Advertising and politics

Working since his teens,^[1] Simpson settled in the advertising industry, climbing the ranks to the position of media director for Toronto's Stanfield, Johnson and Hill agency.^[4] Anticipating the market for media planning and media buying, he created his own Media Buying Services specifically to focus on these areas, a pioneering move at the time.^[2] Founded in January 1969, MBS was originally based in North York's Don Mills neighborhood. The following year, it opened an office in London, England, with the help of a local Garland Compton executive.^[5][6] The company grew to have five more locations, among them Montreal, Los Angeles and New York.^[7][8] Simpson relinquished day-to-day control after five years to focus on his entertainment endeavors,^[4] and divested himself of his shares in several installments through 1982.^[6][7] MBS remained independent until being acquired by France's Aegis Group in 1996.^[9]

A devout conservative, Simpson served as a strategist for the Progressive Conservative Party of Canada (PC) during the Brian Mulroney era. He was head of special election events for his victorious 1984 campaign,^[10] and a film policy consultant for his government.^[2] Despite his political allegiance, he expressed mixed views of the Mulroney Cabinet's actions towards the industry, praising its attempt at a unified policy,^[11] but ultimately saying of the compromised legislation introduced in 1988 by Minister of Communications Flora MacDonald: "If you want to have your cake and eat it too, this is the legislation for you."^[12]

Controversy arose when, shortly after the 1984 election, Simpson co-founded a new advertising agency called Media Canada, which was handed the government's advertising budget before it was even incorporated. The contract had originally been offered to Simpson's former Media Buying Services, but its current bosses had judged the terms unacceptable, leading to the formation of the new agency. The nature of those terms came under scrutiny when Roger Nantel, Simpson's partner in Media Canada, candidly revealed that part of his management fee would be used to finance events hosted by the incumbent majority. While the PCs' hiring of a friendly agency was not unheard of—the Liberals had replaced MBS with the left-leaning MacLaren Advertising during their own term in office—Nantel's admission led to accusations of kickbacks from the opposition, and Minister of Supply and Services Harvie Andre commissioned an RCMP investigation to prove the absence of wrongdoing.^[13] In 1992, Media Canada merged with part of Vickers & Benson to form Genesis Media, of which Simpson remained a shareholder.^[4] Genesis grew to become Canada's largest independent media agency, before being absorbed by Aegis Group in 2007.^[14]

Attempted purchase of Global

In April 1974, Simpson and MBS presented to the CRTC an offer to acquire the Global Television Network, a Canadian network whose recent launch had been plagued by funding shortfalls. The CDN$6 million proposal was backed by publishers Maclean-Hunter and Odeon Theatres, but was passed over in favor of a bid from IWC Communications, which had been the favorite all along.^[15]

When IWC, arguing that it had discovered hidden liabilities after taking control of Global, lowballed the company's creditors with an offer to pay them twenty-five cents on the dollar, Simpson again expressed interest in taking over and vouched to give them a better deal. But he was stymied by the strict guarantees demanded by IWC chairman Allan Slaight to cede the company, and the latter's proposal was eventually approved by the creditors in June 1974.^[16][17]

Film production

Through his business trips to Los Angeles, Simpson gained an interest in the entertainment business.^[18] Working with his brother Richard under the banner of the Simcom company, he first specialized in programming sales and syndication, before branching out into feature film production in 1978.^[19]

With few connections to the production side of the industry, Simpson initially stuck to what had worked for him as a TV rights broker. His first film was The Sea Gypsies, which replicated the family adventure formula of several programs he had sold for others. When Prom Night was brought to him by director Paul Lynch, Simpson wanted to cast The Brady Bunch's Eve Plumb in the lead to maximize TV revenue, and had to be convinced by Lynch that Jamie Lee Curtis would be a bigger draw, as he was unfamiliar with Halloween. Nonetheless, both The Sea Gypsies and Prom Night proved very lucrative and gave Simpson an immediate foothold in the sector.^[8]

Prom Night also established Simpson's hands-on and often prickly production style. The film underwent several reshoots, some of which were helmed by Simpson himself. His next whodunnit Curtains had an even more protracted development, and more interference from Simpson. While credited to its fictional director Jonathan Stryker, half of the finished film was shot by Simpson after sacking original director Richard Ciupka. During the making of Prom Night III, Simpson was present on set, ostensibly to reassure investors about Ron Oliver's directorial debut, but tempers flared between the two and the producer ended up taking co-directorial credit.^[20]

Between more commercial films, Simpson capitalized on personal connections to the Canadian recording industry to put together his passion project, 1982's Melanie, a rock star drama which featured Burton Cummings of The Guess Who and Lisa Dal Bello.^[21] The picture was positively received, earning three Genie Awards, although one was later rescinded on a technicality. The following year, Simpson directed a documentary on the same subject, My Own Way to Rock, for Canadian premium cable channel First Choice.^[22][23] A music enthusiast, he occasionally wrote songs for his own movies such as Bullies, a rural revenge story described by director Paul Lynch as a counterpoint to the lighthearted wildlife adventure of Simpson's first production The Sea Gypsies.^[1][24] Seldom remembered today, the film was criticized for its violence and turned down for subsidies by Telefilm Canada, but proved lucrative after it was picked up for U.S. distribution by Universal.^[25]

In 1984, Simpson co-founded Norstar, a new company with an emphasis on distribution, into which Simcom was soon merged, giving him a vertically integrated organization.^[26] Norstar scaled back its distribution business in the 1990s, although Simpson's production and sales labels kept the name.^[1] In the later part of the decade, Simpson negotiated a corporate restructuring, which was completed in 1997 and saw him relinquish the rights to much of his content library. He also formed a partnership with British screenwriter and producer Allan Scott. The collaboration resulted in some more highbrow material, including adaptations of the novels Regeneration and The Fourth Angel, with the former earning him a BAFTA Award nomination.^[2] Simpson spoke out against the U.K.'s 2003 curtailing of its co-production treaty with Canada.^[27]

Towards the end of his career, Simpson stepped in to produce the critically acclaimed but financially troubled series The Eleventh Hour, which had been launched by his wife under her own production imprint, resulting in a final, Gemini Award-winning season in 2004–05. He died during post-production of their following miniseries Would Be Kings, a modern reimagining of Shakespeare's Henry IV, for which he received another posthumous nomination.^[1][28]

Film

Television