ALT for Damerne
CategoriesWomen's magazine
FrequencyWeekly
PublisherEgmont Magasiner AS
FounderDan Folke
Founded1946 (1946)
CompanyEgmont Group
CountryDenmark
Based inCopenhagen
LanguageDanish
WebsiteALT.dk (Alt for Damerne)

Alt for Damerne (stylized as ALT for Damerne; Danish: Everything for the Ladies) is a Danish language weekly women's magazine published in Copenhagen, Denmark. It has been in circulation since 1946.

History and profile

Alt for Damerne was established in 1946.[1][2] Its founder was Dan Folke, a composer.[3] The magazine is part of the Egmont Group and is published on a weekly basis by Egmont magasiner AS,[4][5] a subsidiary of the group.[6] The headquarters of the magazine is in Copenhagen.[7] The weekly targets women 25–49 years who have high-income and are well-educated.[8][9] It covers latest news on fashion, beauty, interior design, food, beverages and home furnishing.[7] However, during the 1970s the magazine covered mostly political news and investigative reports.[1]

Circulation

Alt for Damerne sold 75,000 copies in its first year.[3] In 1950 the circulation of the magazine became 200,000 copies.[3]

Its circulation was 89,000 copies in 2001[10] and 86,000 copies in 2003.[6] The magazine was the tenth best-selling magazine in Denmark in 2006 with a circulation of 83,800 copies.[11] In February 2007 its circulation was 75,273 copies.[12] During the first half of 2007 the circulation of the weekly was 76,010 copies.[8] It fell to 75,300 copies in the last six months of 2007.[5] The magazine had a circulation of 73,000 copies in 2008.[13] It fell to 66,000 copies in 2009[14] and to 61,059 copies in 2010.[15] The circulation of the magazine was 55,386 copies in 2011 and 49,415 copies in 2012.[15] The weekly had a circulation of 44,604 copies between July and December 2013, making it one of the ten best-selling magazines in Denmark.[16]

See also

References

  1. 1 2 Kinneret Lahad; Karen Hvidtfeldt Madsen (2016). ""Like Having New Batteries Installed!": Problematizing the Category of the "40+ Mother" in Contemporary Danish Media". NORA - Nordic Journal of Feminist and Gender Research. 24 (3): 186. doi:10.1080/08038740.2016.1241827. S2CID 151970237.
  2. ↑ Europa World Year. London; New York: Europa Publications. 2004. p. 1439. ISBN 978-1-85743-254-1.
  3. 1 2 3 Jette Drachmann Søllinge (July 2014). "Alt for Damerne". Den Store Danske (in Danish).
  4. ↑ Ann Kristin Gresaker (2013). "Making religion relevant?". Nordic Journal of Religion and Society. 26 (1). doi:10.18261/ISSN1890-7008-2013-01-05.
  5. 1 2 Eva Harrie, ed. (2009). The Nordic Media Market. Media Companies and Business Activities (PDF). Göteborg: Nordicom, University of Gothenburg.
  6. 1 2 "The Magazine Market in Denmark and Germany". All Academic Research. Retrieved 5 April 2015.
  7. 1 2 "Factsheet". Publicitas. Archived from the original on 14 April 2015. Retrieved 5 April 2015.
  8. 1 2 "Egmont Magazines Denmark" (PDF). Egmont. Archived from the original (PDF) on 2 April 2015. Retrieved 5 April 2015.
  9. ↑ Stig Hjarvard (September 2004). "The Globalization of Language. How the Media Contribute to the Spread of English and the Emergence of Medialects". Nordicom Review. 25 (1–2): 87. CiteSeerX 10.1.1.732.6541.
  10. ↑ "Statistical Yearbook 2002". Denmarks Statistik. p. 157. Retrieved 9 May 2016.
  11. ↑ "Top ten titles by circulation/issue 2006". Nordicom. Archived from the original on 8 March 2016. Retrieved 5 March 2015.
  12. ↑ "List of represented titles" (PDF). Publicitas International AG. 15 September 2008. Archived from the original (PDF) on 5 May 2015. Retrieved 5 May 2015.
  13. ↑ "Statistical Yearbook 2009" (PDF). Statistics Denmark. June 2009. Retrieved 5 April 2015.
  14. ↑ "Consumer-paid magazines". Statistics Denmark. Retrieved 5 April 2015.
  15. 1 2 "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 22 March 2015.
  16. ↑ "Top ten titles by circulation 2013". Nordicom. Archived from the original on 9 January 2015. Retrieved 5 April 2015.
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