Valley Yellow Pages is owned by AGI Publishing, Inc., and is an independent Yellow Pages directory publisher serving 45 markets in Northern and Central California. An independent Yellow Pages publisher is a company that publishes Yellow Pages directories as alternatives to the local phone companies. The independent directories include similar headings and advertisements, and are distributed by the USPS to local households in the market areas.
Valley Yellow Pages is headquartered in Fresno, CA with employees throughout Northern and Central California.
History
AGI Publishing, Inc. was founded by three former Pacific Bell executives in 1985. It was established on the principle of bringing direct competition to the Yellow Pages marketplace. For years, utility companies held a monopoly on the marketplace. Valley Yellow Pages was created to provide consumers with a better product and advertisers with substantial advertising savings.
In 1987, AGI Publishing began operations as Valley Yellow Pages and established corporate offices in Fresno, California. The first directory, serving the communities of Fresno and Clovis, was published in 1988.
Directories
Valley Yellow Pages currently publishes the following 45 directories:
| Directory | Charter Year | Distribution |
|---|---|---|
| Auburn, Lincoln, Loomis, & Rocklin | 2001 | 65,700 |
| Bakersfield and Kern County Communities | 1989 | 151,800 |
| Butte County | 2002 | 46,200 |
| Calaveras, Tuolumne, & Western Alpine Counties | 2004 | 27,400 |
| Campbell, Los Gatos and Saratoga | 1999 | 47,300 |
| Contra Costa County Central | 1997 | 123,600 |
| Contra Costa County East | 2001 | 72,700 |
| Contra Costa County West | 2002 | 53,300 |
| Fairfield, Vacaville, Suisun City, & Dixon | 1994 | 65,600 |
| Fair Oaks, Folsom, Orangevale, & El Dorado Hills | 2001 | 56,200 |
| Fremont, Hayward, Castro Valley, Newark, and Union City | 1995 | 120,500 |
| Fresno-Clovis | 1988 | 136,200 |
| Glenn & Tehama Counties | 2004 | 18,700 |
| Grass Valley and Nevada City | 2003 | 25,600 |
| Kings and Tulare Counties | 1999 | 101,800 |
| Lake & Mendocino Counties | 2003 | 32,600 |
| Lassen and Plumas Counties | 2004 | 11,600 |
| Lodi & Galt | 2001 | 28,600 |
| Los Altos, Los Altos Hills, Mountain View, & Sunnyvale | 1998 | 49,600 |
| Madera, Kerman, & Firebaugh | 1999 | 24,400 |
| Marin County | 2003 | 63,200 |
| Merced & Mariposa Counties | 1998 | 50,400 |
| Monterey, Carmel, Salinas, & San Benito County | 2003 | 76,700 |
| Napa Valley | 2000 | 27,500 |
| Oakland, Alameda, Berkeley, Emeryville, & San Leandro | 1998 | 150,300 |
| Palo Alto, Redwood City, & Menlo Park | 2003 | 53,600 |
| Placerville, Cameron Park, Shingle Springs, & Pollock Pines | 2002 | 41,600 |
| Roseville & Citrus Heights | 2001 | 76,200 |
| Sacramento | 1991 | 252,200 |
| Sanger, Reedley, Selma, Dinuba, & Kingsburg | 1999 | 34,300 |
| San Jose & Santa Clara | 1998 | 235,400 |
| San Luis Obispo County | 2004 | 65,700 |
| San Mateo County Central | 2001 | 65,400 |
| San Mateo County North | 2001 | 44,600 |
| Santa Cruz County | 2003 | 55,100 |
| Santa Maria, Santa Ynez, & Lompoc | 2004 | 42,100 |
| Shasta, Siskiyou & Trinity, Counties | 2003 | 60,900 |
| Sonoma County | 2003 | 112,600 |
| Stanislaus County | 1990 | 121,000 |
| Stockton | 1993 | 70,400 |
| Tracy-Manteca | 1998 | 48,400 |
| Tri-Valley | 1996 | 75,600 |
| Vallejo, Benicia, American Canyon, and Mare Island | 2001 | 39,600 |
| Yolo County | 2000 | 28,700 |
| Yuba, Sutter, & Colusa Counties | 2001 | 39,600 |
MyYP.com
MyYP.com is Valley Yellow Pages' Internet Yellow Pages directory. It was launched in 2007. The Internet format allows advertisers to provide enhanced features to their listings that are not possible in the print format.