Super 8 by Wyndham
Super 8 Worldwide, Inc.
IndustryHotels
PredecessorMain Street Inn
Founded1974 (1974), Aberdeen, South Dakota
FoundersRon Rivett
Dennis Brown
Headquarters
Parsippany-Troy Hills, New Jersey
,
United States
Number of locations
2,091[1][2]
Area served
United States, Canada, China, Brazil, Germany, Saudi Arabia, United Arab Emirates, United Kingdom
ParentWyndham Hotels & Resorts
Websitewww.wyndhamhotels.com/super-8

Super 8 by Wyndham, commonly known as Super 8, is an American hotel brand, being the world's largest budget hotel chain with over 2,000 locations worldwide. The chain is a subsidiary of Wyndham Hotels and Resorts.[3] The original room cost was $8.88 per night.[4] As of October 2022, the brand website listed 2,091 hotels worldwide.[1][2]

History

Launch

Ron Rivett and Dennis Brown created the new Super 8 Motel corporation with each of them owning 50% of the stock in the new company.[5] The original room rate was US$8.88 (equivalent to $50.07 in 2021), hence the numeric brand name.[6] The first Super 8, with 60 rooms, opened in Aberdeen, South Dakota, in 1974,[5] built near a Holiday Inn with just some drawings made by Rivett as blueprints. The stucco exterior with an English Tudor style was inspired by Rivett's father-in-law, who was a stuccoer; the English Tudor style and placing of Super 8's near Holiday Inns was an established procedure for setting up new Super 8's for years to come.[5]

Dennis Brown died in 1988. The 1,000 locations of the Super 8 chain were sold to Hospitality Franchise Systems, which became Cendant in 1993.[7]

Super 8 had a frequent traveler program, the VIP club, which was introduced in 1976; it grew to over 7.6 million members. The VIP program was dissolved in December 2003 and replaced with the TripRewards program, which was renamed Wyndham Rewards in 2008.

Development

The first franchise was sold in 1976 and established in Gillette, Wyoming. By 1978, Super 8 expanded from the state of New York to the state of Washington and was no longer just a Midwestern company.[5]

In 1981, groundbreaking for the 100th Super 8 Location began in Aberdeen, South Dakota; the birthplace of Super 8.[8] In 1993, Super 8 opened its 1,000th property in Mount Vernon, Ohio.[8] By 2001, Super 8 Motels had more than 2,000 motels worldwide.[8]

Super 8 Worldwide entered the China market in 2004 by opening a Super 8 hotel (Chinese: 速8酒店 Su Ba Jiudian) in Beijing.[9] By 2011, there were 680 Super 8 hotels mainly located in major cities of China.[10]

In 2010, Super 8 replaced the beddings and redesigned the bathrooms.[11]

In May 2013, Super 8 opened its first location in Turkey, in Istanbul.[12] In May 2014, Super 8 opened its first location in the Middle East, in Riyadh. Super 8 came to the UK when it opened at Chester Motorway Services in 2023 after being rebranded from Days Inn, another one of Wyndham's hotel brands [13] In April 2016, Super 8 opened its first location in Germany, in Munich.[14]

2016 brand overhaul

In May 2016, Super 8 remodelled its 1,800 rooms in the US and Canada and organized a big giveaway of old art and furniture. The brand jokingly organized an exhibition in New York called When the Art Comes Down: Works from the Super 8 Collection and featuring 100 pieces of their "not-so-super art",[15][16] an event organized to communicate on the brand's design overhaul.[17] In December 2016, another edition of the exhibition was organized in Miami.[18]

In November 2016, Super 8 launched a new promotion for US Army veterans which included a reserved parking area in all US and Canada locations.[19]

In May 2017, Super 8 launched a new marketing campaign that focused its targeting on road trippers,[20] followed by the introduction in October 2019 of Super 8's first shared room, the ROOM8, a concept developed for young road trippers.[21] In March 2018, Super 8 launched a concept Jeep Wrangler, the ROADM8, with body works and interiors reminiscent of the brand's redesigned hotels, and some unexpected features such as a coffee machine and a mini-fridge built in the central console of the back seats.[22][23]

Shared room type

In 2019, Wyndham unveiled the shared room type that seeks to make better use of larger, underutilized room types.[24]

Amenities

Super 8 hotel in Kingdom City, Missouri.

The minimum standard Super 8 requires offering guests a complimentary breakfast item with beverages and free wireless Internet access.[25] For a period, beginning in 2004, anyone that purchased a "See You Along The Way" coffee mug was entitled to free coffee, regardless if they stayed the night before or not, at any of the Super 8s.[26]

Logo history

References

  1. 1 2 "Locations | Super 8 by Wyndham Hotels".
  2. 1 2 "Locations | Super 8 by Wyndham Hotels". www.wyndhamhotels.com. Retrieved September 9, 2021.
  3. ↑ "Super 8 by Windham". Hospitalitynet.org. Retrieved November 6, 2019.
  4. ↑ "Super 8 by Wyndham Franchise Information". Entrepreneur. Retrieved March 1, 2021.
  5. 1 2 3 4 El-Hai, Jack (1999). Clean and Friendly for More Than 25 Years. Greenwich Publishing Group. ISBN 0-944641-37-7.
  6. ↑ Cunill, Onofre Martorell (April 13, 2018). The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies. Haworth Hospitality Press. ISBN 9780789026644. Retrieved April 13, 2018 – via Google Books.
  7. ↑ Stefani O'Connor (March 7, 2010). "Super 8 got it all started for Tharaldson". Hotelbusiness.com. Retrieved November 6, 2019.
  8. 1 2 3 About Super 8
  9. ↑ "Aetos Capital Commits $50mil to Tian Rui Hotel Corporation". Hotelexecutives.com. October 14, 2008. Retrieved November 6, 2019.
  10. ↑ Super 8 Hotels - Location
  11. ↑ Michelle Higgins (March 30, 2010). "Motels Boost the Thread Count". The New York Times. Retrieved November 6, 2019.
  12. ↑ "Wyndham Hotel Group launches Super 8 hotel brand in Turkey. In 2023, Super 8 opened their first UK site at Chester Motorway Services after being rebranded from Days Inn anotjdr of Wyndham brands". Eturbonews.com. May 31, 2013. Retrieved November 6, 2019.
  13. ↑ "Growing Super 8 Hotel Brand Opens First Property in the Middle East". Hospitalitynet.org. May 5, 2014. Retrieved November 6, 2019.
  14. ↑ "Super 8 Welcomed to Germany". Hospitalitynet.org. April 22, 2016. Retrieved November 6, 2019.
  15. ↑ Jessica Plautz (May 3, 2016). "Amy Sedaris is giving away Super 8 motel art". Mashable.com. Retrieved November 6, 2019.
  16. ↑ Jordi Lippe (May 4, 2016). "Super 8 is Hosting a Show of Old Hotel Artwork". Travelleisure.com. Retrieved November 6, 2019.
  17. ↑ Deanna Ting (May 5, 2016). "Super 8 Wants to Change Your Mind About Super 8 Through Design". Skift.com. Retrieved November 6, 2019.
  18. ↑ Paul Laster (December 1, 2016). "Super 8 Hotels Giving Away 'Not-So-Super' Art in Miami". Observer.com. Retrieved November 6, 2019.
  19. ↑ "Reserved Because They Served: Super 8 Introduces Veteran Parking at Nearly 1,800 Hotels across the U.S. and Canada". Hospitalitynet.org. November 10, 2016. Retrieved November 6, 2019.
  20. ↑ "Super 8 "Road Trip Fails" Campaign Showcases Renovations". Hospitalitynet.org. May 3, 2017. Retrieved November 6, 2019.
  21. ↑ "Super 8 by Wyndham Unveils ROOM8, Its First-Ever Shared Room Concept". Hospitalitynet.org. October 28, 2019. Retrieved November 6, 2019.
  22. ↑ Andrew Kork (March 29, 2018). "Super 8 RoadM8 concept looks nicer than its hotel rooms". Cnet.com. Retrieved November 6, 2019.
  23. ↑ Christopher Smith (March 29, 2018). "Super 8 Has A Custom Jeep In NY That Makes Ronald McDonald Jealous". Motor1.com. Retrieved November 6, 2019.
  24. ↑ "Wyndham unveils winning design for shared Super 8 room". Hotel Management. Retrieved March 1, 2021.
  25. ↑ "About Us". www.wyndhamhotels.com. Retrieved September 9, 2021.
  26. ↑ "Super 8® Motels Offer Free Coffee Refills with Branded Travel Mug". www.hotelnewsresource.com. Retrieved September 9, 2021.
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