OneBeyond
OneBeyond Retail Limited
TypePrivate
IndustryVariety store
PredecessorPoundworld
Founded29 September 2018 (2018-09-29) (as OneBelow)
FounderChristopher Edwards Sr.
Headquarters
Dodworth, Barnsley
,
England
Number of locations
79 (January 2022)[1]
Key people
Christopher James Edwards (Director)
Christopher Edwards (Director)
Mark Andrew Ward (Director)
RevenueIncrease £79.324 million (2022)[2]
OwnerChristopher Edwards Sr.
Number of employees
1,038 (2022)
Websitewww.onebeyond.co.uk

OneBeyond (formerly known as OneBelow) is a British variety store launched by Christopher Edwards and Chris Edwards Sr.[3] Christopher Edwards is managing director while father Chris Edwards Sr is chairman.

History

One Below in Rothwell, West Yorkshire.

In October 2018, it was announced that Poundworld founders Christopher Edwards and Chris Edwards Sr [4] would be launching their own new variety store, where products are sold for £1 or less. OneBelow was incorporated on 29 September 2018 as OneBelow Retail Limited.[5] One Below would be very similar to Edwards former venture of Poundworld which went into administration in June 2018.[6]

On 1 March 2019 OneBelow opened four new stores on the same day, with branches in Doncaster,[7] South Shields[8] and two more in two different areas of Leeds in Kirkstall and Rothwell.[9] All of the new OneBelow shops that opened on 1 March 2019 were placed in former Poundworld spaces and retail units. When asked about OneBelow, Edwards said in an interview "We've had a good response from landlords we've dealt with historically. We're lining shops up and most of them are going to be Poundworld sites."[10] OneBelow are aiming to have 100 stores open and trading by the end of 2019.[11][12]

On 4 March 2019 OneBelow announced that on 8 March 2019 at 12:00pm four more stores will open in Nottingham Victoria Centre, Manchester Fort Retail Park, Redcar High Street and Wolverhampton Mander Centre. OneBelow also announced that four more stores: Westgate Retail Park Wakefield, Fishponds Retail Park Bristol, St Helens Hardshaw Centre and Leeds Crown Point would open on 16 March 2019, bringing the total number of stores to 12 in less than a month.[13][14]

Following surging inflation and considerably higher import costs, the chain rebranded to OneBeyond from September 2022, with a new strapline of Amazing value from only £1. Director Chris Edwards said that the rebrand was always intending to happen, however was brought forward by around a year due to inflation challenges of 2022. The strapline is the third adopted by the chain since its inception in 2018, with the previous one being 4,000 products £1 or less.[15]

Financial performance

Year ending Turnover (£m) Profit Number of Employees
Gross (£m) Operating (£m) Post-tax (£m) Number of Stores
31 January 2022[16] 79.32 14.05 2.37 1.84 79 1,038
31 January 2021[17] 64.59 10.53 2.58 1.87 70 881
31 January 2020 (16 Months)[18] 45.87 7.69 -1.11 0.79 60 656

References

  1. ↑ "A-Z Store Directory". OneBelow. Retrieved 24 May 2020.
  2. ↑ "Companies House Filings". Companies House. Retrieved 7 October 2021.
  3. ↑ https://www.retailgazette.co.uk/blog/2019/03/poundworld-founders-launch-one-create-1000-new-jobs/Stevens,+Ben+(1+October+2018).+%22Poundworld+founder+Chris+Edwards+to+launch+new+Onebelow+discount+chain%22.+Retail+Gazette.+Retrieved+2+March+2019.
  4. ↑ "Poundworld founders officially launch One Below - Retail Gazette". 13 March 2019.
  5. ↑ "ONEBELOW RETAIL LIMITED - Overview (free company information from Companies House)". beta.companieshouse.gov.uk. Retrieved 2 March 2019.
  6. ↑ Stevens, Ben (1 October 2018). "Poundworld founder Chris Edwards to launch new Onebelow discount chain". Retail Gazette. Retrieved 2 March 2019.
  7. ↑ Bateman, Stephanie. "A brand new name opens in Doncaster Market Place this week offering top names and low prices". Doncaster Free Press. Retrieved 2 March 2019.
  8. ↑ "20 new jobs for South Shields as discount store One Below opens in King Street". Shields Gazette. Retrieved 2 March 2019.
  9. ↑ Bateman, Stephanie. "A brand new name opens in Doncaster Market Place this week offering top names and low prices". Doncaster Free Press. Retrieved 2 March 2019.
  10. ↑ Ross, Alex. "New OneBelow shop where everything costs under £1 is coming to Bradford". Bradford Telegraph and Argus. Retrieved 2 March 2019.
  11. ↑ Stevens, Ben (1 October 2018). "Poundworld founder Chris Edwards to launch new Onebelow discount chain". Retail Gazette. Retrieved 2 March 2019.
  12. ↑ "New OneBelow shop where everything costs under £1 is coming to Bradford". Bradford Telegraph and Argus. Retrieved 2 March 2019.
  13. ↑ "One Below". www.facebook.com. Retrieved 4 March 2019.
  14. ↑ "Manchester Fort Shopping Park, Overview | Morgan Williams". www.morganwilliams.co.uk. Retrieved 4 March 2019.
  15. ↑ Steve Farrell (13 September 2022). "One Below becomes One Beyond as pricing strategy switches from '£1 or less' to 'from £1'". The Grocer. Retrieved 11 November 2022.
  16. ↑ "Poundland Statutory Financial Statements 2022". Companies House. January 2022. Retrieved 18 April 2023.
  17. ↑ "Poundland Statutory Financial Statements 2021". Companies House. January 2021. Retrieved 8 October 2021.
  18. ↑ "Onebelow Retain Statutory Financial Statements 2020". Companies House. January 2020. Retrieved 8 October 2021.


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