A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]

Examples

In the United Kingdom, the Mailing Preference Service composes a Robinson list (the MPS list) funded by the direct mail industry, which collects names and addresses of people who do not want to receive direct marketing. This list is circulated to marketing companies, which are then responsible for not contacting people on the list.

The Marketing Association of New Zealand maintains the New Zealand Name Removal Service, which allows private individuals to stop calls and mail from its 500 members.[2][3][4]

Other Robinson lists include:

See also

References

  1. Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.
  2. "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. Retrieved 5 February 2010.
  3. Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald. Retrieved 30 October 2011.
  4. "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. Retrieved 5 February 2010.
  5. "Robinsonlist". Robinsonlist.be. Retrieved 2013-10-30.
  6. "Consumers' Choice program". Retrieved 2023-10-24.
  7. "How to reduce the amount of advertising mail you receive". Retrieved 2023-10-24.
  8. "ASML - Data & Marketing Association of Finland". www.asml.fi. Retrieved 2022-09-27.
  9. "Registro Pubblico delle Opposizioni" [Public Registry of Oppositions] (in Italian). Retrieved 2017-04-03.
  10. "Servicios de Listas Robinson". Listarobinson.es. Retrieved 2012-07-31.
  11. "Mailing Preference Service". mpsonline.org.uk. Retrieved 2022-03-24.
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