Early years

The station signed on in 1947 (1947). Its call sign was WWOL-FM, with its studios in Lackawanna. One of the station's early disc jockeys was Guy King, who later found fame under the name Tom Clay. Two others would start their own stations after runs at WWOL: Dan Lesniak launched WADV (now WYRK), while country musician Ramblin' Lou Schriver put 1300 WXRL on the air. Joey Reynolds also briefly worked at the station in the 1950s.

The station also held the call letters WWOR and WACJ. It changed call signs to WNYS in 1982 when it flipped to a Top 40/CHR format, later taking on the name "Hot 104 WNYS". During the Top 40/CHR years, the station employed the female comic and syndicated progressive talk host Stephanie Miller. Another employee of this era was Jay Thomas, who after his brief run at this station (and numerous others) found fame as a DJ, comedian, and actor.

Classic Hits and Oldies

The station changed formats and call letters in the autumn of 1986, switching to classic hits with the motto "Classic Hits 104.1, The All New WHTT". The station was one of the first to take the "classic hits" name in the United States, and did so due to the lack of a classic rock station in Buffalo after WGRQ (96.9 FM) switched to adult contemporary music. In May 1989, after 96.9 FM (which had the WRLT call letters at the time) went back to classic rock as WGRF, WHTT became an oldies music outlet playing hits from the 1950s, 1960s and early 1970s with the on air branding "Oldies 104". Danny Neaverth was the station's long-running morning host during the Oldies 104 era, with Tom Shannon hosting afternoon drive.

In the late 1980s, the call letters and format were also heard on sister AM station 1120 AM (now WBBF); through 2020, WBBF resumed simulcasting WHTT as a temporary measure to keep the AM station's signal occupied after a long-term lease was terminated, before breaking off from the simulcast again in 2021.

Adult Contemporary

By September 2003, the station, like many other oldies stations in the United States, had evolved into a classic hits format, playing a mix of Classic rock, Soft rock, R&B and Pop music hits from the mid-1960s through the 1970s. At this point, the station changed its slogan to "104.1 WHTT, The Greatest Hits Of All Time". In the autumn of 2004, the slogan was modified to "104.1 WHTT Buffalo's Greatest Hits." In November 2006, since its music library now progressed well into the 1980s, it changed yet again to "104.1 WHTT, Buffalo's Best Mix."

The move was carefully timed as the station imaged itself as more of an adult contemporary station as the two AC outlets in Buffalo, WJYE and WTSS, both changed to full-time Christmas music in November and WHTT historically has not. It instead opted for one Christmas song per hour from the day after Thanksgiving up through a few days before Christmas, then increasing to all-Christmas music for the last week before the holiday.

In addition, WHTT added many artists who are staples of the Adult Contemporary format, such as Madonna, Wilson Phillips, Don Henley, and Sheryl Crow to its playlist while keeping a large amount of 1965–1985 music in rotation, thus shifting towards a gold-based AC.

In late February 2007, WHTT switched to Adult contemporary/Adult hits and changed its on-air branding to "Mix 104.1", adding current and recent hits from artists such as Kelly Clarkson, Maroon 5, The Goo Goo Dolls, Carrie Underwood and Avril Lavigne, while continuing to phase out 1960s and 1970s music. The station also introduced a brand-new logo. Some of the oldies music was displaced to WGRF. Most of the staff was retained, with Val Townsend coming from WEDG as the afternoon jock to eventually replace longtime jock Harv Moore being the only notable change in the transition.

Return to Classic Hits

However, by October 2007, since ratings for the new "Mix" format had fallen somewhat dramatically since its debut, late 1960s and 1970s music slowly returned to WHTT's playlist while current material was reduced back to one song per hour. As of April 2008, the top 8 songs in WHTT's top 100 playlist were all current hits, but rest of the top 100 songs were all songs from the 1970s through the 1990s. By July 2008, the current hits had mostly disappeared from the station's playlist and the station increased its focus on music from the 1970s and 1980s and returned to the playlist several songs from the 1960s, similar to the "Buffalo's Greatest Hits" time period, although it maintains the "Mix" branding. This left WJYE and CHRE-FM as the only adult contemporary radio stations in Buffalo, New York.

The station alternated back and forth; by October 2008, the current hits had regained some prominence. By early 2009, the playlist had evolved back into a programming format nearly identical to the first days as 'Mix.' Later in 2009, the station shifted back toward mostly 1980s music, with current hits getting played two times per hour.

On August 10, 2009, after much insistence from listeners, WHTT officially switched back to its classic hits format, changing its slogan to the late 1980s-era "Classic Hits 104.1 WHTT" and adopting its early-2000s format of 1960s, 1970s and early-mid-1980s music.^[2][3] The move created a marked improvement in the station's ratings.

Air Personalities

Midday jock Val Townsend was removed (but later brought back for a weekend shift), but the rest of the staff was retained in the change. Rounding out the weekends are Brian J Walker and Mike Jacobs. The current weekday staff consists of morning host Bill Lacy, midday jock Heather Perry (voicetracked from WWLI in Providence, Rhode Island), and music director/afternoon host Joe Siragusa. Lacy is slated to retire in May 2022.^[4]

The station's syndicated lineup of John Tesh, Steve Goddard (eventually replaced with the returning Tom Kent) and Beatle Brunch remains intact as of 2017; Backtrax USA later moved from WTSS to WHTT in the early 2010s.