A. Magazine was an Asian American–focused magazine published by A.Media, Inc., and headquartered in midtown Manhattan with offices in Los Angeles and San Francisco.[1][2] Geared towards a young audience, its mission was to "report on the developments, address the issues, and celebrate the achievements of this [Asian] dynamic new population."[3][4]

It was created in 1989 by Jeff Yang,[5] Amy Chu, Sandi Kim and Bill Yao to cover East Asian American issues and culture, and often featured fashion spreads, advice columns, horoscopes, and news stories.[4] A. Magazine grew out of a campus magazine edited by Yang while an undergraduate at Harvard University. Though well-known and influential in the East Asian American community, it was not profitable in its thirteen-year existence.

The magazine operated for twelve years though it reached a circulation high of 200,000. When the economy declined in 2001, the magazine declined.[1] When it ceased on February 20, 2002, it was the largest English-language publication for Asian Americans in the United States, with bi-monthly readership exceeding 200,000 in North America.

In November 1999, A. Magazine obtained $4.5 million in venture capital funding, and the company was renamed aMedia, reflecting a branching out into Web publishing. In early 2000, after announcing their expansion into a 20,000-square-foot (1,900 m2) office in San Francisco, the U.S. economy entered into a downturn. In an attempt to recover, the company merged with Click2Asia in November 2000. After a shareholder fight, the merged company closed in 2002.

Books

  • Yang, Jeff; Gan, Dina; Hong, Terry (1997). Eastern Standard Time: A Guide to Asian Influence on American Culture from Astro Boy to Zen Buddhism. Boston: Mariner Books; Houghton Mifflin. ISBN 0-395-76341-X. OCLC 37022942.

See also

References

  1. 1 2 Wan, William. "Pop Culture Asian American Magazine Falters". Los Angeles Times. December 8, 2003. Retrieved on September 25, 2012. "New York-based A Magazine lived 12 years and finally turned a profit in its 10th year with a circulation high of 200,000,[...]"
  2. ↑ "About Us". A. Magazine. Retrieved on September 25, 2012. "A.Media, Inc. New York 667 Fifth Ave., 3rd Fl. New York, NY 10022"
  3. ↑ Zeltser, Edward (May 1, 1998). "A. Magazine editor keynotes Asian Awareness address". The College Voice. Vol. 21, no. 21. Retrieved May 28, 2021.
  4. 1 2 Vaughn, Stephen, ed. (2008). Encyclopedia of American Journalism. New York: Routledge. ISBN 978-0-203-94216-1. OCLC 190852871.
  5. ↑ Ongiri, Amy Abugo (2002). "'He wanted to be just like Bruce Lee': African Americans, Kung Fu Theater and Cultural Exchange at the Margins". Journal of Asian American Studies. 5 (1): 31–40. doi:10.1353/jaas.2002.0009. ISSN 1096-8598. S2CID 144327946.
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