Wave One: 2001

This initial wave introduced the What's Her Face concept with the release of Four Dolls:

Glam, as her name implies, is the fashionista of the group. She has the palest skin of the Dolls in the line. The first edition "Glam" had changeable hot pink and blue wigs, and wore a reversible zebra-print mini skirt, (a possible reason for the addition of the molded panties later) and silver platform boots.

Sweet has the most artistic personality, and usually wears pink. Her debut edition had a bright red waist length wig, and a yellow wig with pigtails.

Hip likes music, and has a medium complexion. She had a medium-length, side-parted green wig and a pink wig with pigtails, and she wore bell-bottoms/capris and a reversible T-Shirt.

Cool is the sporty girl. She has the darkest skin of the Dolls in the line. She had a long straight orange wig with bangs and a purple wig tied in low pigtails. "Cool" wore an ensemble of a T-shirt and cargos that shortened to hot pants.

"Head 2 Toe" Dolls: 2002

In 2002, Mattel expanded on the line with the "Head 2 Toe" What's Her Face Dolls. The same four characters were revisited with new looks and a few new gimmicks. The "Head 2 Toe" Dolls each came with only one wig, but it was streaked with contrasting colors that changed with the application of cold water. The Dolls' change-around clothing were all made with washable fabrics, so that the same markers used to decorate her face could be used to draw designs on her clothing as well.

The line consisted of:

• "City Glam" in yellow snakeskin pants
• "School Hip" in a red vinyl slacks and T-shirt outfit
• "Party Sweet" whose pink party gear included a floor-length ball gown skirt

and

• "Beach Cool", in a pink bikini with blue cover up skirt.

Later in the year, extra editions of two of the characters, "Evening Out Glam" in a reversible blue-to-pink mini dress and "Shopping Sweet" in trendy capris and bustier top, arrived as case refreshers.

"What's Her Look": 2003

The "What's Her Look" line of 2003 seemed to have experienced a very limited release, and was the last line available in the United States. Glam, Hip, Sweet and Cool were now known as Wild, Retro, Fresh, and Chic respectively. These Dolls were about an inch taller, and much slimmer than their predecessors, though still with the large flat feet. In addition to their simple outfit and their single, glitter-streaked wig, these Dolls also came with a multi-patterned tube of stretchy fabric and a pair of scissors. The tube could be cut and customized into any number of unique clothing items for the Doll.

Fab Faces

A fourth wave of What's Her Face Dolls were marketed in Europe and South America after the cancellation of the line in the United States. These Dolls, called "Fab Faces" (a name which was later used for a line of "My Scene" Barbie-related dolls), were seen at the New York Toy Fair in 2003, and appeared in the Mattel 2003 Toy Catalog, but were thought for a time to be unreleased. Instead of the stamps and markers used for previous lines, these Dolls had a traditionally painted face, and came with three different snap-on face masks sporting different expressions. By pushing a button on the back of the Doll's head, You could change the color and position of her eyes, much like the famous Blythe doll. The "Fab Faces" Dolls had added articulation at the elbows and knees, and an improved hip joint that allowed them to cross their legs when seated. They each came with two streaked wigs, and their costumes could be decorated by using small button-like beads to add rows of lace, fur, or fringe. Only three "Fab Faces" Dolls were produced, called "Twinkle Eyes", "Dreamy Eyes", and "Stylin' Eyes". There was no dark-skinned Doll available.

Unreleased Items

In the 2003 Mattel Toy Catalog, alongside the "What's Her Look!" and "Fab Faces" waves of What's Her Face dolls, there was a refreshed line of "Original" What's Her Face dolls featured. These dolls were not commercially released. The Four Dolls aren't named in the text, but they correspond visually to Hip, Glam, Cool, and Sweet, while having all-new styles of wigs, outfits, and accessories. Also unreleased accessory packs for this discontinued wave included a wig 2-Pack, a pack of replacement markers and face stamps (similar to a released item from the "What's Her Look!" wave), and a single extra fashion with shoes. As mentioned below, a member of the "What's Her Baby!" line-up, "Stylin' Steps", was deleted from the assortment after similarly appearing in the 2003 Mattel Catalog.

Clothing

As the line is meant to spark creativity in young children, most of the clothes are customizable in some manner. The clothing worn by the First Edition 2001 Dolls were reversible, or changeable by adding or removing pieces (extra Pants Legs, for example). The 2002 "Head 2 Toe" Dolls' clothing got even more creative: not only did the clothing transform, they were made of materials that could be drawn on and decorated, much like the Doll's faces. A line of Four Extra Outfits were also available, including Pajamas, a Raincoat and Boots, a Swimsuit, and a Silver Party Dress, all of which could be customized and cleaned over and over. The 2003 "What's Her Look" Dolls (who wore painted-on bikinis) went even further with the customization possibilities: in addition to one simple outfit, they came with a long, multi-patterned tube of fabric and a pair of scissors. These tubes could be cut into any number of unique tank tops and dresses and skirts for the Dolls. A few other doll lines can share most clothing with What's Her Face, including:

• Wee 3 Friends
• Bratz Boyz (female Bratz cannot wear the same size clothes, however)
• Teen Skipper

Some Barbie clothes (particularly shirts) can loosely fit as well.

Gift Sets

There were also two special edition Gift Sets: "What A Day!", a Christmas Themed Set in 2001, that came with three wigs and three changes of clothing, and "What's Her Adventure" from 2002, a Safari-inspired Set, that came with a re-arrangeable "Whatever" Pet. Both of these Gift Sets were available with either a dark-skinned or light-skinned "What's Her Face" Doll. Also released was a "What's Her Face" CD-ROM where the user can play as Hip, Glam, Cool and Sweet, the user can choose clothing, locations, music, moves sound effects and props.