 | |
| Product type | Laundry detergent |
|---|---|
| Owner | RSPL Limited (RSPL)[1] |
| Introduced | 1987 |
| Website | ghadimachinewash |
Ghadi Detergent powder is a detergent manufactured by RSPL Limited (RSPL), a Kanpur based company with a net worth of more than 8,000 crore as a diversified conglomerate in India. The detergent brand was founded by Muralidhar Gyanchandani (Chairman RSPL Group) and Bimal Kumar Gyanchandani (Vice Chairman) in 1988. When Ghadi was launched, market was already dominated by big brands like Surf and Nirma.
References
- http://articles.economictimes.indiatimes.com/2012-01-15/news/30627880_1_detergents-powder-business-vegetable-oils
- http://strategicmoves.wordpress.com/2011/01/04/ghari-detergent-did-the-nirma-act/
- http://branddesignconsultants.wordpress.com/2011/06/14/revamp-of-ghari-deteregent-rejuvenation-of-a-mass-brand/
External links
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