Metrica
TypePrivately owned
IndustryPR Measurement

Media Analysis
Media Evaluation
Content Analysis
PR Planning
Reputation management

Market Research
Founded1993
Headquarters140 Old Street, EC1V 9BJ London, UK
United States
Australia
Area served
Worldwide
Key people
Richard Bagnall, (Managing Director)
Paul Hender, (Media Analysis Director)
Kristin Wadge, (Business Strategy Director)
Michael Ishmael, (IT Director)
Jason Weekes, (Director of Business Development)
Number of employees
200+
ParentThe Gorkana Group
Websitewww.metrica.net

Metrica was a global media analysis, media evaluation and PR planning consultancy that became part of the Gorkana group which is now owned by Cision. Headquartered in London, Metrica was founded in 1993. The company worked in the fields of reputation management, public relations measurement and content analysis. Metrica is part of The Gorkana Group, which incorporated Durrants, Gorkana and Metrica.

History

Metrica was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company was run by Managing Director Richard Bagnall and Media Analysis Director Paul Hender.

Metrica's Head Office was on Old Street close to the Silicon Roundabout in East London's Tech City. The company employed over 200 staff and consultants across the globe and is retained by more than 150 organisations.

In October 2009, Metrica was acquired by Exponent Private Equity, into the fund which already owned Durrants, a provider of media monitoring services.[1] In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists.[2] The three companies together formed The Gorkana Group to reenergise the pr services tool sector.

On 22 November 2010, Gorkana Group announced it has taken a stake in Brighton-based social media monitoring company Brandwatch.[3]

In October 2014, Gorkana Group was sold to Cision in a deal reported to be worth £200 million. [4][5][6][7]

Services

Metrica specialised in analysing and measuring all forms of media, including broadcast, print, online, social media & CGM (Consumer Generated Media).

Metrica offered the following services: media evaluation, social media monitoring, Social media measurement and evaluation, PR planning, market research and communications evaluation consultancy.

Membership

Metrica was a founding member of The International Association for Measurement and Evaluation of Communication (AMEC), the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.

References

  1. ↑ PR Week UK, 26 October 2009
  2. ↑ Telegraph.co.uk, 8 April 2010
  3. ↑ Yahoo! Finance, 22 November 2010
  4. ↑ "Cision continues acquisition spree and snaps up Gorkana". www.prweek.com. Retrieved 19 November 2023.
  5. ↑ Javed, Ayesha. "GTCR-Backed Company Acquires Gorkana". www.penews.com. Retrieved 19 November 2023.
  6. ↑ Wallace, Tim (22 October 2014). "Media company Gorkana sold to Cision for £200m". CityAM. Retrieved 19 November 2023.
  7. ↑ "Exponent sells Gorkana Group to Cision". Exponent. Retrieved 19 November 2023.
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