| Editor-in-chief | Martin H. Wiggers | 
|---|---|
| Frequency | semi-annual | 
| Publisher | Andechser Studienkreis | 
| Total circulation | 1,000[1] | 
| First issue | 1998 | 
| Final issue | 2003 | 
| Country | Germany, Switzerland | 
| Based in | Munich, St. Gallen | 
| Language | German | 
| ISSN | 1436-5812 | 
The magazine Strategische Unternehmensführung (English: Strategic Management or Strategic Leadership) was established in 1998. It was published semi-annual in Munich and St. Gallen. It featured articles on strategic leadership and management through the eyes of economic science, business research, and business practice. The editor-in-chief was Martin H. Wiggers. The magazine was published by the Andechser Studienkreis.[2] Up from the second issue the magazine was printed on yellow paper. So the slogan became “Knowledge Is Yellow”.[1] The last issue was published in 2003.
Content
The magazine Strategische Unternehmensführung featured articles on Strategic Leadership and Management. They took a critical look beside the mainstream by the view of business science, business research, and business practice. The topics were for example:
- Balanced Scorecard[3]
 - The Error Of The 'Faster, Cheaper Better' (German: Der Irrtum des 'Faster Cheaper Better')[4]
 - Economic Globalization (German: Globalisierung)[5]
 - Shareholder Value[6]
 
Authors and readers
The magazine's writers were for example:
- Werner Kirsch[7]
 - Michael Mirow[8]
 - George W. Stroke[4]
 - Martin H. Wiggers[9]
 
The magazine was read from business executives, the board of directors of companies listed in the DAX, politicians of the Bavarian Government, and many others.[1]
References
- 1 2 3 Strategische Unternehmensführung No 1, 2002. München, St. Gallen 2002, ISSN 1436-5812
 - ↑ German National Bibliotheque
 - ↑ Strategische Unternehmensführung No 2, 2002. München, St. Gallen 2002, ISSN 1436-5812
 - 1 2 Strategische Unternehmensführung No 1, 2003. München, St. Gallen 2003, ISSN 1436-5812
 - ↑ Strategische Unternehmensführung No 1, 1998. München, St. Gallen 1998, ISSN 1436-5812
 - ↑ Strategische Unternehmensführung No 2, 2000. München, St. Gallen 2000, ISSN 1436-5812
 - ↑ Strategische Unternehmensführung No 1, 1999. München, St. Gallen 1999, ISSN 1436-5812
 - ↑ Strategische Unternehmensführung No 2, 1998. München, St. Gallen 1998, ISSN 1436-5812
 - ↑ Strategische Unternehmensführung No 1, 2000. München, St. Gallen 2000, ISSN 1436-5812