Ajay Kumar Kohli | |
|---|---|
| Nationality | American |
| Known for | Market orientation |
| Title | Gary T. and Elizabeth R. Jones Chair |
| Academic background | |
| Education | University of Pittsburgh Indian Institute of Management Calcutta Indian Institute of Technology Kharagpur |
| Thesis | Determinants of Influence in Organizational Buying: A Contingency Perspective (1986) |
| Doctoral advisor | Gerald Zaltman |
| Academic work | |
| Discipline | Marketing |
| Institutions | Georgia Institute of Technology Emory University University of Texas at Austin |
Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology.[1] He is known for his work on market orientation,[2] marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing.[3] He is a fellow of the American Marketing Association.[4][5] He is among the 100 most cited authors in the fields of Business and Economics combined in a decade, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is represented in ISIHighlyCited.com, an ISI web site from the Institute for Scientific Information that lists the top 0.5% cited authors in two decades in a variety of social and natural sciences combined.[6]
Selected publications
- Kohli, Ajay K. and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications." The Journal of Marketing (1990): 1-18.
- Jaworski, Bernard J. and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing (1993): 53-70.
- Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar. "MARKOR: a measure of market orientation." Journal of Marketing Research (1993): 467-477.
- Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 (2007): 1-17.
- Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 (2009): 70-87.
- Zeithaml, V. A., Jaworski, B. J., Kohli, A. K., Tuli, K. R., Ulaga, W., & Zaltman, G. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no.1 (2020), 32–51.
- Brock, J.K-U. and Ajay K. Kohli. "The emerging world of digital exploration services." Journal of Business Research, 155 Part A (2023).
- Burchett, Molly R., Brian Murtha, and Ajay K. Kohli. "Secondary Selling: Beyond the Salesperson-Customer Dyad," Journal of Marketing 87 (4) (2023): 575-600.
References
- ↑ "Ajay Kohli".
- ↑ "Faculty Profile: 'Market-Orientation' Research Leads to Honorary Doctorate for Ajay Kohli".
- ↑ "Previous Editors | Journal of Marketing". Archived from the original on 2017-08-07. Retrieved 2017-08-07.
- ↑ "About the AMA Fellows".
- ↑ "New Cohort of Outstanding Scholars Named as 2017 AMA Fellows". Archived from the original on 2017-08-07. Retrieved 2017-08-07.
- ↑ "Ajay K. Kohli Gary T. and Elizabeth R. Jones Chair in Management". Georgia Tech Scheller College of Business. 2022-10-16. Retrieved 2022-10-16.