formation of Identity in Comic Franchise Café - focused on the Analysis of image of Nolsoop, Beoltoon, Kongtoon". Korean Society of Basic Design & Art: 1–14.{{cite journal}}: CS1 maint: multiple names: authors list (link)
  5. ↑ "What is Europe's first manga cafe in the middle of Paris "Urabasu"?". Gigazine. 17 August 2014. Retrieved 5 November 2019.
  6. ↑ The Associated Press. "Manga Cafe Brings Japanese Experience to German City". WTVY. Gray Digital Media. Retrieved 5 November 2019.
  7. ↑ "Northern Europe's First Manga Cafe Opens in Finland". Tokyo Otaku Mode (TOM). 30 December 2012. Retrieved 5 November 2019.
  8. ↑ "Tarinamme". Manga Cafe Finland. Retrieved 24 August 2023. Nimestämme huolimatta meillä ei ole kahvilatoimintaa, vaan toimimme tukkuna jälleenmyyjille… [Despite our name, we do not run a cafe. Instead, we act as a wholesaler of goods to resellers…]

Sources

  • Macias, Patick and Machiyama, Tomohiro. Cruising the Anime City: An Otaku Guide to Neo-Tokyo, Stone Bridge Press, 2004. ISBN 1-880656-88-4
  • Cubicle shelter: Public space for private use?, Visual Ethnography Volume 1, Issue 2, December 2012, Pages 60–80, Kilina, E.
  • Manga cafés: A source of competition that has much to teach librarians | [Les «cafés mangas»: Une Concurrence Riche D'Enseignements], Bulletin des Bibliotheques de France, 57(4), pp. 54–58, 2012, Beudon, N.
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