Pams
TypePrivate label[1]
IndustryFood
Founded1937; 87 years ago
HeadquartersNew Zealand
Area served
New Zealand
ProductsGroceries
ParentFoodstuffs
Websitepams.co.nz

Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns the New World, Pak'n Save and Four Square supermarket chains. Pams sources and brands a wide range of supermarket goods as a house brand.

History

Pam's former logo

Pams was launched through Four Square in 1937. Its first goods were baking powder and custard powder. It was originally going to be named "Pep" or "Presto", but both names were rejected. The name "Pep" was rejected as it was already taken by Kellogg's.[2][3] It is not known who Pams is named after.[3]

In 2000, celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[4] In 2008 Pams eggs became cage free.[5]

In 2017, Foodstuffs silently released a new brand called "Pams Finest".[3]

References

  1. 1 2 Chan, Karen (8 December 2005). "Private approach pays off". The New Zealand Herald. Retrieved 29 January 2010.
  2. ↑ Adams, Josie (14 July 2019). "Who is Pam? The truth about the people who put their names on your food". The Spinoff. Retrieved 17 May 2023.
  3. 1 2 3 Muru-Lanning, Charlotte (21 June 2023). "The not-so-basic story behind our supermarket own brands". The Spinoff. Retrieved 13 November 2023.
  4. ↑ "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. 5 September 2002. Retrieved 29 January 2010.
  5. ↑ "Owner of New World, Pak 'n Save to ditch cage eggs in a decade". Stuff. 21 September 2017. Retrieved 10 November 2023.
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