+Beryll
TypePrivate
IndustryFashion accessories
FoundedSanta Monica, California, United States (2006)
FounderSigmar Berg
Number of locations
500+ outlets
Key people
Sigmar Berg – Chief Designer
ProductsLuxury goods, designer sunglasses
Websiteberyll.com

+Beryll is a luxury accessory company based in Los Angeles, California, United States.[1] They specialize in designer sunglasses and other lifestyle accessories such as clothes. It has a flagship store in Santa Monica, and is sold at approximately 500 other outlets.[1]

Overview

+Beryll was founded in 2006 by Sigmar Berg in Los Angeles, California. Berg (born 1975), an Austrian-born painter, photographer,[2] and fashion designer, had moved to Los Angeles in 2006 with his family. Trained as an architect,[3] he soon began designing accessories in his Santa Monica studio.[2] He originally focused hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[4]

Sigmar is "largely influenced by his European roots," and in particular the architecture style of Bauhaus.[4] His products tend to be unisex, and also incorporate styles of Southern California.[4] The brand uses a crew of "artisan workers" to craft its products.[3]

The company has a flagship store in Santa Monica, California. Originally by-appointment only,[1] it later opened to the general public.[5] The brand is also sold at over 500 stores[4] such as Henri Bendel, Maxfield, Barney's, and Fred Segal.[1]

According to the brand, its products have been worn by celebrities like Angelina Jolie, Brad Pitt, David LaChapelle, Drew Barrymore, Lenny Kravitz, Katie Holmes, Kevin Dillon,[1] Steven Tyler, Robert De Niro, Kim Basinger, Nicolas Cage and others.[5] Kristin Cavallari wore the Beryll "Air" sunglasses on The Hills Season 6 Ep.1.[6] Other sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[4] Sharon Stone, and Demi Moore.[7]

References

  1. 1 2 3 4 5 6 Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. Retrieved March 12, 2013.
  2. 1 2 Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective". Los Angeles Times. Retrieved March 12, 2013.
  3. 1 2 Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Archived from the original on December 3, 2013. Retrieved March 12, 2013.
  4. 1 2 3 4 5 Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Archived from the original on April 11, 2013.
  5. 1 2 "+Beryll Opens First Flagship Store". Luxe In A City: Curated Luxury. Archived from the original on June 25, 2012. Retrieved March 12, 2013.
  6. ↑ "Kristin Cavallari Sunglasses". Celebrity Sunglasses Finder. Archived from the original on March 28, 2013. Retrieved March 12, 2013.
  7. ↑ "Veronica's Vacation Gear: Beryll's Kelly Sunglasses". Travel Expert.com – California. Archived from the original on April 10, 2013. Retrieved March 12, 2013.
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