"#thatPower"
Single by will.i.am featuring Justin Bieber
from the album #willpower
ReleasedMarch 18, 2013
RecordedFebruary 20, 2013
StudioMetropolis, London
Genre
Length4:39
Label
Songwriter(s)
Producer(s)
  • will.i.am
  • Verrigni
  • Damien Leroy
will.i.am singles chronology
"Scream & Shout"
(2012)		 "#thatPower"
(2013)		 "Crazy Kids"
(2013)
Justin Bieber singles chronology
"All Around the World"
(2013)		 "#thatPower"
(2013)		 "Lolly"
(2013)
Music video
"#thatPower" ft. Justin Bieber on YouTube

#thatPower is a song by American recording artist will.i.am, taken from his fourth studio album, #willpower. The song features Canadian singer Justin Bieber, who wrote the song alongside will.i.am, Verrigni, and Damien Leroy (DJ Ammo). The latter two also produced the song. "thatPOWER" was released in the United States and Canada on March 18, 2013, via Interscope Records, as the third single from the album. The song has since charted in several countries. A special version of the song is used for 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5's primetime sports block on IBC, AKTV.

Background

"#thatPower" was released on YouTube on March 15 and on iTunes on March 18.[2] The song made its radio premiere on Capital FM in the United Kingdom on March 15.[3] Will.i.am tweeted the cover art for the song on March 15.[4] The song was recorded on February 20, 2013, at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards.[3] The song was released to American Contemporary radio on March 26, 2013. The single sold 108,000 digital downloads in its first week of release.[5]

Composition

Will.i.am described "#thatPower" as up-tempo.[3] MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'".[6] According to The Hollywood Reporter, the song is club-oriented.[2]

Critical reception

"#thatPower" received mixed reviews from music critics. E.E. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song."[7] Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL."[8]

Music video

On March 21, will.i.am tweeted about how exhausting rehearsals for the video were.[9][10] On March 25, Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles.[11] The official video premiered on April 19, 2013.[12] An alternate "second screen" music video is available through an unlisted YouTube link when the song is tagged via Shazam. The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.

A special version was shot with National Basketball Association (NBA) players, including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony and Chris Bosh, to be used as the opening theme introduction for the 2013 NBA Playoffs television broadcasts on ABC and ESPN.[13] The video is also used at various commercial breaks throughout the broadcasts.

Live performances

will.i.am performed the track at Le Grand Journal on April 16, 2013, and it featured his backing dancers. Four days later, he performed the song on The Jonathan Ross Show, doing a similar performance. He performed the song on Dancing with the Stars results show on April 23, 2013, while Justin Bieber's solos played in the background in a video. On May 19, will.i.am and Bieber also performed the song live during the 2013 Billboard Music Awards, in Las Vegas.

Cover versions

A funk and soul-infused version of "#thatPower" was arranged, recorded and performed by Judith Hill, on the television singing competition show The Voice. The performance was held on May 27, 2013, and was broadcast live on NBC.[14] The studio-recorded version was digitally released during the same period.

Track listing

Digital download[15]
No.TitleLength
1."#thatPower" (featuring Justin Bieber)4:39
CD single[16]
No.TitleLength
1."#thatPower" (featuring Justin Bieber) (radio edit)4:01
2."#thatPower" (instrumental)4:39

Charts

Certifications

Region CertificationCertified units/sales
Australia (ARIA)[70] 2× Platinum 140,000^
Belgium (BEA)[71] Gold 15,000*
Denmark (IFPI Danmark)[72]
Streaming 		Platinum 1,800,000†
Germany (BVMI)[73] Gold 150,000‡
Italy (FIMI)[74] Platinum 30,000‡
Mexico (AMPROFON)[75] Platinum 60,000*
New Zealand (RMNZ)[76] Gold 7,500*
Sweden (GLF)[77] Platinum 40,000‡
United Kingdom (BPI)[78] Gold 400,000‡
United States — 1,018,369[79]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Region Date Format Label Ref.
Canada March 18, 2013 Digital download Universal Music [80]
United States Interscope Records [15]
March 26, 2013 Mainstream and rhythmic radio [81]
Germany March 29, 2013 Digital download Universal Music [82]
United Kingdom April 3, 2013 Mainstream radio Polydor Records
April 14, 2013 Digital download [83]
Germany April 26, 2013 CD single Universal Music [84]

References

  1. ↑ Copsey, Robert (April 16, 2013). "will.i.am ft. Justin Bieber: '#thatPOWER' - Single review". Digital Spy. Archived from the original on October 6, 2018. Retrieved October 6, 2018.
  2. 1 2 Brandle, Lars (March 18, 2013). "Justin Bieber, Will.i.am Collab '#THATPOWER' Hits the Web". The Hollywood Reporter. Archived from the original on March 21, 2013. Retrieved March 18, 2013.
  3. 1 2 3 "Will.i.am Premieres New Song '#ThatPower' Featuring Justin Bieber On Capital FM". Capital FM. March 15, 2013. Archived from the original on March 18, 2013. Retrieved March 19, 2013.
  4. ↑ will.i.am (March 15, 2013). "@iamwill status". Twitter. Archived from the original on October 13, 2013. Retrieved March 19, 2013.
  5. ↑ Caulfield, Keith (March 26, 2013). "Justin Timberlake Debuts At No. 1 On Billboard 200, Earns Third-Largest Digital Week Ever". The Hollywood Reporter. Archived from the original on March 31, 2013. Retrieved April 12, 2013.
  6. ↑ Vena, Jocelyn (March 15, 2013). "Justin Bieber, will.i.am's '#thatpower' Comes 'Alive' With New Track". MTV. Archived from the original on March 18, 2013. Retrieved March 19, 2013.
  7. ↑ Bradman, E. ""#thatPower" (CD Single)". Common Sense Media. Archived from the original on April 18, 2013. Retrieved April 30, 2013.
  8. ↑ Rosen, Jody (March 28, 2013). "Will.i.am feat. Justin Bieber: "#thatPower"". Rolling Stone. Archived from the original on August 28, 2016. Retrieved April 30, 2013.
  9. ↑ "Will.i.am Teases '#ThatPower' Music Video: "The World Isn't Ready"". Capital FM. March 21, 2013. Archived from the original on March 24, 2013. Retrieved April 12, 2013.
  10. ↑ Will.i.am (March 21, 2013). "@iamwill status update". Twitter. Archived from the original on March 4, 2014. Retrieved April 12, 2013.
  11. ↑ "Will.i.am Spotted Shooting '#ThatPower' Music Video In Los Angeles". Capital FM. March 25, 2013. Archived from the original on May 24, 2013. Retrieved April 12, 2013.
  12. ↑ Grossberg, Josh (April 19, 2013). "News/ Will.i.am and Justin Bieber's "#That Power" Video Hits the Web—Watch Now". E!. Archived from the original on April 22, 2013. Retrieved April 20, 2013.
  13. ↑ Cafardo, Ben (April 18, 2013). "NBA Playoffs to Exclusively Tip Off on ABC & ESPN". ESPNMediaZone.com. Archived from the original on April 24, 2013. Retrieved April 28, 2013.
  14. ↑ Kroll, Katy (May 29, 2013). "The Voice Recap: Judith Hill, Sarah Simmons Cut in Shocking Elimination". Rolling Stone. Archived from the original on June 19, 2017. Retrieved September 15, 2017.
  15. 1 2 "#thatPOWER (feat. Justin Bieber) - Single". iTunes US. Apple Inc. Archived from the original on March 20, 2013. Retrieved March 19, 2013.
  16. ↑ "That Power". Amazon.de. April 30, 2013. Archived from the original on June 15, 2013. Retrieved December 28, 2017.
  17. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER". ARIA Top 50 Singles. Retrieved April 8, 2013.
  18. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER" (in German). Ö3 Austria Top 40. Retrieved April 10, 2013.
  19. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER" (in Dutch). Ultratop 50. Retrieved April 5, 2013.
  20. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER" (in French). Ultratop 50. Retrieved April 5, 2013.
  21. ↑ "will.i.am Chart History (Canadian Hot 100)". Billboard. Retrieved 28 March 2013.
  22. ↑ "Justin Bieber Chart History (Canada CHR/Top 40)". Billboard. Retrieved July 4, 2021.
  23. ↑ "Justin Bieber Chart History (Canada Hot AC)". Billboard. Retrieved July 4, 2021.
  24. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 201315 into search.
  25. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER". Tracklisten. Retrieved April 10, 2013.
  26. ↑ "Will.i.am: #thatpower (feat. Justin Bieber)" (in Finnish). Musiikkituottajat. Retrieved May 12, 2013.
  27. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER" (in French). Les classement single. Retrieved April 10, 2013.
  28. ↑ "will.i.am feat. Justin Bieber – #thatPOWER" (in German). GfK Entertainment charts. Retrieved October 18, 2018.
  29. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  30. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  31. ↑ "Chart Track: Week 16, 2013". Irish Singles Chart.
  32. ↑ "Media Forest Week 15, 2013". Israeli Airplay Chart. Media Forest.
  33. ↑ "FIMI Charts - Justin Bieber". FIMI. Archived from the original on May 5, 2019. Retrieved August 25, 2021.
  34. ↑ "will.i.am Chart History (Japan Hot 100)". Billboard. Retrieved February 26, 2020.
  35. ↑ "Justin Bieber Chart History (Mexico Airplay)". Billboard. Archived from the original on February 28, 2022. Retrieved July 3, 2021.
  36. ↑ "Nederlandse Top 40 – week 21, 2013" (in Dutch). Dutch Top 40. Retrieved May 23, 2018.
  37. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER" (in Dutch). Single Top 100. Retrieved February 7, 2020.
  38. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER". Top 40 Singles. Retrieved April 1, 2013.
  39. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER". VG-lista. Retrieved May 12, 2013.
  40. ↑ "Airplay 100 – Cristi Nitzu | Kiss FM – July 22, 2013". Kiss FM. Archived from the original on January 27, 2018. Retrieved January 27, 2018. Note: User may scroll down the 'Podcasturi' menu to play or download the respective podcast.
  41. ↑ "Russia Airplay Chart for 2013-07-01." TopHit. Retrieved March 28, 2023.
  42. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  43. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER" Canciones Top 50. Retrieved April 10, 2013.
  44. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER". Singles Top 100. Retrieved May 20, 2013.
  45. ↑ "will.i.am feat. Justin Bieber – %23thatPOWER". Swiss Singles Chart. Retrieved April 10, 2013.
  46. ↑ "Official Singles Chart Top 100". Official Charts Company.
  47. ↑ "Official Dance Singles Chart Top 40". Official Charts Company.
  48. ↑ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company.
  49. ↑ "Ukraine Airplay Chart for 2013-06-24." TopHit. Retrieved March 28, 2023.
  50. ↑ "will.i.am Chart History (Hot 100)". Billboard. Retrieved March 28, 2013.
  51. ↑ "will.i.am Chart History (Dance Club Songs)". Billboard.
  52. ↑ "will.i.am Chart History (Hot Dance/Electronic Songs)". Billboard.
  53. ↑ "will.i.am Chart History (Pop Songs)". Billboard.
  54. ↑ "will.i.am Chart History (Rhythmic)". Billboard.
  55. ↑ "End Of Year Charts - Top 100 Singles 2013". ARIA. Archived from the original on January 7, 2014. Retrieved July 30, 2014.
  56. ↑ "JAAROVERZICHTEN 2013: Singles" (in Dutch). Ultratop (NL). Archived from the original on June 22, 2015. Retrieved July 30, 2014.
  57. ↑ "JAAROVERZICHTEN 2013: Dance" (in Dutch). Ultratop (NL). Archived from the original on April 1, 2019. Retrieved July 30, 2014.
  58. ↑ "RAPPORTS ANNUELS 2013: Singles" (in French). Ultratop (FR). Archived from the original on April 17, 2014. Retrieved July 30, 2014.
  59. ↑ "RAPPORTS ANNUELS 2013: Dance" (in French). Ultratop (FR). Archived from the original on April 5, 2019. Retrieved July 30, 2014.
  60. ↑ "Best of 2013: Canadian Hot 100". Prometheus Global Media. Archived from the original on December 19, 2013. Retrieved December 13, 2013.
  61. ↑ "Top de l'année Top Singles 2013" (in French). SNEP. Archived from the original on September 22, 2020. Retrieved September 7, 2020.
  62. ↑ "Top 100 Single-Jahrescharts". GfK Entertainment (in German). offiziellecharts.de. Archived from the original on May 9, 2015. Retrieved April 23, 2020.
  63. ↑ "Top 100-Jaaroverzicht van 2013". Dutch Top 40. Archived from the original on March 29, 2019. Retrieved October 15, 2019.
  64. ↑ "JAAROVERZICHTEN - SINGLE 2013" (in Dutch). dutchcharts.nl. Archived from the original on November 20, 2015. Retrieved July 30, 2014.
  65. ↑ "Russian Top Year-End Radio Hits (2013)". TopHit. Archived from the original on July 3, 2019. Retrieved August 10, 2019.
  66. ↑ "Årslista Singlar – År 2013" (in Swedish). Sverigetopplistan. Swedish Recording Industry Association. Archived from the original on November 29, 2014. Retrieved July 30, 2014.
  67. ↑ "End of Year 2013" (PDF). UKChartsPlus. Archived (PDF) from the original on July 14, 2014. Retrieved July 30, 2014.
  68. ↑ "Best of 2013 – Hot 100 Songs". Billboard.com. Archived from the original on August 17, 2021. Retrieved December 13, 2013.
  69. ↑ "Dance/Electronic Songs: 2013 Year-end". Billboard.com. Archived from the original on December 17, 2013. Retrieved July 30, 2014.
  70. ↑ "ARIA Charts – Accreditations – 2013 Singles" (PDF). Australian Recording Industry Association. Retrieved July 4, 2021.
  71. ↑ "Ultratop − Goud en Platina – singles 2014". Ultratop. Hung Medien.
  72. ↑ "Danish single certifications – will.i.am feat. Justin Bieber – ThatPower". IFPI Danmark. Retrieved July 3, 2021.
  73. ↑ "Gold-/Platin-Datenbank (Will.i.am feat. Justin Bieber; '#thatPOWER')" (in German). Bundesverband Musikindustrie. Retrieved May 15, 2018.
  74. ↑ "Italian single certifications – will.i.am feat. Justin Bieber – #thatPOWER" (in Italian). Federazione Industria Musicale Italiana.
  75. ↑ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved January 11, 2014. Type will.i.am feat. Justin Bieber in the box under the ARTISTA column heading and ThatPower in the box under the TÍTULO column heading.
  76. ↑ "New Zealand single certifications – will.i.am feat. Justin Bieber – ThatPower". Recorded Music NZ. Retrieved May 27, 2013.
  77. ↑ "Veckolista Singlar, vecka 30, 2013 | Sverigetopplistan" (in Swedish). Sverigetopplistan. Retrieved August 23, 2022.
  78. ↑ "British single certifications – will i am ft Justin Bieber – thatPOWER". British Phonographic Industry. Retrieved May 8, 2020.
  79. ↑ "Week Week Ending May 12, 2013. Songs: #Letdown". Chart Watch. Yahoo Music. May 15, 2013. Archived from the original on June 21, 2013. Retrieved May 16, 2013.
  80. ↑ "#ThatPower feat. Justin Bieber". Itunes.apple.com. Retrieved December 28, 2017.
  81. ↑ FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more! Archived June 2, 2013, at the Wayback Machine
  82. ↑ "Musicload - Home". Musicload.de. Archived from the original on March 5, 2016. Retrieved December 28, 2017.
  83. ↑ "Singles Release Diary". Digitalspy.com. February 4, 2006. Archived from the original on September 24, 2015. Retrieved December 28, 2017.
  84. ↑ "That Power". Amazon.de. April 30, 2013. Archived from the original on January 7, 2020. Retrieved December 28, 2017.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.