Ad Lib

Category	Display
Designer(s)	Freeman Craw
Foundry	ATF
Date released	1961
Sample

Ad Lib is a decorative typeface that was designed in 1961 by Freeman Craw for American Type Founders. It was extremely popular from the early- to mid-1960s, and is often used today to evoke that era.^[1]

The typeface is known for its square counters a-la the 60's. A SoftMaker version of this font has straighter edges for glyphs.

Notable examples of Ad Lib usage

• Ad Lib was used for Felix the Cat episode titles.
• Ad Lib was used for episode titles and "Same Bat Time, Same Bat Channel" text overlays on the 1960s Batman television series.
• Ad Lib was used in the 1971 film Willy Wonka and the Chocolate Factory on the Augustus Gloop number.
• Ad Lib was used in the 1976 film The Bad News Bears.
• Ad Lib was used in the Pink Panther titles, as well as in the credits of the Looney Tunes shorts that DePatie-Freleng Enterprises produced from 1964 to 1967.
• Ad Lib was used in the 1982-1983 TV series Meatballs & Spaghetti.
• Ad Lib was used in the 1982 animated film The Grinch Grinches the Cat in the Hat.
• Ad Lib was used in film credits, such as The Outrage, A Guide for the Married Man, Clueless, Jay and Silent Bob Strike Back and A Man Called Dagger.
• Ad Lib was used as the font to display scores on the television screen and for the logo on the first season of the 1996-99 version of The Dating Game.
• Ad Lib was used for the titles of the television series Night Gallery which ran from 1970 to 1973.
• Ad Lib was used for in the 1967 film In The Heat of the Night and the 1988 TV series based in the film.
• Ad Lib was used in the closing credits for Masha and the Bear.
• Ad Lib was used in the episode title cards for A Pup Named Scooby-Doo and Yo Yogi!
• Ad Lib and Banco are used in the logo for the Disney animated series Darkwing Duck.
• Ad Lib was used once in the Courage the Cowardly Dog episode "Journey to the Center of Nowhere" for the episode's title card.
• Ad Lib is used on the cover of the Nirvana live album From the Muddy Banks of the Wishkah.
• Ad Lib was used on most Animaniacs tie-in merchandise.
• Ad Lib is also used in the opening and closing credits of the animated series American Dad!.
• Ad Lib is used for the title of Tyler Perry's Assisted Living
• Ad Lib was used in the logo of the website Rotten Tomatoes prior to 2018.
• Ad Lib was used throughout the Worms video game franchise, up until Worms Ultimate Mayhem.
• Ad Lib was used in signage around Nickelodeon Studios alternately with the network's "Balloon" font.
• Ad Lib was featured on the boxes of the 1996 MGM/UA reissue of Pee-wee's Playhouse.
• Ad Lib was the dialogue font used in PokéPark Wii: Pikachu's Adventure, PokéPark 2: Wonders Beyond, and Luigi's Mansion 3.
• Ad Lib was used on the title cards for children's show Maggie and the Ferocious Beast.
• Ad Lib was used in the closing credits of some 90's Sesame Street home videos during the Around the Corner Era.
• Ad Lib was used in The Wiggles TV series and home videos from 1997 to 2001.
• Ad Lib was used as the logo of the English TV series That'll Teach 'Em.
• Ad Lib was used for part of the title of the Soft Serve Cyclone menu item from the American restaurant chain Friendly's.
• Ad Lib was used in the closing credits of Sabrina: The Animated Series.
• Ad Lib was used in the logo for the Mighty Mighty Bosstones (and often on their album covers).
• Ad Lib was used in print ads for Chuck E. Cheese in 1999.
• Ad Lib was used in Foster's Home for Imaginary Friends in the episode "Frankie My Dear" for a fictional restaurant dubbed "Futurpoup", which translates to "Poop of the future".
• Ad Lib was used in A-Z Animal Dictionaries.
• Ad Lib was used on the cover of The Beatles' Second Album.
• Ad Lib was used on the Monkees DVD box sets in 2003.

References

External links

• Media related to Ad Lib (typeface) at Wikimedia Commons