Pinot's Palette
IndustryPaint and Sip
FoundedMay 8, 2009[1]
Headquarters
Houston, Texas
Number of locations
140+ (as of January 2018)[2]
Key people
Craig Ceccanti, CEO and co-founder
Websitewww.pinotspalette.com

Pinot's Palette is an American national paint and sip franchise headquartered in Houston, Texas.[3] Founded in 2009, Pinot's Palette offers step-by-step group art lessons accompanied by wine or cocktails.[4]

As of January 2018, Pinot's Palette has over 140 stores in 31 states, plus one location in Toronto.[5]

History

Pinot's Palette was founded in 2009 by business partners Craig Ceccanti, Charles Willis, and Beth Willis. Ceccanti says he got the idea for starting the business after he attended a painting class in Louisiana with his family.[6]

The first Pinot's Palette studio opened in Houston's Montrose neighborhood in 2009.[7] The studio was originally named “Pinot and Picasso.” The name was changed to “Pinot’s Palette” in 2010.[8]

After opening two additional locations in the Houston area, the company began franchising. The first franchised Pinot's Palette studio opened in Katy, Texas in 2010.[4] Since then, the company has expanded nationwide.[3]

In June 2016, Pinot's Palette launched a rebranding effort, which introduced a new logo, and updated studio décor.[9]

In February 2023, Pinot's Palette was purchased by FranchiCzar, LLC, making it the fourth brand under their 4E Brands umbrella.

Operations and Financials

Pinot's Palette offers two- or three-hour group painting classes accompanied by wine or cocktails.[10] Depending on state liquor laws, customers can either bring their own wine or alcoholic beverages or purchase them on-site. The company also offers corporate events and private parties.[11]

A painting class at Pinot's Palette

The company does not require franchisees to have backgrounds in wine or art.[4]

References

  1. ↑ "History of Pinot's Palette". Pinot's Palette website. Retrieved 25 April 2019.
  2. ↑ "Find Paint & Sip Studios Near You". Pinot's Palette website. Retrieved 25 January 2018.
  3. 1 2 Teague, Lettie. "A Grape Palette in Montclair, N.J.: Pinot's Palette in Montclair Was First 'Paint-and-Sip' in Northeast". The Wall Street Journal. Retrieved 14 April 2014.
  4. 1 2 3 Azevedo, Mary Ann. "Houston's Pinot's Palette rolls out national franchise expansion". Houston Business Journal. Retrieved 14 April 2014.
  5. ↑ Palette, Pinot's. "Find Paint & Sip Studio Near Me - Wine and Painting Near Me". Pinot's Palette. Retrieved 2018-01-26.
  6. ↑ Zucker, Shaina. "Face to Face with Pinot's Palette CEO Craig Ceccanti". Houston Business Journal. Retrieved 14 April 2014.
  7. ↑ O'Connor, Kyrie (15 January 2013). "Paint. Drink wine. You wish you'd had this idea". Houston Chronicle. Retrieved 14 April 2014.
  8. ↑ "About Us". Pinot's Palette Website. Retrieved 14 April 2014.
  9. ↑ McKinney, Jeffrey “What to do when your brand needs a facelift” Franchise Times. 09-21-16
  10. ↑ "Pinot's Palette Masters the Art of Custom Technology Solutions". Franchising USA (3): 10–11. January 2013.
  11. ↑ Smith, Daniel P. "LSU's Fun-infused Culture Spurs Grads' Entrepreneurial Concept". LSU Alumni Association. Retrieved 14 April 2014.
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