TOGG
TypeAnonim Şirket
IndustryAutomotive, mobility ecosystem
Founded25 June 2018 (2018-06-25)
Headquarters
Gebze
,
Turkey
Area served
Europe, Middle East, South Caucasus, Central Asia
Key people
  • Mehmet Gürcan Karakaş (CEO)
  • Sergio Rocha (COO)
ProductsElectric car
Owner
Number of employees
1,475 (2023)
Websitewww.togg.com.tr

TOGG, acronym of Türkiye'nin Otomobili Girişim Grubu (lit. 'Turkey's Automobile Joint Venture Group'), is a Turkish automotive manufacturer of electric cars headquartered in Gebze, Kocaeli Province, Turkey. The company was founded as a joint venture by five Turkish companies in 2018. The assembly plant of TOGG that was opened in October 2022 is located in Gemlik, Bursa province, next to his subsidiary Siro which produce the lithium-ion batteries. Sales of the first vehicle, the Togg T10X, started in March 2023. As of November 2023, it was the 10th most sold brand in Turkey.[1]

History

TOGG is the first major national manufacturer of electric cars in Turkey, supported by the Turkish government.[2] However, it is not the first Turkish automobile to have been designed and produced. Indeed, the Devrim was the first Turkish car, of which four prototypes were built in Eskişehir in 1961. TOGG is the result of the association of five Turkish companies in a consortium, supported by the government and the Union of Chambers and Stock Exchange of Turkey (TOBB), to design and market 100% electric Turkish automobiles as well as to develop a new transformational mobility ecosystem with Turkish intellectual and industrial property.[3][4]

2022 Togg T10X[2] produced by Togg,[5] a Turkish automotive company established in 2018 for producing EVs,[6][7][2] on display at Zorlu Center in Istanbul.

The European Union law for zero CO2 emissions for new cars and vans in 2035[8] was another reason for the Turkish government's decision to establish a national manufacturer of electric vehicles, as Turkey is a major exporter of motor vehicles to the European Union.[8][9]

The companies and organizations that decided to work together to produce electric vehicles in Turkey were announced by President Recep Tayyip Erdoğan in November 2017. For this purpose, Turkey's Automobile Joint Venture Group (Togg) was launched on June 25, 2018, by Anadolu Group (19%), BMC (19%), Kök Group (19%), Turkcell (19%), Zorlu Holding (19%) and TOBB (5%). In September 2019, it was claimed that Kök Group would withdraw from the project. In October 2019, the company headquarters moved from Şişli, Istanbul, to Gebze, Kocaeli. The CEO of the company, Gürcan Karakaş, announced that the design of the SUV and sedan models will be completed in 2019, and they will go on sale in 2022. The SUV and sedan models of Togg were introduced at a press conference held on December 27, 2019. The body design work of Togg's SUV and sedan models were done by Turkish designer Murat Günak and the Italian design company Pininfarina.[6][10][11]

In 2021, Anadolu Group, Turkcell, and Vestel (part of Zorlu Holding) invested more money to increase the total capital from ₺150 million to almost ₺1 billion, and their share to about 23% each,[12] while those of BMC (Turkey) and TOBB increased to 23% and 8% respectively.[13]

Togg established a factory in Gemlik, Bursa for the production of electric cars with a cost of ₺22 billion. It was announced that project-based state aid would be given for the factory. Construction of the factory started on May 21, 2020. In August 2020, it was decided that the company would manufacture under the Togg brand. On December 18, 2021, Togg's new logo was introduced. Togg's international debut took place at the CES 2022 event in Las Vegas, Nevada, USA, on January 5, 2022.[10][14][15]

It is speculated that the first produced vehicles will be assigned to ambassadors of Turkey overseas and governors of Turkey domestically, to be used as official cars.[16]

Models

TOGG Models in Ankara

The two models, T10X and T10S, unveiled in December 2019, are both all-electric vehicles with 314 and 523 km (195 and 325 mi) range options (for the T10X). Togg plans to produce 5 different models by 2030. Also, the manufacturer aims to export one million vehicles to European countries by the end of the decade.[17]

NameType AnnouncementUnveilingProductionMotorImage
Togg T10XC-segment SUV 201927 December 201929 October, 2022Electric
Togg T10F

(likely name)

 C-segment SedanExpected in 2025
Togg T8CX

(likely name)

 C-segment Xcoupe 29 October 2022Expected in 2026
Togg T8X

(likely name)

 B-segment SUV To be announced By 2030
Togg 10V

(likely name)

 C-segment MPV

Production plant

Interior of the Togg T10X model at Zorlu Center in Istanbul
Togg T10X in Anadolu red
Togg T10X in Anadolu red during a presentation in Baku, Azerbaijan
Togg's previous logo (2018-2021)

Gemlik district of Bursa Province was chosen as the production plant site. It is part of 400 ha (990 acres) of land owned by the Turkish Armed Forces. The site was preferred for its proximity to a seaport, a free-trade zone and to suppliers. The construction cost of the production plant is budgeted at ₺ 22 billion (approx. US$1.2 billion). Employment of 4,323 people is planned at the production plant.[18] Annual production of 175,000 electric vehicles is planned,[19] but that may not be enough to avoid the risk to the economy of Turkey of increasing oil imports until 2040.[20] For the first stage, it is planned that 100 cars will be produced for the first time within the Togg production plan.

Suppliers

Commercial scale lithium production as a side product of boron is planned for 2022.[21] Togg has also entered into a joint venture with the Chinese battery company Farasis to manufacture lithium batteries for the car: the new 50/50 venture is called Siro, and will be built near Ankara.[22]

Economics

In June 2022, less than 1% of the cars sold in Turkey were electric.[23] As of July 2022 the special consumption tax(Turkish) – a sales tax on luxuries – at the start of Togg's sales in March 2023 has been proposed to be:

  • Up to 160 kW motor and price before tax under ₺700,000 - 10%
  • Up to 160 kW motor and price before tax over ₺700,000 - 45%
  • Over 160 kW motor and price before tax under ₺750,000 - 50%
  • Over 160 kW motor and price before tax over ₺750,000 - 60%

There is also an 20% value added tax.[24]

Lawsuit

In June 2021, Togg filed a complaint in order to obtain the domain name “togg.com”, which was previously purchased by someone else, and brought the issue to the World Intellectual Property Organization.[25] Togg, in their complaint, stated that the company was founded in 2018 to produce cars and the plaintiff does not have a factory yet but it unveiled plans for two electric vehicles in December 2019. In response, the defense said that the domain was bought in 2003 by a computer engineer named George Gould for the company named "The Office of George Gould", who sold his company and naming rights to another company in 2010,[26] and the domain is already redirected to the website of another company (tcbinc.com) which is the current owner of the disputed "togg.com" and provides computer infrastructure services.[27][28][29]

In September 2021, the complaint of Togg was rejected and ruled in favor of the domain registrant and found that the complaint was brought in bad faith (Reverse Domain Name Hijacking).[30][31][32] In the judgment, it was also stated that Togg was right in its complaint about name similarity, but it was concluded that the defendant bought the domain name in 2014, 4 years before Togg was founded, and therefore it was not possible to have bad intentions.[33][34][35]

See also

References

  1. ↑ https://www.marklines.com/en/statistics/flash_sales/automotive-sales-in-turkey-by-month
  2. 1 2 3 Dan Mihalascu (4 November 2022). "Turkey's National Carmaker TOGG Starts Production Of 2023 C SUV EV". insideevs.com.
  3. ↑ "Togg". www.TOGG.com.tr. Retrieved 2023-03-31.
  4. ↑ "Le Courrier du Sud | Turquie : TOGG lance le T10X, son premier modèle de série". Le Courrier du Sud (in French). Retrieved 2023-03-31.
  5. ↑ "TOGG Official Website". togg.com.tr. Retrieved 3 April 2020.
  6. 1 2 Jay Ramey (30 December 2019). "Turkey Bets on EVs with the Pininfarina-Designed TOGG". autoweek.com.
  7. ↑ "'A game changer': Türkiye inaugurates its first national car plant". TRT World. 30 October 2022.
  8. 1 2 "Fit for 55: zero CO2 emissions for new cars and vans in 2035". europarl.europa.eu. European Parliament. 14 February 2023.
  9. ↑ "2022 Production Statistics". www.oica.net. OICA. Retrieved 2023-04-08.
  10. 1 2 "Turkey's Togg makes int'l debut with all-electric 'smart' car at CES". dailysabah.com. Daily Sabah. 6 January 2022.
  11. ↑ Grundhoff, Stefan (13 April 2022). "Togg wants to turn electric cars into smart devices". Automotive Manufacturing Solutions. Retrieved 20 June 2022.
  12. ↑ "TOGG'un ortaklık yapısında değişim!". hthayat.haberturk.com (in Turkish). 2021-06-03. Retrieved 2022-08-05.
  13. ↑ "Yerli Otomobil TOGG ve Ortak Şirketler - Uzman Görüşü". GCM Yatırım (in Turkish). Retrieved 2022-11-08.
  14. ↑ "Turkey's domestically-produced car TOGG makes international debut at Las Vegas fair". anews.com.tr. 6 January 2022.
  15. ↑ "Turkiye's TOGG showcases all-electric 'smart' car in Las Vegas event". trtworld.com. TRT World. 6 January 2022.
  16. ↑ "Fabrikasının açılışı yapılan Togg ilk olarak büyükelçi ve valilere verilecek". Son Dakika (in Turkish). 2022-10-29. Retrieved 2023-05-14.
  17. ↑ Bourgeois, Christophe (2023-03-31). "Togg, une nouvelle marque turque". Journal Auto (in French). Retrieved 2023-03-31.
  18. ↑ "Yerli otomobil Gemlik'te üretilecek". Hürriyet (in Turkish). 27 December 2019. Retrieved 28 December 2019.
  19. ↑ "CEO of TOGG: "1st Turkish car's battery to be made indigenously"". Automotive Exports (in Turkish). 2021-03-21. Retrieved 2021-04-09.
  20. ↑ "Turkey Energy Outlook" (PDF).
  21. ↑ "Turkey's boron sales reach record $1 billion in 2021". www.aa.com.tr. Retrieved 2022-08-01.
  22. ↑ Kloosterman, Karin (2022-05-22). "Turkey's all electric Togg EV - Green Prophet". Retrieved 2022-07-09.
  23. ↑ "Automotive market expands in June". Hürriyet Daily News. Retrieved 2022-07-09.
  24. ↑ "Turkey - Corporate - Other taxes". taxsummaries.pwc.com. Retrieved 2022-07-09.
  25. ↑ "2021 - Harsh Statements About TOGG Suing 'togg.com'". News Text Area (in Turkish). 2021-09-16. Retrieved 2021-09-20.
  26. ↑ "TOGG internet alan adı için açtığı davayı kaybetti". euronews (in Turkish). 2021-09-16. Retrieved 2021-09-20.
  27. ↑ "TOGG'un 'alan' başvurusu reddedildi". hthayat.haberturk.com (in Turkish). 16 September 2021. Retrieved 2021-09-20.
  28. ↑ "WIPO Domain Name Decision: D2021-1949". www.wipo.int. Retrieved 2021-09-20.
  29. ↑ leventelmastas (2021-09-17). "Domestic Automobile TOGG Lost Its Case for Internet Domain Name in the USA". RayHaber | RaillyNews. Retrieved 2021-09-20.
  30. ↑ "Mahkemeden TOGG hakkında karar". www.cumhuriyet.com.tr (in Turkish). Retrieved 2021-09-20.
  31. ↑ archynewsy (2021-09-18). "Domestic car TOGG lost the international case". Archynewsy. Retrieved 2021-09-20.
  32. ↑ "'togg.com' İçin Dava Açan TOGG Hakkında Sert İfadeler: Hiçbir Şey Üretmiyor, Satmıyor ve Müşterisi Yok". Webtekno (in Turkish). Retrieved 2021-09-20.
  33. ↑ Silver, Elliot (2021-09-15). "RDNH Finding in TOGG.com UDRP". DomainInvesting.com. Retrieved 2021-09-20.
  34. ↑ Today, Newsy (2021-09-18). "Domestic car TOGG lost the international case". Newsy Today. Retrieved 2021-09-20.
  35. ↑ "TOGG found unfair in the lawsuit filed for the domain name "togg.com"". ESIZNEWS. 2021-09-16. Retrieved 2021-09-20.
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