Safe Auto Insurance Company
TypePrivate
IndustryInsurance & Finance
Founded1993
Headquarters4 Easton Oval, Columbus, Ohio 43219
United States
Key people
Ron Davies (President and CEO)
Ari Deshe (Cofounder and Executive Chairman)
Jon Diamond (Cofounder and Executive Chairman)[1]
ProductsPrivate-passenger auto insurance
WebsiteSafeAuto.com

Safe Auto Insurance Company is a property and casualty auto insurance carrier. It is a privately held carrier and provider of state-minimum private-passenger auto insurance for drivers in the nonstandard insurance market in 19 states across the US, including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Kansas, Virginia, Texas, California, Alabama, and Colorado. [2]

History

SafeAuto is a property and casualty auto insurance carrier based in Columbus, Ohio. In the summer of 1993, SafeAuto began in its original headquarters on Goodale Boulevard and specialized in providing auto insurance to those individuals who needed state-minimum coverage. SafeAuto is now a leader in direct to consumer minimum-limit insurance across 19 states.

SafeAuto was acquired by All State via National General June 1, 2021. [3]

Operations

SafeAuto is licensed in 22 states,[4] markets in 19 states,[2] and employs more than 700 associates across its headquarters in Columbus, Ohio, and its satellite offices in Woodsfield, Ohio, and Somerset, Kentucky. SafeAuto's annual revenue was more than $300 million in 2013.[5] Since 2012, Ron Davies, former senior vice president with Allstate Insurance Co, took over the role of CEO; Diamond and Deshe remain involved with the company as chairmen and executive directors of the company's board.[6] Davies has since opened two SafeAuto storefronts in Columbus, Ohio, to serve customers face to face. In March 2015, SafeAuto acquired AutoTex MGA and began expanding to the independent agent insurance business.[7]

Target demographic

SafeAuto targets the nonstandard auto insurance market, in which it has specialized for over 20 years in providing liability coverage that meets states' required minimum limits. Deshe and Diamond founded the company on the idea that SafeAuto could serve this market, which includes high-risk drivers and drivers who require an SR-22 that other companies were hesitant to insure, better than any other insurance company could. Their commercials, reflecting this target demographic, often emphasize the possible consequences if caught driving without insurance.

See also

References

  1. ↑ Safe Auto hires Allstate executive to take over from insurer’s founders
  2. 1 2 "State Minimum Car Insurance | Legal Requirements from SafeAuto". www.safeauto.com. Retrieved 2018-03-28.
  3. ↑ "SafeAuto Insurance agrees to join Allstate".
  4. ↑ "Safe Auto Group Agency Licensing Disclosure". www.safeauto.com. Retrieved 2018-03-28.
  5. ↑ "SafeAuto Insurance Named One of Top Privately Held Companies in Columbus".
  6. ↑ "Davies Named CEO of Ohio-based SafeAuto Insurance". 24 July 2012.
  7. ↑ "SafeAuto to Acquire AutoTex MGA". www.safeauto.com. Retrieved 2018-03-28.


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