Rock & Roll Strategy
Studio album by
38 Special
ReleasedSeptember 1988
Recorded1987-1988
GenreSouthern rock, adult contemporary
Length50:58
LabelA&M
ProducerRodney Mills
38 Special chronology
Flashback: The Best of 38 Special
(1987)		 Rock & Roll Strategy
(1988)		 Bone Against Steel
(1991)
Professional ratings
Review scores
SourceRating
AllMusic[1]
The Rolling Stone Album Guide[2]

Rock & Roll Strategy is the eighth studio album by the southern rock band 38 Special, released in 1988.[2] It was their final album for long-time label A&M Records. The album contained the group's last top 10 hit, "Second Chance", which peaked at No. 6 on the Billboard Hot 100 singles chart.

Production

The album was the first with vocalist and keyboard player Max Carl, who wrote "Little Sheba", about women wrestling in jello.[3]

Track listing

  1. "Rock & Roll Strategy" (Max Carl, Donnie Van Zant) – 4:34
  2. "What's It to Ya?" (Robert White Johnson, Michael Lunn, Van Zant) – 4:30
  3. "Little Sheba" (Carl) – 4:54
  4. "Comin' Down Tonight" (Carl, Jeff Carlisi, Johnson, Van Zant) – 4:26
  5. "Midnight Magic" (Mark Baker, Carlisi, Cal Curtis, Johnson, Van Zant) – 4:21
  6. "Second Chance" (Carl, Carlisi, Curtis) – 5:04
  7. "Hot 'Lanta" (Carl) – 5:42
  8. "Never Be Lonely" (Carl, Danny Chauncey) – 4:39
  9. "Chattahoochee" (Johnson, Lunn, Van Zant) – 4:11
  10. "Innocent Eyes" (Carl, Carlisi, Chauncey) – 4:17
  11. "Love Strikes" (Carlisi, Johnson, Van Zant) – 4:31

Personnel

.38 Special

Additional musicians

Production

  • Rodney Mills – producer, engineer, mixing
  • Edd Miller – engineer, mixing
  • Thom "TK" Kidd – mix assistant
  • Bob Ludwig – mastering
  • Mark Rogers – production coordination
  • Norman Moore – art direction, design
  • Chris Cuffaro – photography

Studios

  • Recorded at Soundscape Studios (Atlanta, Georgia).
  • Mixed at Cheshire Recording Studios (Atlanta, Georgia).
  • Mastered at Masterdisk (New York City, New York).

Charts

Chart (1988) Peak
position
US Billboard 200 61

Singles

Year Single Chart Position
1988 "Little Sheba" US Album Rock Tracks 15
"Rock & Roll Strategy" 5
US Billboard Hot 100 67
1989 "Comin' Down Tonight" 67
"Second Chance" 6
US Adult Contemporary 1
US Album Rock Tracks 2

References

  1. ↑ Rock & Roll Strategy at AllMusic
  2. 1 2 The Rolling Stone Album Guide. Random House. 1992. p. 702.
  3. ↑ Snider, Eric (10 Mar 1989). ".38 Special Keeps Its Southern Style". Weekend. St. Petersburg Times. p. 24.
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