The London Sevens (also known as England Sevens) was a rugby union sevens tournament, the seventh of eight Cup tournaments in the 2009–10 IRB Sevens World Series. The 2010 competition was held at Twickenham Stadium between 22 May and 23 May. Australia won the tournament with a 19–14 victory over South Africa in the final. South Africa had beaten Samoa in the semifinals, ending a three-tournament winning streak for the Samoans. New Zealand captured the Plate, Canada won the Bowl, and Kenya won the Shield.
Format
The tournament, as in all 16-team IRB Sevens events, consisted of four round-robin pools of four teams. All sixteen teams progressed to the knockout stage. The top two teams from each group progressed to quarter-finals in the main competition, with the winners of those quarter-finals competing in cup semi-finals and the losers competing in plate semi-finals. The bottom two teams from each group progressed to quarter-finals in the consolation competition, with the winners of those quarter-finals competing in bowl semi-finals and the losers competing in shield semi-finals.
Teams
Pool stages
Pool A
Team Pld W D L PF PA +/- Pts 
Argentina3 2 0 1 55 24 31 7 
Samoa3 2 0 1 89 28 61 7 
Italy3 1 0 2 17 84 −67 5 
United States3 1 0 2 42 67 −25 5
| Date | Team 1 | Score | Team 2 |
| 2010-05-22 | Samoa |
38–14 | United States |
| 2010-05-22 | Argentina |
29–0 | Italy |
| 2010-05-22 | Samoa |
41–0 | Italy |
| 2010-05-22 | United States |
14–12 | Argentina |
| 2010-05-22 | Samoa |
10–14 | Argentina |
| 2010-05-22 | United States |
14–17 | Italy |
Pool B
Team Pld W D L PF PA +/- Pts 
New Zealand3 2 1 0 97 36 61 8 
Wales3 2 0 1 41 62 −21 7 
Kenya3 1 1 1 43 56 −3 6 
Portugal3 0 0 3 39 66 −27 3
| Date | Team 1 | Score | Team 2 |
| 2010-05-22 | New Zealand |
43–5 | Wales |
| 2010-05-22 | Kenya |
17–15 | Portugal |
| 2010-05-22 | New Zealand |
35–12 | Portugal |
| 2010-05-22 | Wales |
22–7 | Kenya |
| 2010-05-22 | New Zealand |
19–19 | Kenya |
| 2010-05-22 | Wales |
14–12 | Portugal |
Pool C
Team Pld W D L PF PA +/- Pts 
South Africa3 2 1 0 83 33 50 8 
Fiji3 2 1 0 78 54 24 8 .svg.png.webp)
Canada3 1 0 2 45 76 −31 5 
France3 0 0 3 31 74 −43 3
| Date | Team 1 | Score | Team 2 |
| 2010-05-22 | Fiji |
28–19 | Canada |
| 2010-05-22 | South Africa |
19–12 | France |
| 2010-05-22 | Fiji |
29–14 | France |
| 2010-05-22 | South Africa |
43–0 | Canada |
| 2010-05-22 | Fiji |
21–21 | South Africa |
| 2010-05-22 | Canada |
26–5 | France |
Pool D
Team Pld W D L PF PA +/- Pts .svg.png.webp)
Australia3 3 0 0 128 22 106 9 
England3 2 0 1 70 53 17 7 
Scotland3 1 0 2 51 86 −35 5 
Russia3 0 0 3 12 100 −88 3
| Date | Team 1 | Score | Team 2 |
| 2010-05-22 | Australia |
43–17 | Scotland |
| 2010-05-22 | England |
29–5 | Russia |
| 2010-05-22 | Australia |
47–0 | Russia |
| 2010-05-22 | England |
36–10 | Scotland |
| 2010-05-22 | Australia |
38–5 | England |
| 2010-05-22 | Scotland |
24–7 | Russia |
Knockout
Shield
| Quarter-finals | Semi-finals | Final | ||||||||
| 23 May – London | ||||||||||
| Italy | 0 | |||||||||
| 23 May – London | ||||||||||
| Portugal | 41 | |||||||||
| Italy | 7 | |||||||||
| 23 May – London | ||||||||||
| France | 29 | |||||||||
| Scotland | 21 | |||||||||
| 23 May – London | ||||||||||
| France | 12 | |||||||||
| France | 21 | |||||||||
| 23 May – London | ||||||||||
| Kenya | 24 | |||||||||
| Canada | 21 | |||||||||
| 23 May – London | ||||||||||
| Russia | 12 | |||||||||
| Russia | 17 | |||||||||
| 23 May – London | ||||||||||
| Kenya | 21 | |||||||||
| Kenya | 10 | |||||||||
| United States | 19 | |||||||||
Bowl
| Quarter-finals | Semi-finals | Final | ||||||||
| 23 May – London | ||||||||||
| Italy | 0 | |||||||||
| 23 May – London | ||||||||||
| Portugal | 41 | |||||||||
| Portugal | 24 | |||||||||
| 23 May – London | ||||||||||
| Scotland | 19 | |||||||||
| Scotland | 21 | |||||||||
| 23 May – London | ||||||||||
| France | 12 | |||||||||
| Portugal | 17 | |||||||||
| 23 May – London | ||||||||||
| Canada | 19 | |||||||||
| Canada | 21 | |||||||||
| 23 May – London | ||||||||||
| Russia | 12 | |||||||||
| Canada | 22 | |||||||||
| 23 May – London | ||||||||||
| United States | 17 | |||||||||
| Kenya | 10 | |||||||||
| United States | 19 | |||||||||
Plate
| Quarter-finals | Semi-finals | Final | ||||||||
| 23 May – London | ||||||||||
| Argentina | 27 | |||||||||
| 23 May – London | ||||||||||
| Wales | 14 | |||||||||
| Wales | 10 | |||||||||
| 23 May – London | ||||||||||
| Fiji | 22 | |||||||||
| Australia | 29 | |||||||||
| 23 May – London | ||||||||||
| Fiji | 28 | |||||||||
| Fiji | 24 | |||||||||
| 23 May – London | ||||||||||
| New Zealand | 26 | |||||||||
| South Africa | 17 | |||||||||
| 23 May – London | ||||||||||
| England | 12 | |||||||||
| England | 19 | |||||||||
| 23 May – London | ||||||||||
| New Zealand | 22 | |||||||||
| New Zealand | 10 | |||||||||
| Samoa | 19 | |||||||||
Cup
| Quarter-finals | Semi-finals | Final | ||||||||
| 23 May – London | ||||||||||
| Argentina | 27 | |||||||||
| 23 May – London | ||||||||||
| Wales | 14 | |||||||||
| Argentina | 14 | |||||||||
| 23 May – London | ||||||||||
| Australia | 26 | |||||||||
| Australia | 29 | |||||||||
| 23 May – London | ||||||||||
| Fiji | 28 | |||||||||
| Australia | 19 | |||||||||
| 23 May – London | ||||||||||
| South Africa | 14 | |||||||||
| South Africa | 17 | |||||||||
| 23 May – London | ||||||||||
| England | 12 | |||||||||
| South Africa | 24 | |||||||||
| 23 May – London | ||||||||||
| Samoa | 12 | |||||||||
| New Zealand | 10 | |||||||||
| Samoa | 19 | |||||||||