A Martínez
Born
George Martínez
Occupation
  • Radio host
Career
ShowMorning Edition
NetworkNPR
Previous show(s)Take Two (2012-2021)
In The Zone (2007-2012)

George (or Jorge[1][2]) Louis “A” Martínez is an Ecuadorian American journalist who is currently a host of Morning Edition on National Public Radio. He joined Morning Edition in July 2021.[3] Prior to being host of Morning Edition, Martínez hosted Take Two at KPCC[4] and In the Zone for ESPN Radio on KSPN (AM).[5]

Early life

George (or Jorge[1][2]) Louis Martínez was born to Ecuadorian immigrants and raised in the Koreatown area of Los Angeles.[6] He was named for Jorge Luis Borges, his grandfather's favorite author.[7] Though his mother calls him Jorge, George is the name on his birth certificate.[8]

He attended Daniel Murphy High School and Los Angeles City College,[9] earning a bachelor's degree in journalism at California State University, Northridge in 1995.[10]

Career

Martínez began working in radio as a board operator for XTRA 690, relaying the San Diego–Tijuana station's signal from the Fallbrook Center to the San Fernando Valley. His nickname, "A," comes from that time, when host Steve Mason would address him as "Hey, Martínez!"[2][10]

After a stint as a movie theater manager, Martínez returned to radio with KXTA in Los Angeles. Following the station's acquisition of the rights to the Los Angeles Dodgers baseball broadcasts in 1997, Martínez served as the Dodgers radio beat host for ten years. He next worked for ESPN Radio station KSPN in Los Angeles, where he served as the Los Angeles Lakers pregame and postgame host and co-hosted the show In the Zone with Brian Long.[10]

In 2012, public radio station KPCC tapped Martínez to join The Madeleine Brand Show, which was renamed to Brand & Martínez on August 20, 2012, in part as part of the "One Nation Media Project," an effort to increase the station's racial diversity and attract Latino listeners.[1][4] A month into the rebranded show, Madeleine Brand left KPCC.[1][11] With new cohost Alex Cohen, the show was renamed Take Two.[1] Martínez and Cohen co-hosted Take Two for four years until Cohen became the station's local host of Morning Edition in 2017. Martínez continued to host Take Two until the show's end in 2021 with his departure from KPCC after being named the new co-host of Morning Edition and the podcast Up First, filling the position vacated by David Greene.[12]

References

  1. 1 2 3 4 5 Stuart, Tessa (November 1, 2012). "How KPCC's Quest for Latino Listeners Doomed The Madeleine Brand Show". Los Angeles Weekly. Retrieved August 24, 2022.
  2. 1 2 3 "Introducing Brand & Martínez". Brand & Martínez. KPCC. August 20, 2012. Retrieved August 24, 2022.
  3. "'Morning Edition' Welcomes A Martinez As A New Host". NPR.org. Retrieved July 22, 2021.
  4. 1 2 Roberts, Randall (May 29, 2021). "'Sports-radio guy' to NPR 'Morning Edition' co-host: A Martínez's public radio journey". Los Angeles Times.
  5. ""A" Martínez leaves KPCC to become NPR "Morning Edition" co-host". Media Moves. May 31, 2021. Retrieved July 22, 2021.
  6. "Journalism's Bad Reflection". Columbia Journalism Review. Fall 2018.
  7. Martinez, A (August 24, 2022). "5 AM Opening". Morning Edition. NPR. Retrieved August 24, 2022.
  8. Folkenflik, David (May 27, 2021). "NPR Names KPCC's A Martínez As New Host For 'Morning Edition' And 'Up First'". NPR. Retrieved February 2, 2023.
  9. Radio, Southern California Public. "Bio: A Martínez | 89.3 KPCC". Southern California Public Radio. Retrieved July 22, 2021.
  10. 1 2 3 "Matador A. Martinez Rides the Public Airwaves". CSUN Today. August 17, 2015.
  11. Kahn, Gabriel (November 29, 2012). "Making Radio Waves: The Surprisingly Messy End to KPCC's The Madeleine Brand Show". Los Angeles Magazine.
  12. Folkenflik, David (May 27, 2021). "NPR Names KPCC's A Martínez As New Host For 'Morning Edition' And 'Up First'". NPR.
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