Nutri Grain
Nutri-Grain cereal bar
Product typeBreakfast cereal, cereal bar
OwnerKellogg's
CountryAustralia
Introduced1976 (1976)
Websitekelloggs.com/nutrigrain

Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.

In the United States, Canada, the United Kingdom and Ireland the Nutri-Grain name is used for soft breakfast bars.

History

Nutri-Grain breakfast cereal sold in Australia and New Zealand

The breakfast cereal in its original "block and hole" shape was introduced in Australia in 1976, and later in 1981 consisting of flakes without added sugar.[1] There were four varieties initially (rye, corn, barley, and wheat); later these were reduced to corn and wheat, and finally the corn line was completely discontinued. There are various Nutri-Grain Bars made from the breakfast cereal bonded together, available in the markets where the cereal is available. The bars became popular in the 1990s as an "on-the-go" food.

In 2013, Nutri-Grain breakfast drinks were added to the line of cereals for the Australian market.

UK and Ireland products

In the UK, Nutri-Grain bars are around one-third cereals (mainly wheat-flour) and around ten percent fruit. Breakfast bars are a similar product to the muesli bar or granola bar.

Breakfast bars

  • Apple
  • Strawberry
  • Blueberry

Breakfast Bakes range (formerly Elevenses)

  • Raisin
  • Ginger
  • Golden Oat
  • Chocolate Chip

Breakfast biscuits

  • Cereal & Milk
  • Oats & Honey
  • Fruit & Fibre

Canada products

Cereal bars

  • Strawberry
  • Raspberry
  • Mixed Berry
  • Blueberry
  • Apple Cinnamon

Fruit crunch

  • Apple Crisp
  • Strawberry Parfait

Soft Bakes

  • Mixed Berry
  • apple cinnamon
  • strawberry
  • Blueberry
  • strawberry and Greek yogurt
  • Raspberry
  • Chocolate Raspberry
  • Pumpkin Spice (limited time)

US products

Breakfast bars

  • Cherry
  • Raspberry
  • Chocolate Raspberry
  • Blackberry
  • Apple Cinnamon
  • Blueberry
  • Mixed Berry
  • Strawberry
  • Strawberry Yogurt
  • Cinnamon

Australian products

Breakfast cereal

  • Nutri-Grain Original
  • Nutri-Grain EDGE Oat Clusters

Bars

  • Nutri-Grain Original
  • Nutri-Grain EDGE

Health

Nutri-Grain received four stars out of five on the Australian Government's health star ratings.[2]

References

  1. ↑ Nutri-Grain Cereal — Mr. Breakfast.com. Retrieved October 20, 2009.
  2. ↑ Han, Esther (20 April 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.
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