The Women's Choice Award is an American marketing research company which conducts research and national surveys exclusively to women. Founded by Delia Passi in 2011, former publisher of Working Woman and Working Mother magazines.[1][2]

Market research

The Women's Choice Award conducts marketing research surveys using its own proprietary database of women consumers and evaluates other quantitative data, depending on the award category. The company also relies on research conducted in partnership with the Wharton School of Business on what drives the consumer experience for women vs. men. The research was the first-ever gender-based customer satisfaction study.[3]

The Women's Choice Award donates 50 cents to charity for every woman who completes a survey on its website.[2][4] Organizations receiving support from the company have included Women in Distress,[3] American Heart Association, Michael Bolton Charities, Lolly's Locks, and the Children's Miracle Network. The beneficiary of the Women's Choice Award Show in 2017 was I am That Girl.[5]

Awards

On May 17, 2017, the company launched the inaugural Women's Choice Award Show in Los Angeles, CA. The event was hosted by television journalist Meredith Vieira.[6] Sharon Stone received the first Icon Award.[7][5] Other award recipients included Meryl Davis, Alicia Garza, Yvonne Cagle, and Jennifer Pozner.[8][9]

Categories

Referencing

  1. ↑ Lombardi, Kate Stone (December 9, 2001). "As a Magazine Folds, a New Venture Begins". The New York Times. ISSN 0362-4331. Retrieved January 23, 2019.
  2. 1 2 "Hollywood company launches". tribunedigital-sunsentinel. Retrieved February 1, 2019.
  3. 1 2 "Reaching Women". South Florida Business And Wealth. Retrieved February 1, 2019.
  4. ↑ Sentinel, Doreen Hemlock, Sun. "Hollywood company launches "Women's Choice Award" to help female shoppers". Sun-Sentinel. Retrieved January 31, 2019.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. 1 2 Desk, Movies News. "Sharon Stone to Be Honored with the Icon Award at 2017 Women's Choice Award Show". Retrieved February 1, 2019.
  6. ↑ "Meredith Vieira opens up about hosting the 'Women's Choice Award Show'". TODAY.com. Retrieved February 1, 2019.
  7. ↑ "Sharon Stone radiates beauty at Women's Choice Awards". May 19, 2017.
  8. ↑ "Stars Attend Women's Choice Awards Show". Look to the Stars. May 29, 2017. Retrieved January 31, 2019.
  9. ↑ BWW News Desk. "Recording Artist Deborah Cox to Serve as Women's Choice Award Show Special Correspondent". BroadwayWorld.com. Retrieved January 31, 2019.
  10. ↑ "Community Healthcare System hospitals receive 2018 Women's Choice Awards | Gary/Chicago Crusader". chicagocrusader.com. February 22, 2018. Retrieved February 1, 2019.
  11. ↑ Hospital, Community Contributor Silver Cross. "Silver Cross Earns 4 Women's Choice Awards for 2018: Patient Safety, Bariatric Surgery, Obstetrics and Heart Care". Daily Southtown. Retrieved February 1, 2019. {{cite news}}: |first= has generic name (help)
  12. ↑ Haefner, Morgan. "Top 27 hospitals for women's healthcare". beckershospitalreview.com. Retrieved February 1, 2019.
  13. ↑ "Women's Choice Award For Advisors". fa-mag.com. Retrieved February 1, 2019.
  14. ↑ "2017 Women's Choice Award goes to eos – Drug Store News". Drug Store News. May 31, 2017. Retrieved February 1, 2019.
  15. ↑ "Hertz Rental Car Honored with Women's Choice Award | Hertz". www.hertz.com. Retrieved February 1, 2019.
  16. ↑ "Cedarville named one of the best colleges for women". beavercreekchamber.org. Retrieved February 1, 2019.
  17. ↑ News, Truckers. "Waste Management wins Women's Choice award". Retrieved February 1, 2019. {{cite news}}: |last= has generic name (help)
  18. ↑ Newswire, PR. "Grainger gains Women's Choice Award recognition". Daily Herald. Retrieved February 1, 2019.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.